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In the MC Fireside Chats episode on August 7th, 2024, hosted by Brian Searl, the discussion primarily focused on adapting business strategies in the outdoor hospitality industry amid changing consumer behaviors and economic conditions. Initially, the episode saw a humorous start with Brian joking about how he and Scott Bahr could have monopolized the conversation due to other scheduled guests like Mark Koep, Jeff Hoffman, and Sandy Ellingson having conflicts, though Jeff eventually joined the discussion. As the chat progressed, Scott elaborated on the significance of data in understanding and responding to how weather impacts customer decisions, especially highlighting the differences between RVers and tent campers in their likelihood to change plans due to weather conditions. This led into a deeper exploration of how campgrounds can leverage this information to enhance their services, such as offering weather-specific accommodations or flexible booking policies to accommodate last-minute changes. Jeff Hoffman later contributed to the conversation by emphasizing the importance of adapting to customer needs during unpredictable weather, suggesting that campgrounds could introduce options like weather insurance to retain customers who might otherwise cancel their plans. He also shared insights on how campgrounds can maintain engagement with guests through indoor activities or alternative lodging options like cabins or glamping setups when bad weather deters traditional camping. Sandy Ellingson added her perspective on the industry trends, particularly pointing out the strategic necessity for campground owners to be more accommodating and proactive in their marketing efforts. She discussed how understanding and reacting to shorter booking windows and regional travel preferences can help businesses remain competitive and attractive to a customer base that is increasingly looking for flexibility and convenience in their travel plans. The episode encapsulated a wide range of strategies for campground owners to consider, from immediate responses to weather changes to longer-term adjustments in marketing and customer engagement practices. Each speaker brought a unique viewpoint, collectively underscoring the need for agility and forward-thinking in the evolving landscape of outdoor hospitality.

In the July 31st episode of MC Fireside Chats, hosted by Brian Searl, the discussion brought together Pier Tognazzini, founder and COO of MooVert France, and Dustin Sauer, owner of Overland Van Project, to delve into the evolving trends in outdoor hospitality, sustainable tourism, and the growing van life movement. Brian Searl kicked off the episode by acknowledging the uniqueness of the discussion, as it was one of those rare “fifth-week” episodes without the usual lineup of regular guests. Instead, this episode featured a deep dive into niche areas of outdoor hospitality, beginning with Pier Tognazzini. Pier introduced MooVert France, a company dedicated to promoting tourism in France through an eco-friendly and authentic lens. He emphasized MooVert France’s commitment to helping accommodations transition into more sustainable practices by using an algorithm that evaluates properties based on their level of eco-friendliness, sustainability, and authenticity. Pier explained that MooVert is not just about reducing environmental impact but also about offering tourists an experience that goes beyond the typical attractions, allowing them to connect deeply with local culture, heritage, and nature. He provided examples of how MooVert curates these experiences, such as offering stays in tree houses, tiny homes, and even traditional French chateaux. Pier also discussed how MooVert helps property owners make small but impactful changes, such as installing water-saving devices, to enhance sustainability without compromising guest comfort. The conversation also touched on the importance of authenticity, with Pier explaining that MooVert prioritizes experiences that allow travelers to engage with local traditions and communities, such as making cheese in Normandy or harvesting honey in the Alps. Dustin Sauer then introduced Overland Van Project, which specializes in creating high-end, custom expedition vehicles and camper vans designed for those seeking adventure and luxury on the road. Dustin shared the origins of his company, which began as a personal project but quickly grew into a thriving business as demand for custom vans surged during the pandemic. He highlighted how the van life movement, amplified by social media and the hashtag #vanlife, has evolved from a niche lifestyle into a significant trend within the outdoor industry. Dustin discussed the challenges and opportunities within the current market, noting that while there has been a plateau in demand following the pandemic boom, there is still a strong interest in high-quality, custom-built vans. He emphasized the importance of innovation and craftsmanship in differentiating Overland Van Project from other builders, with a focus on integrating advanced features such as hydronic heating systems, high-end electrical setups, and luxury finishes that cater to the specific needs of their clients. Despite the market becoming saturated with both DIY and commercially produced vans, Dustin remains optimistic, citing the enduring appeal of van life and the desire for off-the-grid, self-sufficient travel experiences. The conversation between the three touched on the intersection of sustainability and the outdoor lifestyle. Dustin noted that many of his clients, despite investing in luxury vans, prefer to camp in remote, free locations like BLM lands, rather than traditional RV resorts. This aligns with the growing trend towards authentic, nature-based experiences that Pier’s company, MooVert, also champions. The guests and Brian discussed how this shift reflects broader changes in consumer behavior, where travelers are increasingly seeking out unique and meaningful experiences rather than conventional tourist activities. A significant portion of the discussion was devoted to the challenges of marketing to niche audiences in a competitive landscape dominated by large platforms like Airbnb and Booking.com. Pier and Dustin both emphasized the importance of authenticity in their marketing efforts, whether through social media engagement or creating compelling content that resonates with their target audiences. They acknowledged the difficulties small businesses face in standing out, but also highlighted the potential of social media and viral content to level the playing field. Brian also brought up the role of artificial intelligence (AI) in helping small businesses enhance their marketing strategies and reach. He expressed optimism about how AI could assist companies like MooVert France and Overland Van Project in creating more tailored and effective marketing campaigns, thereby connecting with their niche audiences more efficiently. The episode wrapped up with final thoughts from Pier and Dustin on the future of their respective industries. Pier expressed enthusiasm about the potential expansion of MooVert France into North America, hinting at ongoing discussions with state governments in Nevada and California. Dustin, on the other hand, reiterated his commitment to pushing the boundaries of van design and continuing to provide exceptional, high-quality products for his clients. Overall, this episode of MC Fireside Chats provided a rich exploration of the current trends and future directions in outdoor hospitality, with a strong emphasis on sustainability, authenticity, and the evolving desires of modern travelers. The insights shared by Pier Tognazzini and Dustin Sauer offered valuable perspectives on how businesses can adapt and thrive in this dynamic and competitive industry.

In the latest episode of MC Fireside Chats, hosted by Brian Searl, the focus was on the RV industry, featuring an engaging panel of guests including Shane Devenish from the Canadian Recreational Vehicle Association (CRVA), Susan Carpenter from the RV Women’s Alliance (RVWA), and Angie Diedrich from the Wisconsin RV Dealers Alliance. Brian opened the show with his signature enthusiasm, highlighting the relevance of this fourth week focused on the RV industry. The conversation began with an introduction of the guests, where Susan Carpenter discussed the RV Women’s Alliance. Susan explained how RVWA supports women in the male-dominated RV industry by offering empowerment, education, and networking opportunities. She mentioned the upcoming Women’s Equality Day event, a collaborative effort between multiple RV organizations, aimed at celebrating and supporting women in the industry. Shane Devenish introduced himself, sharing insights about CRVA’s role in supporting manufacturers and suppliers within Canada’s RV industry. He expressed pride in the association’s support for RVWA during their annual camping and RV show. Shane highlighted the collaborative spirit within the Canadian RV industry, emphasizing how various stakeholders work together for mutual benefit, a stark contrast to his experiences in the U.S. Angie Diedrich then took the spotlight, explaining the unique structure of the Wisconsin RV Dealers Alliance, which was formed to address the lack of regulation and dealer protection within the state. She detailed their primary role in lobbying for legislation that protects dealer rights and supports succession planning for family-owned businesses. Angie proudly announced the recent passage of a dealer protection law in Wisconsin, effective October 1, which mandates a 90-day notice and valid reason before a manufacturer can terminate a dealership agreement. The discussion then shifted to broader industry trends and challenges. Angie shared insights about the changing dynamics within the industry post-COVID, including the entrance of larger dealerships and auto dealers into the RV market. This shift has brought about new challenges and opportunities for smaller, family-owned businesses. Brian and Shane delved into the economic aspects affecting the RV industry. Shane noted the impact of rising interest rates and inflation on manufacturers and consumers. He highlighted the challenges faced during the pandemic, particularly supply chain issues, but also expressed optimism about the future, citing recent interest rate cuts in Canada as a positive development for the industry. The conversation took an interesting turn when Brian speculated about the possible reasons for the variations in RV prices across different states. The panel discussed factors like freight costs, sales tax differences, and regional economic conditions. Shane mentioned the importance of local suppliers for Canadian manufacturers, while Angie discussed Wisconsin’s relatively low sales tax and its impact on RV sales. Towards the end of the show, the panel addressed the challenges faced by new associations like Angie’s in building membership and engaging members. Angie emphasized the importance of demonstrating the value of membership to dealers, especially in terms of legislative protection and support. Brian wrapped up the episode on a positive note, asking each guest to share something they were excited about in the industry. Shane mentioned the upcoming induction of Terry Eligh from Triple E Motorhomes into the RV/MH Hall of Fame, a significant honor for the Canadian RV industry. Susan highlighted the RV Women’s Alliance’s upcoming Women’s Equality Day celebration, a collaborative event bringing together multiple RV organizations to support and celebrate women in the industry. Angie discussed the next legislative goal for her organization, which is to work on sales tax exemption for out-of-state customers, a challenging but important task for Wisconsin dealers. Overall, the episode provided a comprehensive look at the current state of the RV industry, highlighting the challenges, successes, and future directions as seen by industry leaders.

In the recent episode of MC Fireside Chats, hosted by Brian Searl, several key figures in the outdoor hospitality industry gathered to share their insights and experiences. The discussion aimed to provide valuable perspectives for business owners and entrepreneurs in enhancing operations and guest experiences. Alan Kahn and Jeff Hoffman, emphasized the importance of strategic consulting in the industry. He discussed their roles in helping campground owners navigate the complexities of business operations and strategic planning, ensuring that parks are well-positioned for success in a competitive market. Tom Mason, shared his experiences managing RV parks across the United States. He spoke about the challenges and successes of operating nationwide, highlighting the strategies his team employs to optimize revenue and enhance the overall camper experience at their managed properties. Dave King, provided a personal narrative on his lifelong involvement with his family’s RV park. He detailed the park’s history, starting from its inception in 1966, and discussed how it has been recognized consistently as one of the country’s premier destinations. King emphasized the importance of maintaining high standards and continuously adapting to meet guest expectations. Greg Emmert discussed the shifting dynamics in the industry and how consultants play a crucial role in helping businesses adapt and thrive. His insights into operational strategies and the need for ongoing adaptation were aimed at helping campground owners stay relevant and profitable. The panel also delved into the impact of technological advancements on the industry. They discussed how innovations in reservation systems, guest management software, and on-site amenities have revolutionized the way campgrounds operate and serve their guests. A significant part of the discussion focused on the economic aspects of running RV parks and campgrounds. The speakers shared their observations on market trends, including the fluctuating demand in camping and how it affects business strategies. They also explored the implications of economic downturns and how to position their businesses for resilience. Sustainability and environmental stewardship were key themes, with speakers discussing how integrating green practices into their operations has not only reduced their environmental impact but also appealed to eco-conscious consumers. They shared examples of sustainable practices that have been successful in their parks. The importance of community engagement and customer service was a recurring topic. The speakers emphasized how creating a strong sense of community and maintaining high levels of customer service are essential for repeat business and positive word-of-mouth. Looking forward, the panelists discussed the future of outdoor hospitality. They speculated on upcoming trends, including the increasing integration of technology in guest experiences and the continuous push towards more sustainable practices. They also considered the potential changes in consumer behavior post-pandemic and how this would affect the industry. As the industry continues to evolve, the insights from this episode of MC Fireside Chats provide valuable lessons and strategies for industry professionals looking to enhance their operations and guest experiences. This rich exchange of ideas showcased the dynamic and ever-changing landscape of RV and campground management.

On the latest episode of MC Fireside Chats, host Brian Searl was joined by industry experts Todd Wynne-Parry, Zach Stoltenberg, Suzanne (Soo) Hammond, Chris Jeub, and Angele Miller. Brian kicked off the conversation by introducing the guests, highlighting their specialties, and inviting them to discuss recent developments and challenges in the glamping industry. Todd Wynne-Parry, and Zach Stoltenberg, from Clockwork, shared their expertise in outdoor hospitality design. Zach emphasized the importance of being proactive with local authorities to ensure project approvals, sharing success stories of gaining unanimous approvals through early and continuous engagement with planning and zoning departments. Chris Jeub, known as the Glamping Guy, narrated his recent experience of securing a special use permit in Monument, Colorado, despite neighborhood opposition. He underscored the significance of building relationships with both neighbors and bureaucrats, stressing that persistence and clear communication can turn opposition into support. The discussion then shifted to the legal and regulatory challenges faced by glamping operators. Zach and Chris both highlighted the necessity of educating local authorities and communities about the benefits and low-impact nature of glamping compared to other developments. Todd added to this by mentioning a recent Supreme Court ruling that could influence how agencies regulate the industry. Angele Miller, from Creekside RnR Glamping, discussed the evolving regulatory landscape in the glamping sector and emphasized the importance of educating local commissions about the positive impact of glamping on the environment and local economy. Special guest Suzanne Hammond from Top of the Woods provided a detailed account of how her glamping site integrates sustainability into every aspect of its operations. Suzanne shared how their business model dedicates a significant portion of their land to wildlife preservation and how they engage guests in sustainable practices, from tree planting to using compost toilets and maintaining tents instead of frequently replacing them. Suzanne also highlighted how sustainability and local craftsmanship enhance the guest experience, creating a unique and memorable stay that aligns with guests’ growing interest in eco-friendly travel. She illustrated this with examples of using local materials for furnishings and creating products like wash bags from decommissioned tents, which not only reduce waste but also support local artisans. The conversation concluded with each guest sharing their contact information and expressing their commitment to continuing the dialogue on enhancing the glamping experience through sustainability and community engagement. The episode showcased a rich exchange of ideas and strategies, providing valuable insights for anyone involved in or considering entering the glamping industry.

Hosted by Brian Searl, this edition of MC Fireside Chats delved into the nuances of outdoor hospitality with a focus on point-of-sale (POS) systems and group camping dynamics. Guests included Scott Bahr, Casey Cochran, Jeff Hoffman, Sandy Ellingson, Mike Harrison, and Amir Harpaz, each bringing their expertise from various corners of the RV and camping industry. The episode kicked off with introductions from the recurring guests who outlined their roles and current projects. Sandy Ellingson highlighted a new app launch, aimed at enhancing RV and campground interactions. The guests briefly touched on their experiences with booking and managing group camping, an ongoing challenge in the industry that demands innovative solutions. Amir Harpaz initiated the conversation on POS systems, emphasizing the need for integration with property management systems (PMS) to streamline operations within campgrounds. This led to a broader discussion on the best practices for implementing POS systems that cater to both small snack bars and full-scale restaurant operations within campgrounds. Scott Bahr shared insights from recent research focusing on the dynamics of group camping. He noted that group campers are particularly loyal and enjoy the social aspect of camping with friends or family. The discussion then shifted to the logistical challenges of accommodating groups, including booking processes and site management. Casey Cochran from Campspot shared how their software aids in managing group bookings more efficiently. Mike Harrison discussed the luxury RV resort perspective, emphasizing the importance of upscale amenities and seamless service integration. He also touched on how technology, like NFC wristbands, although not universally popular, can enhance the guest experience by facilitating easy access and payments. Guests discussed operational challenges associated with POS systems, like integration complexities and the balance between tech-enhanced guest service and traditional camping experiences. Jeff Hoffman and Sandy Ellingson highlighted the need for campground owners to stay abreast of technological advancements to remain competitive and meet guest expectations. The conversation concluded with a look at future trends in the industry, including the growing demand for integrated technology solutions and enhanced group facilities. The experts agreed that the ability to adapt to guest needs and technological advancements will be crucial for the continued success of campground operations. Brian Searl wrapped up the episode by encouraging listeners to stay connected with MC Fireside Chats for more insights and discussions on evolving trends in the outdoor hospitality industry. The episode underscored the importance of community, technology, and innovation in shaping the future of camping and RV experiences.

In this episode of MC Fireside Chats, hosted by Brian Searl, industry experts gathered to discuss the evolving landscape of outdoor hospitality. The panel included Scott McGee from Rome America, Joe Moore from Morris Campground Consulting, and Rachel Williamson from KCN Campgrounds. Brian opened the discussion on a light-hearted note, introducing the guests and sharing a humorous anecdote about his sunburn, setting a friendly and engaging tone for the conversation. Scott McGee began by introducing himself and detailing Rome America’s mission to make camping accessible, particularly focusing on bridging the gap between traditional camping and glamping. He highlighted the unique natural settings of their properties, which offer an authentic yet comfortable camping experience. Scott emphasized that Rome America aims to attract a younger demographic by providing modern amenities while preserving the essence of traditional camping. Joe Moore, who has extensive experience in the industry, shared insights from his career, emphasizing the importance of creating a “wow factor” for guests. He discussed how campgrounds can leverage local attractions and partnerships to enhance the guest experience. Joe also expressed concern about large corporations potentially diminishing the personal touch in campgrounds, stressing the need to maintain a focus on guest satisfaction and unique experiences. Rachel Williamson discussed KCN Campgrounds’ focus on providing exceptional hospitality. She emphasized the importance of tailored marketing plans for each campground to ensure they highlight their unique characteristics. Rachel’s approach includes not only excellent customer service but also helping guests explore and enjoy local attractions, thus enhancing their overall experience. She underscored the value of understanding and meeting the diverse needs of guests through personalized service. The conversation then shifted towards the importance of training staff, especially seasonal workers, to provide consistent and knowledgeable service. Scott and Rachel both shared methods they use to ensure staff can recommend activities and services to guests effectively. This includes providing guides and fostering partnerships with local businesses. Scott mentioned the use of technology, such as chat programs with canned responses and AI availability, to support staff in delivering high-quality service. Joe Moore offered practical advice for campground owners facing economic challenges. He suggested conducting market studies, feasibility analyses, and competitive comparisons to identify areas for improvement. Joe stressed the importance of not just copying competitors but also adding unique value to attract and retain guests. He highlighted the need for adaptability and staying informed about industry trends to navigate economic uncertainties successfully. The panelists agreed on the necessity of maintaining strong marketing strategies and continually enhancing amenities to stay competitive. They also highlighted the importance of adaptability and staying informed about industry trends to navigate economic uncertainties successfully. The discussion underscored the significance of creating memorable experiences for guests, which can drive repeat visits and positive word-of-mouth. As the conversation progressed, Brian posed a challenging question about how to stand out in a crowded market. Scott and Rachel emphasized the importance of investing in amenities and ensuring excellent customer service. They suggested that a combination of innovative amenities and exceptional hospitality could help campgrounds differentiate themselves and attract a loyal customer base. Rachel also addressed the challenge of training work campers or seasonal workers who may not be familiar with the local area. She explained that KCN Campgrounds uses guides and encourages staff to explore local attractions themselves to provide better recommendations to guests. Scott added that keeping the learning curve small and using technology to support staff can help maintain high service standards. In conclusion, the episode highlighted the importance of creating unique and memorable experiences for campground guests. The panelists emphasized that investing in amenities, leveraging local attractions, and providing excellent customer service are crucial strategies for success. They also noted the need for continuous adaptation and staying informed about industry trends to navigate economic challenges effectively. The discussion provided valuable insights for campground owners and operators looking to enhance their offerings and stand out in a competitive market.

In a recent episode of MC Fireside Chats, hosted by Brian Searl, several industry leaders gathered to discuss various aspects of the glamping and outdoor hospitality industry. The panel included Miguel Ángel Huerta Vallejo, Todd Wynne-Parry, Alessandro van de Loo, Zach Stoltenberg, Sarah Stahl, Sarah Martin, and James Martin. Zach Stoltenberg from Clockwork, an architecture firm in Kansas City, opened the introductions, discussing his work in building glamping resorts globally. Miguel Ángel Huerta Vallejo, President of the Mexican Glamping Association, expressed optimism for a booming summer for glamping. Todd Wynne-Parry of Horwath HTL highlighted his consulting services for the hotel and glamping industry, focusing on the US and international markets. Alessandro van de Loo, representing a family business operating eight glamping resorts in Europe, shared his experiences and market insights. Sarah Stahl, Marketing Director for ReTreet Resort in Alabama, talked about their unique offerings and rapid expansion. Sarah and James Martin from the UK discussed their company Glawning, which specializes in glamping awnings for campervans, and their successful festival, Glampfest. The discussion then shifted to current trends and challenges in the industry. Zach Stoltenberg raised the issue of a potential slowdown in advance bookings and long-distance travel, asking if similar trends were visible in the glamping sector. Sarah Stahl reported an increase in demand at ReTreet Resort, thanks to their unique position as the only glamping site in Alabama, which has led to high occupancy rates and growing waitlists. Alessandro van de Loo noted that while occupancy was rising in Europe, guest spending on-site had decreased. Todd Wynne-Parry added insights into the broader hospitality industry, noting the impact of high credit card debt and decreased tourism. Economic conditions and their impact on glamping were also discussed. Zach Stoltenberg pointed out that glamping might benefit from being a closer and more affordable travel option during tough economic times. He emphasized that glamping tends to remain resilient because it offers a unique and appealing experience, even when other travel sectors face challenges. Sarah Stahl provided insights into the development and growth of ReTreet Resort, describing their phased approach to building, which allows them to continuously add amenities and meet customer demand. Sarah and James Martin elaborated on the evolution of Glawning, from its inception to organizing Glampfest, highlighting the importance of community and lifestyle in their business model. Miguel Ángel Huerta Vallejo discussed the importance of understanding market demand and being flexible with pricing strategies. He emphasized the need for professionalization in the industry to stay competitive. The panelists also discussed booking patterns, with Alessandro van de Loo explaining the varied booking behaviors in Europe, from early reservations to last-minute bookings, and Sarah Stahl noting that most of their bookings at ReTreet Resort occur three to six months in advance. The episode concluded with a discussion on the future of the industry and how operators can adapt to changing market conditions. The panelists agreed that while the industry faces challenges, the demand for unique outdoor experiences remains strong, and operators must stay adaptable and responsive to market trends. The conversation underscored the resilience and innovation within the glamping and outdoor hospitality sector, offering a positive outlook for its continued growth and success.

In the recent episode of MC Fireside Chats, hosted by Brian Searl, the conversation featured industry experts Scott Bahr, Sandy Ellingson, Mike Harrison, Jeff Hoffman, Casey Cochran, and Mark Koep. The discussion focused on the current challenges facing the outdoor hospitality industry, particularly for new park owners who purchased properties at inflated prices during the COVID-19 boom. Sandy Ellingson highlighted that many new park owners are now struggling due to high debt from purchasing properties at peak prices. These owners are facing declining occupancy rates and financial pressures, which contrast with the previous owners who did not have such high debt burdens. Scott Bahr emphasized the importance of understanding both macro and micro trends in the industry. He advised park owners to leverage data from various sources to make informed decisions and anticipate future trends. Jeff Hoffman echoed this sentiment, stressing the need for forward bookings and the use of modern PMS systems for better financial planning and forecasting. The conversation also delved into revenue management and pricing strategies. Mike Harrison and Casey Cochran discussed the necessity of dynamic pricing and targeted promotions, advising against blanket discounting. Instead, they suggested running specific promotions and leveraging ancillary revenue streams. Jeff Hoffman shared a practical approach to pricing, suggesting a tiered structure based on site quality and demand. Technology and education were identified as critical areas for park owners to focus on. Mike Harrison and Jeff Hoffman underscored the importance of staying updated with technological advancements and industry trends. They recommended that park owners invest in technology to enhance operations and guest experiences. Sandy Ellingson introduced “the Hub,” a new platform aimed at facilitating collaboration and innovation within the industry. Mark Koep advised park owners to utilize their existing guest email lists for targeted marketing, emphasizing the value of engaging past guests through email campaigns to maintain occupancy and drive repeat business. Casey Cochran highlighted the importance of allocating time to work on the business rather than just in it, exploring new marketing strategies, and leveraging technology. The panelists also discussed enhancing the guest experience by offering additional amenities and organizing events. They suggested that park owners look for ways to provide unique experiences that could drive additional revenue, such as rental services and partnerships with local businesses. Scott Bahr recommended that park owners actively listen to their guests to understand their needs and preferences better. Sandy Ellingson suggested revising deposit and cancellation policies to make bookings more attractive to potential guests. The episode concluded with each panelist offering practical advice. Mike Harrison emphasized the need to keep up with technology and industry trends, while Mark Koep advised using email marketing to engage past guests. Sandy Ellingson highlighted the importance of collaboration and innovation, and Scott Bahr recommended asking questions and actively listening to guests. Jeff Hoffman stressed the importance of financial planning and forecasting, and Casey Cochran advised creating space and time to work on the business strategically. Overall, the episode provided valuable insights and practical tips for park owners to adapt and thrive in a challenging economic environment.