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On the June 11th, 2025, episode of MC Fireside Chats, host Brian Searl of Insider Perks and Modern Campground led a vibrant discussion with a panel of industry experts on the evolving landscape of outdoor hospitality. The conversation delved into crucial topics ranging from the practicalities of developing off-grid glamping sites to the profound importance of curating a transformative guest experience. The episode brought together recurring panelists and special guests, each offering unique perspectives from their respective corners of the industry, creating a comprehensive overview of current trends, challenges, and opportunities. The show welcomed back its knowledgeable recurring guests, who consistently provide valuable insights. Scott Foos, representing Horizon Outdoor Hospitality, a third-party management and consulting firm, offered his analysis on market trends and operational strategies. Zach Stoltenberg of LJA, a multidisciplinary design firm, shared his expertise on the planning and design of outdoor resorts. Joe Duemig, the owner of App My Community, brought his perspective on technology and guest communication within campgrounds and resorts. Joining the panel were two special guests, both operators of distinctive Canadian glamping properties. Elizabeth McIntosh, the co-founder of Back Forty Glamping in Ontario, provided a look into the world of creating a luxury, four-season dome resort from the ground up. Also featured was Sarah Cruse, the General Manager of the remote and exclusive Clayoquot Wilderness Lodge on Vancouver Island, who shared her passion for creating deeply restorative and nature-based experiences for guests. The conversation kicked off with Zach Stoltenberg identifying a significant industry trend: the increasing client demand for off-grid and remote resort sites. He explained this push is driven by both the economic desire to avoid costly infrastructure development and the experiential appeal of secluded locations. Zach highlighted innovative solutions like those from Electric Outdoors, a company producing self-contained units with their own power and water systems, which could revolutionize how operators utilize undeveloped land and create unique, low-impact accommodations. Responding to the off-grid theme, Sarah Cruse detailed the operations of Clayoquot Wilderness Lodge, a property that has successfully operated off-grid for 25 years. She explained how the resort, accessible only by floatplane or boat, is a self-contained village that recently invested in British Columbia’s largest solar panel installation to harness the power of nature. Sarah’s story underscored the immense appeal and viability of such ventures but also served as a caution, noting that the “wild west” era of development has passed and that securing permits for such a project today would be incredibly challenging. Elizabeth McIntosh of Back Forty Glamping echoed the sentiment regarding regulatory hurdles, sharing her own complex journey with permitting in Ontario. She explained how the process of trying to fit their unique dome structures into existing, conventional building codes ultimately shaped their business model, forcing them to pivot to a higher-end, luxury offering to justify the extensive investment in infrastructure like a massive septic system. Her experience illustrated a common struggle for innovators in the glamping space and highlighted how external constraints can define a brand’s niche. A significant portion of the discussion was dedicated to the art and importance of the guest experience, a topic Sarah Cruse spoke about with palpable passion. She described her role as stewarding a “heart property” where the goal is to facilitate a “transformational state” in guests by disconnecting them from devices and reconnecting them with nature and each other. She emphasized that true hospitality is “heart-forward,” starting with a happy, engaged staff who genuinely care, which in turn creates an authentic and emotionally resonant experience for the guest. Scott Foos provided a broader market context to the importance of guest experience, sharing observations from a recent tour of over 50 properties across four states. He noted a softening in transient demand and a subsequent pivot by many operators toward chasing extended-stay business. His key finding was that properties demonstrating “intentionality”—those with thoughtful theming, clean aesthetics, visible staff, and a focus on creating a special atmosphere—were significantly outperforming their more generic neighbors, even those located right next door. Offering an international perspective, Joe Duemig recounted his recent trip to Australia for caravan industry shows. He observed a different business landscape, with a prevalence of marketing groups that parks belong to, as opposed to the more common franchise models in North America. He noted differences in pricing and amenity focus, providing a valuable comparison of how the industry operates in another part of the world and highlighting the global nature of outdoor travel. In his final thoughts, Scott Foos shared critical data on the American traveler, noting that while the desire for travel remains high, budget constraints are significant, with the average family having around $5,500 for the entire year. He argued that this economic reality uniquely positions the outdoor hospitality industry to provide value. However, he stressed that now is the time to double down on providing exceptional experiences to retain the core camping audience and continually remind them of the unique value and joy that camping provides. Ultimately, the episode underscored that success in the modern outdoor hospitality industry is a holistic endeavor. It requires navigating practical challenges like permitting and infrastructure, embracing innovation in accommodations, and, most importantly, cultivating an authentic and emotionally intelligent guest experience. The insights from Brian Searl, Scott Foos, Zach Stoltenberg, Joe Duemig, Elizabeth McIntosh, and Sarah Cruse painted a clear picture of an industry where those who focus on the details and lead with heart are best positioned to thrive.

In the previous episode of MC Fireside Chats on June 4, 2025, host Brian Searl welcomed guests including recurring contributors Rafael Correa, President and CFO of Blue Water; Simon Neal, founder of Camp Map; and Scott Bahr from Cairn Consulting Group. A special guest for the session was Jayne Cohen, founder and CEO of Campground Consulting Group and its sister company, Glamping Consulting Group, who—despite Brian’s playful jest about her youth—celebrated her 50th year in the industry. The discussion immediately turned to pressing industry concerns when Rafael Correa highlighted a recent Baltimore Sun report about Raystown Lake in Pennsylvania. Camping at this large Army Corps-run recreational lake was reportedly shut down due to staffing cuts linked to “Doge inefficiency efforts.” This closure significantly impacted local businesses, with some experiencing a 40-50% downturn over Memorial Day weekend, underscoring the ripple effects of such decisions on local economies and the potential risks to state and national park accessibility. Scott Bahr elaborated on this, noting an “enthusiasm gap” among potential guests stemming from a “dark cloud” over national parks, citing news of over 5,000 anticipated staff layoffs. He differentiated this concern from purely economic anxieties, explaining that while people understand macroeconomic pressures, they are more deterred by factors that diminish the on-the-ground experience. The perception that staff cuts will lead to a lesser experience weighs more heavily on travel decisions than economic factors alone, creating a cumulative negative effect. The conversation then explored whether park closures and staff shortages or broader economic concerns were more heavily influencing camper behavior. Rafael shared a contrasting experience from Blue Water’s home base in Ocean City, Maryland. Despite initial concerns about federal government layoffs and return-to-office mandates affecting their key feeder markets (DC, Northern Virginia, Baltimore, Philadelphia, Pittsburgh), their properties were experiencing significant growth. He attributed this to the affordability of outdoor hospitality and Ocean City’s appeal as a blue-collar, drive-to beach destination, suggesting that economic uncertainty might be playing to their strengths. Scott Bahr concurred, emphasizing the advantage of drive-to destinations, as people are likely opting for shorter, less uncertain trips. Jayne Cohen, drawing on her extensive industry experience, supported these observations. She noted that during economic uncertainty, travelers prioritize accessible, easily cancellable, and affordable options, bringing back the “150-mile sweet spot” for travel distances, reminiscent of 2019 trends. She asserted that camping remains an affordable vacation choice, often driven more by desired location and activities than by price alone. Campers, she argued, can tailor their trips to their budgets, perhaps by forgoing restaurant meals if campsite fees are higher in a preferred area. The discussion then shifted to the crucial concept of value proposition in camping. Rafael emphasized that it’s not just about affordability but the overall value, including amenities like water parks and organized activities not typically found at budget hotels. Jayne Cohen added that, in her experience, the most expensive sites, like waterfront ones, often book up first precisely because of their perceived value, offering experiences that would be significantly more costly in other accommodation types. Brian Searl underscored the necessity for campgrounds, especially independent ones, to effectively communicate this value through their marketing efforts. Exploring how to communicate this value, Rafael stressed the importance of visual storytelling – high-quality lifestyle photos and videos that allow potential guests to imagine themselves at the property. He also advocated for leveraging micro-influencers and the authenticity of Facebook Lives to connect with audiences. Simon Neal explained how Camp Map contributes by providing accurate, realistic digital maps that reduce uncertainty and build excitement, allowing guests to explore site-specific photos and amenities before booking. Jayne Cohen reiterated the power of professional photography and the need for websites to evoke an emotional connection and stand out from competitors by offering a unique, experiential feel rather than a generic listing of facilities. A practical discussion arose about how independent owners, often short on time and resources, can implement these marketing strategies. Rafael suggested tapping into the inherent talents of existing staff, particularly younger employees who are often social media savvy. Jayne Cohen agreed, emphasizing that owners deeply involved in daily operations rarely have the time for dedicated marketing, making it essential to delegate these tasks, even if not on a full-time basis. Scott Bahr provided data backing this, stating that for about three-quarters of campers, pictures are the most important consideration when choosing a destination. Simon Neal then shared fascinating observations from his recent travels in the US, comparing American campgrounds to their European counterparts. He found similarities in the arrival/check-in experience, site hookup quality, and general landscaping. However, significant differences emerged: US campgrounds are overwhelmingly RV-focused (around 90% RV sites vs. a 50/50 RV/tent split in Europe), leading to different amenity needs like fewer, less elaborate bathhouses. A key distinction he noted was in cabin design. European cabins, he observed, tend to make more efficient use of space and higher quality materials, whereas US cabins often have wasted space and lack thoughtful details like adequate storage. Rafael acknowledged this, noting that Blue Water’s sister company, Great Outdoor Cottages, is part of an evolution towards more efficient European-style cabin design in the US, moving away from simply replicating home comforts to optimizing the smaller footprint. The conversation pivoted to the overarching importance of hospitality and the human touch. Jayne Cohen expressed concern that the rise of online check-ins and automated gates, while efficient, could diminish personal interaction. She stressed the critical need for staff and managers to be present on the grounds, welcoming guests and fostering relationships. Brian Searl concurred, noting how even a simple handwritten note from a hotel manager can be impactful. Rafael framed it as an opportunity: technology that reduces check-in friction frees up staff time for more value-added, personal interactions. Scott Bahr provided compelling data: KOA surveys revealed that a memorable interaction with a manager or owner could increase a guest’s Net Promoter Score (NPS) by at least 15 points, highlighting this as a key driver of loyalty and return visits. Rafael further elaborated that the deep relationship between a long-term owner and their guests is a significant factor—and a potential risk—when acquiring a campground, as it’s nearly impossible to replicate that personal bond at scale, though Blue Water strives for this through exceptional General Managers. Jayne Cohen added that positive personal interactions make guests more forgiving of minor issues and more open to providing constructive feedback. Rafael concluded this segment by saying that effectively addressing problems when they arise is a prime opportunity to build trust and gain a customer for life. Simon Neal noted that while his check-in experiences in the US were positive, he hadn’t observed the same level of GM visibility in European campgrounds, suggesting a potential area for differentiation. As the session concluded, each guest offered final thoughts. Jayne Cohen thanked Brian for the invitation and the enjoyable experience. Simon Neal expressed positivity about the industry’s current state. Rafael Correa described his outlook for the season as “cautiously optimistic,” eager to establish a new baseline and highlighting the preparedness of the Blue Water team. Scott Bahr announced upcoming research on camper attitudes and behaviors, to be released via KOA. Brian Searl wrapped up by thanking the guests and previewing his next “Outwired” show, which would discuss the future of PMS software, marketplaces, and the impact of AI on bookings and content authenticity.

On May 28th, 2025, another insightful episode of MC Fireside Chats unfolded, hosted by Brian Searl of Insider Perks and Modern Campground. This particular session was dedicated to the RV industry and outdoor recreation, bringing together a panel of recurring experts and special guests to dissect current trends, share operational experiences, and forecast future developments. Brian warmly welcomed the audience and introduced the day’s lineup, setting the stage for a comprehensive discussion that spanned from high-level industry statistics to on-the-ground business strategies. The episode featured its regular contributors from the RV Dealers Association (RVDA): Eleonore Hamm, President of RVDA of Canada, and Phil Ingrassia, President of RVDA of the US. Eleonore outlined her association’s focus on education, advocacy, and ensuring the profitability and sustainability of Canadian RV dealers. Phil echoed these sentiments, highlighting the US RVDA’s mission to support dealers and collaborate with manufacturers and suppliers on initiatives like the Go RVing program, which promotes the RV lifestyle in their respective countries. Their presence provided a crucial overview of the North American RV market landscape. Joining the seasoned regulars were two special guests making significant waves in their local outdoor hospitality sectors. Ilia Smirnov, owner of Cape Fear River Adventures and the Cozy Heron Glamping Resort, was introduced first. Located near Raleigh, North Carolina, Ilia’s businesses offer a unique blend of river-based activities and distinctive glamping accommodations. Following Ilia, Lisa Green, the General Manager of the Decatur Wheeler Lake KOA Campground in Alabama, shared her experiences. Lisa described her campground as an activity-driven destination, emphasizing her journey into the industry and the strategies she has employed. The discussion kicked off with an industry update from Phil Ingrassia and Eleonore Hamm. Phil shared that April’s wholesale RV shipments in the US saw a pleasant 4% increase compared to the previous year, though he noted that retail sales for April were not yet available and had been lagging slightly, with March retail sales down about 14% year-over-year, indicating an inventory build-up as dealers prepared for the season. He acknowledged that consumer sentiment, influenced by job prospects, the stock market, savings, and gas prices, plays a significant role in RV sales, predicting that the year would likely end up similar to the last. Eleonore Hamm provided the Canadian perspective, noting a similar trend where wholesale shipments outpaced retail sales. She explained that Canadian dealers had been rapidly building inventory due to concerns about tariffs and counter-tariffs, particularly the 25% counter-tariff on US-manufactured motorhomes that came into effect on April 9th, though towables were fortunately excluded. This uncertainty led to a cautious approach from dealers, with new unit sales down about 10% year-over-year by the end of March. Eleonore elaborated on the complexities of these tariffs, linked to HS codes where motorhomes are classified under automotive, and mentioned ongoing advocacy efforts to government to remove motorhomes from this tariff. Both Phil and Eleonore agreed that the late spring and early summer period is crucial for sales volume. Shifting to consumer behavior, Brian Searl inquired about RV ownership and usage. Phil Ingrassia revealed that data on RVs in operation, a proprietary number, has been growing consistently, even through the pandemic and beyond. He estimated that the number of RVs in operation has increased from around 3.5 million in 2010 to over 6.5 million currently. This indicates that people are holding onto their RVs and renewing registrations. He also mentioned that Go RVing research shows many pandemic buyers have developed a fondness for RV travel and intend to continue, debunking some fears of a mass exodus from the lifestyle. Approximately 1.5 million RVs were sold in North America during the pandemic peak, a significant boost to the installed base. The conversation then turned to Ilia Smirnov, who detailed his entrepreneurial journey. Cape Fear River Adventures, his flagship company, has been operating for 14 years, primarily offering self-guided canoe, kayak, paddleboard rentals, and lazy river tubing on the flat portions of the Cape Fear River. He humorously recounted finding the initial business for sale on Craigslist in 2012. The success of the river adventures paved the way for the Cozy Heron Glamping Resort, now in its third year. Ilia explained that his interest in creating a multi-day destination and the challenge of building on a floodplain led him to discover Conestoga wagons at a trade show, which became the unique lodging solution for his resort, offering a “bridge experience” for those new to the outdoors with comforts like AC and king-size beds. Lisa Green then shared her experiences since becoming the General Manager of the Decatur Wheeler Lake KOA in July of the previous year, a challenging start given her background was in food and beverage, not campground management. She identified that a primary hurdle was rebuilding relationships with staff and the community due to a lack of consistent, customer-service-oriented leadership prior to her arrival. Lisa emphasized the importance of community support and generating auxiliary income. She significantly increased local engagement, noting that previously only 2% of visitors were local, a number she has drastically improved. A key initiative was planning a large music festival featuring only local bands and vendors, which successfully sold out the entire campground well in advance and provided crucial off-season income. The discussion broadened to the importance of marketing and activities in attracting and retaining guests. Eleonore Hamm admitted that it wouldn’t typically occur to her to visit a campground for activities if she wasn’t camping there, highlighting a potential marketing gap. Lisa Green stressed that campgrounds need to offer more activities to engage the 12 to 18-year-old demographic, ensuring they develop positive camping memories that could lead them to become future RV buyers and enthusiasts. Phil Ingrassia concurred, noting that industry research consistently shows individuals who camped as children are significantly more predisposed to engage in RVing later in life, underscoring the value of investing in youth-focused programs and creating “sticky” outdoor experiences. As the episode drew to a close, the guests offered their final thoughts. Lisa Green encouraged everyone to “enjoy a day outdoors, you’ll remember it.” Ilia Smirnov expressed his continued commitment to finding new ways to get people outside and shared that his businesses can be found online at capefearadventures.com. Eleonore Hamm and Phil Ingrassia thanked Brian for the opportunity to hear from campground operators, finding the insights complementary to their perspectives from the RV dealer side. Brian Searl concluded the show, thanking all his guests for the rich conversation and promoting an upcoming podcast, “Outwired,” where he would delve deeper into data trends and consumer niches in the outdoor hospitality sector with Scott Bahr.

The May 21st, 2025 episode of MC Fireside Chats, hosted by Brian Searl, convened a panel of esteemed recurring and special guests to delve into pivotal topics within the outdoor hospitality and recreation industry. The familiar voices joining the conversation included Mike Harrison of CRR Hospitality, a company focused on owning and operating luxury upscale RV and glamping resorts, as well as providing third-party consulting. Ali Rasmussen, co-founder of Spacious Skies Campgrounds, which owns and operates campgrounds along the East Coast from Maine to Georgia, also returned, expressing enthusiasm for the upcoming season. Rounding out the recurring panel was Jeff Hoffman from Camp Strategy, a consulting firm dedicated to helping campground owners achieve profitability. This episode welcomed two special guests. Heidi Doyle from Utility Supply Group (USG) introduced her company as a key electrical distributor for the outdoor hospitality sector, serving RV parks, campgrounds, marinas, and glamping resorts. Heidi emphasized USG’s commitment to not just supplying products but also ensuring safety and compliance by actively working with the National Electric Code and UL standards for power outlets. The second special guest was Jim Omstrom, co-founder of Open Road Resorts. Jim shared that Open Road Resorts owns a growing portfolio of campgrounds across the United States, including locations near Dallas, Santa Fe, West Yellowstone, and Omaha, with a focus on acquiring and developing more properties. Before diving into the special guest segments, Brian prompted the recurring panelists for any pressing industry topics. Mike Harrison immediately highlighted the continued and accelerating growth of Artificial Intelligence (AI) in the camping sector. He referenced a recent generational camping report indicating that 30% of campers have already used AI for search, a figure expected to rise to 75% in the coming years. Mike stressed the importance for industry players to stay ahead of the curve as generative search and Google’s prioritization of AI are set to revolutionize how campers find and book their stays. Jeff Hoffman echoed Mike’s sentiments, noting the rapid learning capabilities of AI and its daily improvements, particularly when actively trained. Ali Rasmussen added her experience, mentioning a demo she encountered built within ChatGPT that functioned as an itinerary and trip planner for one of their campground locations, showcasing the practical applications of AI for enhancing guest services. Beyond AI, Ali Rasmussen, also a board member of OHI (Outdoor Hospitality Industry), brought a critical legislative issue to the forefront: the Credit Card Competition Act. She explained that this bipartisan bill aims to address the duopoly of Visa and MasterCard, which has led to escalating credit card swipe fees – a significant expense for campground owners, often ranking in their top five operational costs. Ali detailed the unique impact on campgrounds, where multiple transactions (booking, changes, cancellations, re-bookings) can incur non-refundable swipe fees, even when guests are refunded. Mike Harrison and Jeff Hoffman shared that they had previously lobbied in Washington D.C. on this very issue, underscoring its importance. They urged listeners to visit OHI’s social media pages for links to contact their representatives and voice their support for the act, emphasizing that it affects all businesses accepting credit cards, not just RV parks. Heidi Doyle mentioned that for Utility Supply Group’s larger transactions, credit card fees are often passed on to the customer, while smaller orders’ fees are absorbed. Brian acknowledged the pervasiveness of these fees, even with third-party payment systems. The conversation then shifted to a deeper dive with the special guests. Heidi Doyle elaborated on Utility Supply Group’s long-standing presence in the industry, noting their 26-year history initiated by Wade Elliot. She explained USG’s unique approach of primarily connecting with customers through trade shows and conferences rather than traditional advertising, valuing their loyal customer base. A core philosophy for USG, instilled by Wade, is to be a resource and ensure customers get the right products, especially for those new to the industry or specific electrical components. Heidi highlighted their expertise in the National Electric Code and NFPA 1194, positioning USG as more than just a seller. Key products offered include pedestals, surface mount boxes, distribution panels, transformers, wire, site amenities like lighting, and increasingly, solutions for EV charging. She also discussed the growing importance of electrical metering (sub-metering) to help campgrounds recoup utility expenses and encourage conservation, differentiating between “dumb” meters requiring manual reads and “smart” meters that integrate with reservation systems. Jeff Hoffman inquired about the potential for USG to develop water metering solutions, to which Heidi responded that while they offer basic water meters, USG currently focuses on electrical distribution and is not primarily a software developer, though they are aware of companies like Wild Energy exploring integrated solutions. Next, Jim Omstrom shared the origin story of Open Road Resorts, which began as a “midlife crisis” entrepreneurial venture with his business partner, Chase, around 2018. Leveraging their backgrounds in public equity investment and a shared passion for the outdoors, they acquired their first park in Dallas. After a pause and operational refinement during the COVID-19 pandemic, Open Road Resorts partnered with consumer private equity fund L Catterton, RV manufacturer THOR Industries (owner of Airstream and Jayco), and two other family offices to fuel their growth. Jim articulated that the brand “Open Road Resorts” aims to address the inconsistent experiences often encountered in the RV park industry. While each park retains its unique local feel, the goal is to provide a consistently clean, safe, highly amenitized, and family-friendly environment with excellent customer service. When Brian asked about the 10-year vision, Jim stated the focus is on continued brand building, team expansion, and acquiring great parks to build a national network. Discussing operational approaches, Jim explained their model of having a General Manager at each park who reports to a central operations team. This sparked a broader discussion among the multi-park operators. Ali Rasmussen shared Spacious Skies Campgrounds’ journey, from initially attempting a model where regional managers also managed a home campground, to their current structure of three regional directors overseeing GMs and reporting directly to her. They’ve intentionally trimmed layers to maintain control and efficiency. Jeff Hoffman emphasized the importance of building a solid foundational structure for scalability, noting that while technology like cloud-based PMS and accounting systems has made remote management easier, finding the right people remains the biggest challenge. Mike Harrison added that there’s no one-size-fits-all operational model, and what works depends on the specific properties, revenue, and stage of growth, sharing that CRR Hospitality also pivots its structure based on circumstances. Ali Rasmussen then queried Jim Omstrom about the unique partnership with THOR Industries. Jim explained their pre-existing relationship with THOR’s management team from their public equity days. When Open Road Resorts decided to accelerate growth, they approached THOR, who saw an opportunity to strategically partner and help shape the campground experience, potentially testing new concepts. As an example, Jim mentioned an “Airstream-only” section, or “camp Airstream,” being piloted at their West Yellowstone park. This led to a discussion about the RVIA Campground Coalition’s efforts to foster communication between manufacturers and campground owners, particularly concerning the increasing size and electrical demands of new RVs, and how campgrounds, especially older ones, can keep pace with infrastructure needs. Heidi Doyle noted that, as of 2022, THOR had no immediate plans for 100-amp RVs, which would require new electrical pedestal designs. The final major topic was the significant advancements in AI search, spurred by recent Google I/O announcements. Brian presented a short video showcasing Google’s new “AI Mode,” a complete re-imagining of search that moves beyond the traditional 10 blue links to a personalized, generative AI-driven experience. This mode will allow for longer, more complex queries and even enable “agents” like Project Mariner to perform tasks on the user’s behalf, including making purchases. Brian stressed that this will dramatically impact how campgrounds are discovered and booked, affecting website traffic (likely decreasing overall traffic but increasing conversion rates of qualified leads) and user interaction. Heidi Doyle asked about the implications for keywords and search strategies. Brian explained that the shift is towards longer, conversational queries, and that AI itself will increasingly interpret and refine user intent, making traditional keyword targeting less relevant. The focus, he advised, should be on high-quality content, user experience, site architecture (like schema markup), and brand trust signals (like press releases and social mentions). Jim Omstrom inquired if anyone was exploring “AI SEO,” to which Mike Harrison and Brian confirmed they were actively working on these strategies, emphasizing that a blend of traditional SEO and new AI-focused approaches is currently necessary. The discussion highlighted the personalized nature of AI search results, with different users receiving different recommendations based on their implicit and explicit preferences, making foundational website best practices even more critical. As the episode concluded, each guest provided their final thoughts and where listeners could learn more about their respective organizations. Heidi Doyle directed listeners to Utility Supply Group’s presence in Woodall’s and their social media. Ali Rasmussen pointed to spaciousskiescampgrounds.com and their social channels, mentioning their current exciting phase of seeking new partners. Jeff Hoffman invited inquiries through campstrategy.com. Jim Omstrom encouraged visits to openroadresorts.com for information on their parks. Brian Searl wrapped up the show, thanking his guests and promoting his other podcast, Outwired, which would further delve into AI announcements and RV park guest demographics.

In a recent episode of MC Fireside Chats, host Brian Searl of Insider Perks kicked off the conversation by lightheartedly addressing his scratchy voice and acknowledging the absence of several regular panelists, including Joe Duemig, who was attending a conference in Australia, Scott Foos, who had a meeting, and Kevin Thueson, who was traveling. Despite these absences, Searl enthusiastically introduced the two featured guests: John Handy, co-owner of Treebones Resort, and Devon Towle, Founder and CEO of Global Glamping, also known as Sir Glamps-a-lot. John Handy shared the 20-year journey of establishing Treebones Resort in Big Sur with his wife Corinne. He recounted the serendipitous rezoning of their oceanfront property to commercial use and their subsequent decade-long exploration of creating a unique lodging experience. Handy explained that the concept of “glamping” didn’t even exist when they began, but their vision was to offer an experience that combined the closeness to nature of camping with the comforts of a hotel, leading them to discover yurts. He highlighted the significant financial risks they undertook with business and construction loans, contrasting their approach with the revenue-sharing models discussed later. Handy emphasized that the success of Treebones lies in its unique location, the dedicated on-site staff, and the array of amenities, including fine dining with a sushi bar and lodge restaurant, massage, yoga, a pool, spa, and jacuzzi, all while maintaining a low carbon footprint. Devon Towle, or Sir Glamps-a-lot, detailed his entrepreneurial journey, starting from a background in architecture and housing consultation to founding Global Glamping. He shared how his initial foray into glamping began with a single yurt on raw land in Montana, which surprisingly led to recognition as one of the best Hipcamps in the state. This experience highlighted the potential of the industry and the need for guidance, prompting him to establish Global Glamping. Towle proudly mentioned the company’s growth to 15 resorts with over a hundred short-term rentals and their specialization in eco-tourism development. He was particularly excited to be calling in from their Guardian Ranch location in San Diego, showcasing 3D-printed tiny houses from Azure Printed Homes, emphasizing the rapid construction and eco-friendly nature of these units made from recycled materials. The conversation then shifted to the topic of bootstrapping versus seeking investment capital. Towle shared his experience of creatively financing his ventures, including a “Glamping Rev Share” model that allowed him to partner with landowners and structure providers. He emphasized that the barrier to entry in glamping can be significantly lower than traditional real estate investments, allowing entrepreneurs to start with modest means and grow creatively. Searl resonated with this, sharing his own experiences of building his business without significant initial investment and highlighting the flexibility and potential rewards of a bootstrapped approach. Both Handy and Towle agreed on the importance of agility and the ability to pivot in business. Handy used a compelling ship analogy, stating that a ship in a harbor is safe but not fulfilling its purpose, and that forward motion is necessary for steering. He shared examples of unforeseen challenges like road closures and economic shifts that require constant adaptation. Towle echoed this, emphasizing that nothing ever goes exactly to plan and that perseverance and the willingness to pivot are crucial for entrepreneurs in the often unpredictable world of eco-tourism and glamping. The discussion touched upon the role of technology in their businesses. Handy highlighted how Starlink internet and advancements in battery storage systems have been game-changers for Treebones, especially given their off-grid location. He also spoke about their adoption of Azure 3D-printed homes as an eco-conscious lodging option. Towle also emphasized the speed to market and cost-effectiveness of the 3D-printed homes. Both expressed excitement about future technological advancements, including the potential of AI in design and 3D printing. Searl raised the topic of disconnecting in a hyper-connected world, sharing his own recent experience of the benefits of unplugging. Handy recounted a story about the Wall Street Journal inquiring about their “prepare to unplug” message from their early days, noting the initial resistance from some guests but also the eventual appreciation for the opportunity to disconnect. He mentioned that while technology has advanced at Treebones, they still maintain areas where guests can intentionally unplug. Looking towards the future, Handy expressed that Treebones Resort would remain family-owned and operated, with the next generation taking on leadership roles. He emphasized their commitment to maintaining the essence of Treebones – perching lightly on the land, living simply, and connecting with nature – even as they evolve. Towle shared his vision for Global Glamping, aiming to create affordable, eco-friendly living communities and develop a gamified app to enhance the ecotourism experience. He expressed a long-term goal of securing larger-scale funding to expand these communities for midterm and long-term living, promoting a lifestyle connected to nature and entrepreneurship. In closing, Searl expressed his admiration for the work of both Handy and Towle, predicting a bright future for their ventures and the eco-tourism industry as a whole. He underscored the power of inspiring others through their innovative approaches to hospitality and sustainable living.

In a recent episode of MC Fireside Chats, host Brian Searl led a comprehensive discussion on the evolving landscape of the outdoor hospitality and recreation industry. The episode featured recurring guests, industry experts who appear regularly on the show, and special guests who brought specific insights to the conversation. Recurring guests Scott Bahr, Simon Neal, and Mark Koep offered their perspectives on current trends and challenges. Mark Koep, in particular, focused on the growing influence of Artificial Intelligence (AI) and its implications for marketing strategies within the industry. He argued that traditional methods, such as relying heavily on Google search, may become less effective as AI-driven search results gain prominence. Brian Searl expanded on this point, noting the increasing sophistication of AI and its capacity to generate synthetic data, which could further disrupt established online business models. The guests emphasized the importance of campground owners and operators staying informed about AI and adapting their strategies to remain competitive. The discussion then shifted to the physical aspects of campgrounds, with Scott Bahr raising questions about the trend towards developing very large RV parks. He expressed concern about their long-term sustainability and whether they might become obsolete like shopping malls. This sparked a broader conversation about the ideal size and design of campgrounds, with panelists weighing the benefits of large-scale operations against the appeal of more intimate, niche-focused experiences. Mary Arlington, a special guest with extensive experience in the campground industry, shared her insights on this topic. She acknowledged the existence of very large parks but emphasized that many successful campgrounds focus on creating a strong sense of community and catering to specific customer needs. Another special guest, Brian Linton, contributed to the discussion by providing a perspective from the glamping sector. He explained that glamping sites, which often involve more luxurious accommodations than traditional camping, can be economically viable even with a smaller number of sites. Linton also highlighted the importance of storytelling and creating engaging content to attract guests. Simon Neal, a recurring guest from Europe, offered a different viewpoint, describing the European campground market and its unique characteristics. He noted the prevalence of seasonal travel and the trend towards investing in high-quality amenities to enhance the guest experience. Neal also discussed the concept of organizing campgrounds into distinct “neighborhoods” to cater to diverse preferences. The episode also explored ancillary revenue streams for campgrounds, such as pet-related services. Guests shared ideas for offering pet amenities and products to enhance the customer experience and generate additional income. Furthermore, the panelists considered the potential impact of emerging technologies like VR and AR on the outdoor hospitality industry. While acknowledging that these technologies are unlikely to replace traditional camping experiences, they discussed their potential for marketing and attracting new customers. Finally, Mary Arlington took the opportunity to introduce “Rivers and Rockies,” a new association serving campground owners in several states. She explained its mission to provide localized support and address the specific needs of park owners in the region. Throughout the episode, host Brian Searl guided the discussion and encouraged the guests to share their expertise and insights. The conversation provided valuable information and perspectives for campground owners, operators, and anyone interested in the future of the outdoor hospitality industry.

The MC Fireside Chats episode on April 30th, 2025, began with host Brian Searl acknowledging technical difficulties at the start of the show. Brian then introduced the guests: Mychele Bisson, Mary Sparrow, and Heidi Royle, each bringing a unique perspective on the outdoor hospitality industry. Mychele Bisson shared her work with Bison Peak Ventures, acquiring campgrounds across the country, revitalizing them, and aiming to preserve the original family’s legacy. She emphasized the importance of maintaining the essence of these establishments while introducing modern improvements. Mary Sparrow discussed her ownership of a boatyard in the east of England and her innovative approach to hospitality with floating glamping pods. Her business evolved from traditional houseboats to unique, luxury floating accommodations, offering guests a distinctive experience on the water. Heidi Royle detailed her journey of establishing the Groove Glamping, a glamping site in Minnesota, located near a state park. She highlighted the natural attractions of the area, such as the clear water creeks and the state park, which enhance the appeal of her glamping site. The discussion then shifted to the concept of “glamping,” with various perspectives on its definition and evolution. The guests explored how glamping has changed over time, influenced by social media and the increasing demand for unique outdoor experiences. The challenges and strategies of promoting and operating glamping sites were also discussed. Heidi Royle shared her experience with influencer collaborations to increase awareness of the Grove Glamping. Mary Sparrow provided insights into the complexities of running a business that combines traditional boating with modern glamping. This included the unique considerations for floating accommodations and the importance of preserving the natural environment. Mychele Bisson spoke about Bison Peak Ventures’ business model of acquiring and upgrading campgrounds, emphasizing the rewarding aspect of providing families with opportunities to connect and create memories in nature. A significant part of the conversation focused on the personal fulfillment derived from operating these businesses. The guests shared stories of the joy and satisfaction that comes from seeing families and children enjoy the outdoors, away from the distractions of modern technology. The episode concluded with the guests sharing their final thoughts and where to find more information about their businesses. The overarching theme was the value of creating unique outdoor experiences and the positive impact these experiences have on individuals and families.

In a recent episode of MC Fireside Chats, Brian Searl convened a panel of industry leaders and experts to explore the multifaceted dynamics of the RV and outdoor recreation sectors. The discussion featured recurring guests Eleonore Hamm from RVDA of Canada, Phil Ingrassia representing RVDA, and Greg Emmert, alongside special guest Eva Mitic, providing a range of perspectives on the current state and future direction of the industry. The episode addressed key issues such as the potential impact of tariffs, the shifting landscape of consumer behavior, and the role of innovation in driving the industry forward. The conversation began with a focus on the looming threat of tariffs and their potential repercussions for the RV industry. Eleonore Hamm provided insights into the Canadian perspective, explaining RVDA of Canada’s efforts to inform its members about the potential impact of counter tariff measures. She highlighted the challenges posed by the lack of a sufficient Canadian supply chain to meet the demand, with a significant portion of RVs sold in Canada being imported from the US. The tariffs, if implemented, would affect RVs crossing the border, potentially increasing costs for dealers and consumers. Phil Ingrassia, speaking from the United States, acknowledged the industry’s shared concerns regarding tariffs and underscored the importance of maintaining free and fair trade between the two countries. He noted the interconnectedness of the US and Canadian RV industries. Brian Searl raised the concern about the potential impact on private campgrounds if tariffs do go into effect. Eleonore Hamm responded that there could be a positive side for Canadian campgrounds as people might choose to camp locally. However, she expressed concern about the long-term impact on dealers and potentially on consumers. Eva Mitic contributed to the conversation by focusing on the role of technology and sustainability in shaping the future of the RV industry. She discussed trends like the increasing importance of user-friendly RV systems and the growing emphasis on sustainable practices. The episode explored how innovations such as lithium technology and artificial intelligence are transforming RV design and functionality, catering to evolving consumer expectations. The discussion also delved into the evolving landscape of consumer behavior in the RV and outdoor recreation sectors. Participants noted a trend toward ease of use and connectivity, as well as the impact of the COVID boom on consumer education and expectations. This has implications for both RV manufacturers and dealers, requiring them to adapt their offerings and strategies to meet changing consumer preferences. Brian Searl prompted the panel to consider various factors influencing the industry, from consumer behavior to technological advancements. Panelists discussed the importance of convenience and intuitive design, as well as the ongoing need to educate consumers about RV operation and maintenance. The episode further explored the challenges and opportunities associated with technological innovation in the RV industry, including the development and adoption of new power systems and the potential influence of electric vehicle technology. The complexities of research and development costs and the balance between innovation and affordability were also considered. The impact of economic uncertainties, including concerns about consumer sentiment and market fluctuations, was a recurring theme. Panelists analyzed the ways in which these factors influence consumer confidence and purchasing decisions, as well as business planning and investment in the RV sector. The discussion also underscored the increasing importance of advancements in RV components and systems, reflecting a broader trend toward enhanced functionality and user experience. The ongoing advancements in power systems and the potential to integrate “smart home” technology into RVs were highlighted as key areas of development. Ultimately, the MC Fireside Chats episode provided a valuable platform for exploring the multifaceted dynamics of the RV industry, bringing together diverse perspectives to analyze current challenges and anticipate future trends. The insights shared by industry experts contributed to a richer understanding of the forces shaping the sector and offered guidance for navigating its ongoing evolution.

April 16th Episode Recap The episode of MC Fireside Chats, hosted by Brian Searl of Insider Perks, convened a diverse panel of industry professionals including recurring guests Jeff Hoffman (Camp Strategy), Mike Harrison (CRR Hospitality), and Sandy Ellingson (Industry Liaison/Consultant), alongside special guests Kurtis Wilkins (Private Equity Analyst, Rjourney), Jennifer L. Grissom (Co-Owner, Crystal River KOA), and Yolanda “Yo’EL” D’Oyen (Owner, ARK@Denali Campground Resort). The comprehensive discussion explored crucial aspects of the outdoor hospitality sector, focusing on operational strategies, the interpretation of market data, adapting to consumer shifts, and navigating the increasing trend of institutional investment. Brian Searl opened the show by introducing the panel and highlighting recent technological advancements from Insider Perks. He announced the rollout of Rigsby, their AI voice chatbot, which is now capable of handling reservations via chat and is soon expected to offer voice reservation capabilities. Brian emphasized that this innovation is poised to be a significant disruptor in the industry, providing 24/7 booking options and eliminating common issues like busy signals, acknowledging that early adoption may involve a testing phase. The conversation quickly turned to industry data, prompted by insights drawn from the KOA North American Camping Report. Sandy Ellingson shared her positive takeaways, noting substantial increases in camping households and high retention rates among campers who began during the pandemic. She also highlighted encouraging growth in specific accommodation types, such as a significant rise in tent usage. However, Sandy expressed concern that some parks were limiting tent camping, which she sees as a vital “onboarding” method for introducing younger generations to camping, and advocated for viewing tent and car camping as strategic tools. Providing additional perspective on the data, Mike Harrison and Kurtis Wilkins cautioned against solely comparing current figures to 2019 (pre-pandemic) growth, which naturally saw a massive surge. While acknowledging continued overall interest, they stressed the importance of analyzing recent year-over-year changes and noted signs of potential headwinds, including recent nationwide dips in consumer activity in Q1 and April. Kurtis specifically highlighted that Rjourney is observing tighter booking windows, making forecasting more challenging despite no overall drop in bookings. A key theme discussed was the need for campgrounds to adapt to the evolving consumer. Mike Harrison pointed out that demographic data in some CRR Hospitality resorts shows a nearly equal distribution across age groups (Baby Boomers to Gen Z), necessitating varied marketing strategies across different platforms to reach each segment effectively. He and Kurtis Wilkins stressed the importance of adopting “experiential hospitality” to make stays a lifestyle experience and utilizing technology for simple enhancements, not just complex systems, to cater to the modern traveler. Kurtis Wilkins emphasized that understanding each park’s specific demographic and location is crucial for effective microtargeting in marketing efforts, noting that even regional terminology like “campground” versus “RV park” matters. He stressed the critical need for operators to closely monitor operational data such as pace reports, leads, and conversion rates at a granular level to identify demographic shifts and pivot strategies quickly in response to market changes, including those influenced by external factors. Jennifer L. Grissom shared her firsthand experience as a new owner/developer of the Crystal River KOA, which opened recently. She spoke about the success of her first year, exceeding initial projections, but also highlighted the operational challenges posed by the current narrow booking window that complicates forecasting. Jennifer discussed her surprise regarding the volume of tent campers and the lessons learned about pricing and managing that segment, noting that higher price points sometimes attract specific demographics like elderly individuals seeking facility access. She strongly emphasized the invaluable support the KOA franchise provides through established operating systems, marketing, and brand recognition for a park of her size. Yolanda “Yo’EL” D’Oyen introduced her unique and ambitious project, ARK@Denali Campground Resort in Alaska. Describing herself as a visionary builder, Yo’EL is developing the property to leverage its unparalleled view of Mount Denali. She detailed her strategy to operate year-round, which is uncommon in Alaska, partly driven by a personal mission to provide a place of light and community during the long winter months. Yo’EL outlined diversified revenue streams beyond traditional RV sites, including capitalizing on tour bus traffic with a heated viewing deck and other amenities, and mentioned exploring funding options like USDA loans and phased development to include workforce housing for quicker revenue generation. The increasing trend of institutional investment and the entry of major hotel brands into the outdoor hospitality space were significant points of discussion. Kurtis Wilkins highlighted Rjourney’s recent success securing a CMBS loan that included transient revenue, a first of its kind, which he believes will pave the way for other RV parks to access similar institutional financing. Mike Harrison discussed how this trend, combined with potential future online distribution platforms for campgrounds, is professionalizing the industry, suggesting that independent parks must embrace “operational excellence” and differentiate themselves effectively to compete, a point echoed by Jeff Hoffman on finding one’s niche. Concluding the chat, Kurtis Wilkins used a memorable analogy: technology is the car, and data are the windows – you need the right tech systems (the car) but also need to look at your data (the windows) to know where you’re going. He called for more collective data sharing across the industry to better understand and compete in the evolving market. The overall sentiment was one of dynamic change, with significant opportunities for parks willing to adapt, understand their guests and market, and leverage technology and data to enhance operations and guest experience. Brian Searl invited listeners to continue the data discussion on his other podcast, Outwired.