Episodes

Week 1 - Industry Trends & Insights

Each first Wednesday of the month, we dive into the latest trends, market analysis, and predictions in the outdoor hospitality industry. Join industry analysts, market researchers, and outdoor hospitality industry leaders as they unpack topics like market growth, demographic changes, and guest preferences.

October 7, 2026

Recurring Guests

Scott Bahr

Cairn Consulting Group

Simon Neal

CampMap

Miguel Huerta

Mexican Glamping Association

Rafael Correa

Blue Water Development

Eleonore Hamm

RVDA Canada

Phil Ingrassia

RVDA

Michael Moore

Texas Association of Campground Owners (TACO)

Week 2 - Building Park Value

The second Wednesday of the month focuses on how to build and evaluate park equity physically, operationally, and financially. With insights from designers, operational experts, active park owners, and valuation specialists, this episode covers physical master planning, strategic amenity investments, revenue generation, market valuation, and how to maximize the price your property commands when it’s time to sell.

September 13, 2023

MC Fireside Chats – September 13th, 2023

In the previous episode of MC Fireside Chats, Cara Csizmadia rejoined as a guest host. She led a panel that included special guests Richard Cherry, owner of Cherry Glamping, and Alexander Allred, owner of Blueridge Glamping. Recurring guests Ruben Martinez, founder of the American Glamping Association, and Zach Stoltenberg, Glamping and RV Resort Design Leader at Clockwork, were also present. Together, they delved deep into the nuances of the glamping industry, focusing on sustainability and the integration of technology. The conversation initiated with a focus on the foundational role of sustainability in the glamping industry. The panelists, including Ruben Martinez and Alexander Allred, shared their firsthand experiences, highlighting the high costs and complexities involved in setting up renewable energy sources and aligning sustainability with customer expectations. Richard Cherry emphasized the hidden costs associated with infrastructure development, including sewage and power systems, advising prospective business owners to be realistic in their budgeting. As the discussion progressed, the panelists, including Ruben and Zach, noted a trend towards “shovel-ready” projects to mitigate the risk of delays, emphasizing the importance of setting a realistic opening date to ensure completion. They shared insights on the current investment climate, highlighting a heightened sensitivity to the time taken from the inception to the first booking, a factor becoming increasingly critical in investment decisions. Zach Stoltenberg brought a fresh perspective, encouraging businesses to start with small sustainable choices that can enhance the guest experience while being eco-friendly. He mentioned the evolving industry standards and certifications that can help resorts market themselves as sustainable, adding value to their brand. He also introduced the concept of dark skies compliance as a new classification in the industry, emphasizing the need to start somewhere in the journey towards sustainability. Towards the end of the discussion, Zach shared an exciting development about a potential collaboration with a software company to develop a platform for managing various aspects of a glamping site remotely, enhancing both sustainability and the guest experience. This technology aims to integrate with existing booking software to automate various processes, such as setting key codes and controlling the thermostat based on booking schedules, promising a future where technology significantly aids operational efficiency. As the conversation wound down, there was a light-hearted discussion about the upcoming Glamping Show, with Richard Cherry humorously suggesting bringing zebras as a unique attraction. Despite the confirmation of absence from some panelists, including Alexander Allred and Richard, for the event, there was a shared hope for future meetings and a continuous evolution of the industry. Throughout the conversation, the panelists shared rich insights drawn from their experiences, painting a picture of an industry at the crossroads of tradition and modernity, grappling with the challenges of sustainability while eager to embrace technological advancements to enhance operational efficiency and guest experience. The discussion underscored the dynamic nature of the glamping industry, characterized by a constant balancing act between sustainability, luxury, and profitability.

August 9, 2023

MC Fireside Chats- August 9th, 2023

In a recent episode of MC Fireside Chats, the transformative journeys within the glamping universe took center stage. Sponsored by Horizon Outdoor Hospitality, the episode began with a fresh introduction, showcasing the show’s commitment to bringing weekly conversations with thought leaders, entrepreneurs, and outdoor hospitality experts. Brian Searl expressed his enthusiasm for the new introduction, highlighting the show’s evolution and its dedication to keeping content fresh and engaging for its audience. The distinguished panel for the episode comprised industry experts and enthusiasts. Zach Stoltenberg, from Clockwork; and Connor Schwab, VP at Sage Outdoor Advisory, all shared their insights and experiences. Special attention was given to the unique stories of the episode’s special guests. Chris Jeub, the owner of Monument Glamping, delved into his inspiring transition from an educator to a glamping site owner. His journey showcased the diverse paths individuals take to enter the world of glamping and the passion that drives them. Vidar Velle, the visionary founder of Nordic Glamping based in the UK, was another highlight of the show. Vidar discussed the intricacies of setting up glamping structures, emphasizing the blend of luxury and nature. He also shared enthralling tales of glamping amidst the wilderness, painting a vivid picture of the experiences guests can expect. Recurring guests, Zach from Clockwork and Connor Schwab from Sage Outdoor Hospitality, also shared updates on their projects and the latest trends in the glamping industry. Their insights provided a comprehensive look into the current state of the industry and its future trajectory. The episode was not just an exploration of glamping but also a testament to the growth and potential of the outdoor hospitality industry. With a mix of expert opinions, personal journeys, and industry insights, MC Fireside Chats continues to be a beacon for those interested in outdoor hospitality. In conclusion the episode offered a deep dive into the world of glamping. From personal journeys to industry trends, the episode provided a holistic view of the glamping universe, making it a must-watch for enthusiasts and professionals alike.

July 12, 2023

MC Fireside Chats – July 12th, 2023

In the previous episode of MC Fireside Chats presented by Modern Campground and hosted by Brian Searl, the discussion had begun with Sharon and Tony Turner sharing their experience of running the glamping site, Glamping Retro, in Tennessee. They had emphasized the importance of providing a unique and comfortable experience for their guests, which included providing amenities like a hot tub, a fire pit, and a grill. They had also mentioned that they had a variety of accommodations, including treehouses, airstreams, and bell tents. Adrian and Carol Passos, owners of a glamping site Caracol Glamping in the UK, had shared that they had a variety of accommodations, including shepherd’s huts, bell tents, and a converted horse box. They had also emphasized the importance of providing a unique and comfortable experience for their guests. Zach Stoltenberg had discussed the importance of providing a unique and comfortable experience for guests. He had mentioned that as the glamping market was becoming more saturated, it was important for glamping sites to differentiate themselves by providing unique experiences and amenities. The discussion had then turned to the future of the glamping industry. The panelists had agreed that as the industry was becoming more saturated, glamping sites would need to continue to innovate and provide unique experiences to attract guests. They had also discussed the potential for glamping sites to become more upscale and luxurious. The panelists had also discussed the importance of marketing in the glamping industry. They had mentioned that social media was a crucial tool for marketing their sites and attracting guests. They had also discussed the importance of telling the story of their sites and creating a strong brand. The discussion had then turned to the potential for growth in the glamping industry. The panelists had discussed the possibility of expanding their sites and adding more accommodations. They had also discussed the potential for hosting events, such as weddings, at their sites. The panelists had also discussed the challenges of running a glamping site. They had mentioned that they were seasonal businesses, which could present challenges in terms of revenue and operations. They had also discussed the challenges of maintaining their sites and providing a high level of service to their guests. The discussion had concluded with the panelists discussing the future of the glamping industry. They had expressed optimism about the future of the industry and the potential for growth and innovation. They had also expressed their excitement about the potential for glamping to continue to evolve and provide unique and memorable experiences for guests.

June 14, 2023

MC Fireside Chats – June 14th, 2023

During the MC Fireside Chats episode last June 14 presented by Modern Campground, David Smith started the conversation by reintroducing Outside Capital, a financial investment management firm specializing in outdoor hospitality. Their portfolio ranges from glamping and campgrounds to nature-based hotels, and they provide financial backing for deals in the industry, also leading their own projects. Dimphy discusses the inception of her campsite in Romania. She shares how the concept of glamping, relatively new in Romania, has gained popularity, particularly among Bucharest’s city dwellers looking for weekend getaways. She observes that her campsite, strategically located near the capital, is experiencing increasing traction. Annette of Rustic Rook Resort describes their establishment nestled 19 miles from Colorado’s Great Sand Dunes National Park. The resort, which opened in 2020, offers 30 glamping tents, presenting breathtaking views of the dunes and surrounding mountains. Irene Wood highlights the rising interest in the glamping industry as reflected in the increase in relevant articles and publications. She and David Smith concur with Brian’s assertion that the glamping industry usually starts with small operators, gradually attracting more substantial investments. Connor Schwab sees a maturation process unfolding in the RV and campground industry. He envisions a future where the sector becomes more institutionalized and integrates technology to match the hotel industry’s sophistication, particularly regarding dynamic pricing, reservation systems, and marketing. In the panel discussion, Annette delves into the story of Rustic Rook Resort. She and her husband noticed a high demand for campgrounds in Colorado and, utilizing their construction background, constructed their glamping site, opening its doors in 2020. Despite observing significant interest in the camping industry, she warns that it’s not a get-rich-quick scheme due to the immense work and stress involved in managing such a venture. The panelists agree that the future of the glamping industry is promising. Irene Wood remarks that travel patterns changed after Covid-19, and brands who’ve established a lifestyle brand rather than merely providing accommodation stand a better chance at success. She also cautions about an increasing number of brokers looking to offload struggling glamping operations, suggesting potential threats to the industry. The panel also navigates through the economic challenges that businesses face, including rising costs and aggressive competition. They observe some struggling businesses that did not anticipate these challenges in their initial project costs. To stay competitive, these businesses lower their pricing, which could lead to potential washouts. Meanwhile, some businesses like RV parks are thriving and expanding their services, showing resilience in the changing economic climate. The group then discusses Dimphy’s business in Romania. Dimphy finds her business performing well, given the extended operating season. She highlights the role nationality plays in her campsite’s reputation, with positive reviews from German guests leading to an influx of other European visitors. However, she also outlines several challenges, including securing flat spaces for RV parking, establishing a reliable water supply, and dealing with local economic and inflationary issues. The participants then delve into the real estate aspect, led by David. He discusses the complexities of the current real estate market, citing increased interest rates and floating rate loans as major obstacles. He notices that various sectors, including multifamily apartment buildings and the hotel industry, are being affected. Despite the difficulties, David emphasizes the importance of resilience and building successful businesses to withstand regular business cycles and exceptional situations. Annette shares her insights on the trials of running a hospitality business, going beyond the allure of the”dream” phase and into the reality of daily challenges. Irene Wood humorously suggests a support group for owner-operators in hospitality to cope with unpredictable challenges. The group also discusses market saturation in the glamping industry, with Connor expressing concerns about the rapid increase of glamping resorts. Annette suggests engaging with local planning commissions to gather occupancy data from all campgrounds, which could help evaluate if the market can sustain new businesses. The main objective is to foster a sustainable business environment and prevent a saturation leading to widespread failures. They also ponder on various factors influencing market saturation, such as effective marketing and managing customer expectations. Despite acknowledging few nearing saturation markets, they argue it’s not only about saturation but also about the appropriateness of businesses to their markets. They also discuss the concept of opportunity costs in outdoor hospitality businesses, which often do not run full seasons due to factors like zoning regulations. David Smith states that while market saturation is a concern, businesses should not solely rely on it. He underscores the importance of offering a unique and differentiated glamping experience.

May 12, 2023

MC Fireside Chats – April 12th, 2023

In the April 12th episode of MC Fireside Chats, hosts Brian Searl and Cara Czismadia were joined by glamping experts to discuss the latest trends of the evolving industry. This week’s panel included recurring guest and Founder of the American Glamping Association, Ruben Martinez, as well as special guests the owner of Creekside RNR Glamping, Angele Miller, and the owner of The Destination Glamping Resort, Skip Courtney, who shared their insights and experiences, offering valuable perspectives on the glamping industry. The conversation centered around the challenges and opportunities faced by glamping businesses in the context of the Covid-19 pandemic, shifting guest expectations, and the importance of adaptability. Angele Miller discussed her strategy to enhance guest experiences by partnering with local farms and companies. Miller’s resort offers luxurious dome structures and unique mirror cabins, providing memorable experiences like llama hiking and Nordic Spa retreats. To ensure clear communication with guests, Miller introduced premium amenities such as custom soaps and organic olive oil to align with their expectations. Skip Courtney entered the glamping business after attending a conference in Denver and embracing the safari tent concept. Courtney’s resort features luxurious amenities, and he built a stage for live music to further enhance the guest experience. He noted that the majority of his business comes from within a 150-mile radius, suggesting that utilizing booking channels like VRBO or Airbnb may attract more distant guests. The participants also discussed the importance of adaptability in the glamping market due to the changing environment and increasing competition. Instead of relying solely on high prices, they emphasized the need to focus on building a sustainable brand that offers unique experiences for guests. The conversation also touched upon finding the right pricing strategy, with Courtney sharing his experience of incrementally increasing rates to find the optimal price point for his market. Looking ahead, the panelists predicted an increase in demand for outdoor experiences and glamping as more people seek to disconnect from their daily lives and reconnect with nature. They expect the wellness aspect of glamping to grow, with more people viewing these adventures as opportunities for relaxation and healing. The group anticipates a rise in unique experiences and partnerships between glamping businesses and other sectors of the hospitality industry. The participants underscored the importance of taking a step back to assess and adjust to changing market conditions. They emphasized the impact of small details, such as well-made beds and fresh flowers, on guests’ experiences and word-of-mouth marketing. The episode provided valuable insights into the glamping industry, highlighting the need for adaptability, marketing adjustments, and enhanced guest experiences. As the market continues to evolve, glamping resort owners must innovate and partner with local businesses to provide unique offerings that cater to the ever-changing expectations of their guests.

March 8, 2023

MC Fireside Chats – March 8, 2023

Welcome to MC Fireside Chats, a weekly show brought to you by Modern Campground, featuring guests from the outdoor hospitality industry. This episode is sponsored by Horizon Outdoor Hospitality. In this week’s glamping episode, we are joined by Ruben Martinez, Founder of Glamping Hub and the American Glamping Association, and Zach Stoltenberg, Glamping and RV Resort Design Leader, as well as two special guests – Alessandro van de Loo, board member of Vacanze col Coure, and Jim Haughton, general manager of NovaDome. Together, they share their unique perspectives on the challenges faced by glamping operators, the need for innovation and adaptation, and the importance of creating unique customer experiences. From insights into the Italian and Dutch glamping markets to designing and constructing dome-shelter-type glamping accommodations, this episode covers it all. So, sit back, relax, and join us as we dive into the world of glamping on MC Fireside Chats. The experts discussed various aspects of the glamping industry, including innovations and adaptations to different seasons to expand the market, and the push towards all-season glamping accommodations. They also talked about the challenges of catering to different seasons and diversifying offerings to open up new activities and possibilities. Alessandro van de Loo shared his insights on the Italian and Dutch glamping markets. He shared the challenges of operating a family-friendly resort geared towards school holidays and how they utilized focusing on food, beverage, and outdoor wellness during off-seasons to provide a unique customer experience. Jim Haughton highlighted the durability and low maintenance of the fiber-glass shelter dome accommodations by NovaDome, which are designed to withstand all seasons, making them an excellent investment for glamping operators. Ruben Martinez talked about the evolution of the glamping industry over the last decade and the importance of mature conversations and exit strategies. Zach Stoltenberg emphasized the growing importance of authenticity in the guest experience. Overall, the show provided valuable insights into the challenges faced by glamping operators, the need for innovation and adaptation, and the importance of creating unique customer experiences.

February 8, 2023

MC Fireside Chats – February 8, 2023

With the glamping industry’s continued growth, leaders shared their insights on the current state of glamping and the challenges faced in this week’s episode of MC Fireside Chats. Glamping has been growing in popularity in recent years and has undergone a significant transformation in the UK. The industry is a diverse and flexible alternative form of accommodation, providing a unique experience for guests and the opportunity for landowners to diversify their land. Kate Morel, Founder & Creative Director of Morel Company, shared her excitement about the future of the UK’s glamping industry. She talked about the need for solid design concepts and the challenge of rising material costs and the value of land. Despite these challenges, Morel is confident that glamping offers a more immersive experience for guests. Ruben Martinez, Founder of Glamping Hub and the American Glamping Association, talked about the entrepreneur spirit and the challenges of labor and planning. He emphasized the unpredictability of location and how it affects both labor and planning, highlighting the struggle that glamping entrepreneurs face. Whitney Scott, COO of Terramor Outdoor Resort, talked about the startup mentality of the industry and how technology is helping operators provide the next level of the guest experience. Scott believes that defining glamping can stifle creativity and that Terramor is an evolution of the traditional form of glamping. The Terramor experience offers a unique set of accommodations, an intentional and elevated food experience, and excellent customer service. However, she also mentioned the rising cost of construction and the difficulty of building in remote locations, as well as the need for workforce housing. David Smith of Outside Capital shared his insights on investments in the industry and how the tone of real estate capital has changed. He discussed the difficulties in getting deals done and the higher cost of capital compared to a few years ago. Despite these challenges, Smith believes that the industry offers a risk-adjusted return opportunity that traditional hospitality cannot offer and that the industry can benefit from continued interest. He advised glamping entrepreneurs to budget appropriately, build a healthy contingency, and be flexible enough to adapt. Connor Schwab, Vice President of Outdoor Hospitality at Sage Outdoor Advisory, mentioned that while the cost of capital and materials are high, demand and nightly occupancy are also high, and interest in the industry has never been higher. During the CampVantage segment of the show, experts discussed the new AI tool ChatGPT, how it could help bridge the gap in the industry, and emphasized the importance of technology in alleviating some of the challenges faced by the industry. The glamping industry is facing challenges, but with the entrepreneur spirit, the use of technology, and the continued interest from both investors and guests, the future of glamping looks bright.

January 11, 2023

MC Fireside Chats – January 11, 2023

In this episode of MC Fireside Chats, glamping industry experts discussed some of the operational and logistical aspects and challenges in the glamping space and how to create a unique space that offers a unique experience to guests. Sara Gladstone, the founder and managing director of Glamping Innovations, talked about the UK’s glamping industry, its significant growth over the years, and how glamping businesses in the UK continue to innovate amid the ever growing market. As we dive into this episode, experts discussed the endless possibilities in the industry, seasonality, and how glamping owners can use its weaknesses and strengths. Zach Stoltenberg, a glamping design leader, highlighted that glamping is not so much about the accommodation as much as it is the experience, and how glamping operators continuously look for ways that they can really deliver a positive guest experience. Over the years, the definition of glamping has constantly evolved, and more and more businesses continue to offer unique experiences to guests. For the glamping industry experts, there’s no one-size fits all approach to handling a business, but the versatility of the industry helps them provide a better experience to guests. The glamping industry is continuing to innovate, with new and unique glamping accommodations emerging to meet the demands of consumers looking for luxurious camping experiences. The industry’s growth is expected to continue in the coming years, driven by increased awareness and interest in glamping as a vacation option.

December 14, 2022

MC Fireside Chats – December 14th, 2022

In this week’s episode of MC Fireside Chats hosted by Connor Schwab, glamping industry experts discussed how owners could utilize their properties to provide a unique experience to guests. We are joined by Boris Ryabov of Essential Steam; Ruben Martinez, the founder of Glamping Hub and the American Glamping Association; glamping and RV resort Design Leader Zach Stoltenberg; and John and Nancy Corcoran, the owners of Whispering Springs Wilderness Retreat. As the glamping industry becomes more competitive, Martinez highlighted the importance of having and providing unique, sustainable, and genuine experiences to guests. “It’s not just about amenities; it’s about how you [glamping owners] differentiate yourselves. How do you create a unique experience?” Martinez added. For the Corcorans, one thing they’ve learned from operating a glamping facility is not to be afraid to branch out. Nancy and John utilize Whispering Springs to generate revenue with the help of wedding events. The couple is operating a high-end glamping experience that has seen a tremendous surge in reservations in the first year. They also shared how their business doubled year over year and how they continuously improve and upgrade. Glamping and RV resort design leader Stoltenberg emphasized that glamping is an immersive guest experience and how much involvement and support it takes to provide guests with the best experience. Ryabov of Essential Steam–a communal steam specialist, talked about the guided steam experience that offers communal experience–a combination of guidance and healing that create experiences and creates an environment that helps people experience healing properties. Essential Steam, which provides resorts, retreat centers, and communities with unique and novel outdoor steam spaces, will branch out to glamping and make the outdoor regenerative experience accessible to glampers.

Recurring Guests

Tom Mason

IVEE Group

Zach Stoltenberg

Clockwork

Landan Dory

North Star Brokerage & Advisory

Jayne Cohen

Campground Consulting Group

Scott Foos

Horizon Outdoor Hospitality

Jeremy Johnson

Kona Hills Campground

Kaleigh Day

Surf Junction Campground

Week 3 - Business Operations and Management

On the third Wednesday, we tackle the operational side of running a successful campground. This episode features operations consultants and experts discussing strategies for staff management, technology integration, and maintaining profitability while navigating challenges.

August 16, 2023

MC Fireside Chats- August 16th, 2023

In a recent episode of MC Fireside Chats, presented by Modern Campground, a lively discussion unfolded around the topic of family preferences at resorts and campgrounds. Host Brian Searl was joined by recurring guests Joe Duemig from App My Community and Sean Vidrine from Four Points RV Resorts, and special guest Lee Anne Miracle from Tiger Trail RV Resort , each bringing their unique perspectives to the table. Joe Duemig began by emphasizing the importance of amenities in attracting families to resorts. He shared personal anecdotes about how his children are particularly drawn to resorts that offer features like lazy rivers, swimming pools, and fun water slides. Joe recounted a memorable visit to the Jellystone in Pittsfield, highlighting how such amenities make certain resorts more memorable for children and increase the likelihood of return visits. Sean Vidrine, who manages the Jellystone in Pittsfield, chimed in with details about the park’s vast array of water equipment. He proudly mentioned the recent additions to the park, including two large water slides and jumping pillows. Sean also delved into the strategic aspect of park management, discussing the balance between expanding amenities and increasing the number of sites and cabins. He emphasized the importance of analyzing demand and ensuring that amenities cater to the needs of the guests. Lee Anne Miracle introduced the upcoming Tiger Trails RV Resort, slated to open on September 1st. She explained the inspiration behind the resort’s name, drawing a connection to the local sports team’s mascot, the Tigers. Lee Anne’s enthusiasm for the new resort was palpable, and she extended an invitation to Joe and his family to experience the amenities firsthand. The conversation then shifted to the concept of day-use offerings. Sean elaborated on how parks could generate additional revenue by allowing non-staying visitors to use their amenities for a fee. He mentioned that such offerings are market-specific and need to be balanced to ensure that they don’t impact the experience of staying guests. Joe appreciated the idea of day-use offerings, especially during off-peak days. He shared insights from another customer in Louisiana who successfully implemented a day-use program, allowing locals to enjoy the park’s amenities during specific time slots. The panel also touched upon the power of word-of-mouth marketing. Joe emphasized how positive experiences at campgrounds can lead to long-term brand loyalty, with families recommending the resorts to friends and relatives. As the discussion neared its end, Brian highlighted the importance of understanding guest preferences and continuously evolving to meet their needs. He expressed interest in revisiting the topic in the future to gauge the progress of the discussed strategies. In conclusion, the episode of MC Fireside Chats provided valuable insights into the world of resorts and campgrounds. The shared experiences and strategies underscored the importance of guest-centric amenities and the potential for innovative revenue streams.

July 19, 2023

MC Fireside Chats – July 19th, 2023

On the previous episode of MC Fireside Chats last July 19 presented by Modern Campground host Brian Searl was joined by recurring guests Nate Thompson from KCN Campgrounds and Scott Knepp from IVEE Group and special guests Justin Hogatt and Adam Lendi from Beyonder Camp, Mark Lemoine from St. Joseph KOA Holiday and Shannon Connolly of Roamstead. The conversation begins with Shannon discussing her experience of acquiring a park and the challenges she faced in the process. She mentions the difficulties of dealing with weather-related delays and other issues such as plumbing and septic problems. She also expresses her envy of the more favorable weather conditions in Tennessee and Michigan for construction. Mark shares his experience of managing a successful seasonal park. He talks about the work involved in maintaining the park, including physical work, marketing, and financial management. He also mentions how his life situation has changed over time, with his children growing up and leaving home, which has allowed him and his wife to travel and enjoy their time. Adam and Justin discuss their approach to acquiring parks and managing properties. They mention that they started with cash-flowing properties that would generate income from day one. They also talk about their interest in properties that have potential for expansion and development. They mention that they are now starting to get into the ground-up development space. The participants discuss the different types of clientele they encounter, from mom-and-pop folks looking to sell or maintain their parks, to institutional investors with large hotel portfolios. They also mention the importance of high-end reporting and sophisticated property management system capabilities for attracting sophisticated clients. The conversation shifts to the topic of pricing and the balance between raising prices to match the quality of services and amenities provided, and keeping prices affordable for long-time guests. Mark mentions that as the quality of their park improved, they were able to raise prices, and most guests were willing to pay more for the improved experience. The participants discuss the competition from state and federal parks, which offer amenities similar to those of private parks but at lower prices. They also discuss the demand for high-end amenities and experiences, and the importance of understanding their demographic and the market they want to target. The video ends with the participants expressing their appreciation for the discussion and looking forward to future events and discussions. They also mention the importance of providing a high-quality experience for their guests, who often stay for several days, and the opportunities and challenges that come with managing a park.

April 19, 2023

MC Fireside Chats – April 19, 2023

April 19 Episode Recap On the previous episode of MC Fireside Chats, host brian Searl highlighted the importance of branding in campground business. He also mentioned how Zapier automation had helped him save time and how he had used it to improve the efficiency of his employees. On the other hand, Ali and Eric Rasmussen, Co-Founders of Spacious Skies Campgrounds, talked about their husband-and-wife team dynamics. Eric focused on acquisition, capital markets, and asset management, while Ali focused on operations, running the campground, brand development, and marketing. The couple started their business from scratch and now focusing on perfecting their business process. Travis John, Founder of CamperDAO, discussed how they aimed to democratize the ability to vote and make decisions using blockchain technology. CamperDAO is a community-driven project that aims to organize modern millennial campers through communication and committees to organize businesses. The goal is to crowd-fund 10,000 fellow RVers to buy their first campground. Nate Thompson, Founder of KCN Campground, shared their model of upgrading underutilized campgrounds and the usage of automated text messaging for guests. He also mentioned the importance of having a consumer-focused website and his insights on the use of AI in sending messages and recommendations to guests. Overall, the podcast provided valuable insights into the camping and outdoor industry. From brand building to automation and the use of innovative technologies such as blockchain and AI, the founders shared a wealth of knowledge and experience that is sure to benefit anyone interested in the industry.

March 15, 2023

MC Fireside Chats – March 15th, 2023

On the March 15th edition of MC Fireside Chats, a panel of industry experts convened to share their experiences and insights. The episode, sponsored by Firefly Reservations, featured recurring guests Joe Duemig of App My Community and Scott Knepp of IVEE Group, alongside special guests Thomas Bales and Jake Schmitz, co-founders of Lagos Collective and owners of Swan Lake Resort & Campground. Host Brian Searl led the discussion with Tom and Jake from Lagos Collective, a group of five young entrepreneurs who unexpectedly found themselves in the campground business after initially planning to build a workshop and cabins on a private plot of land in Minnesota. Instead, they purchased Swan Lake Resort and Campground, embracing the challenge of honoring the existing culture and expectations of long-time guests while adapting their original vision to run the campground effectively. The group candidly shared their journey, emphasizing the importance of due diligence when purchasing a campground, as well as meeting code and regulations to avoid future problems. Scott Knepp advised potential campground buyers to pay the right people to do the right things, as expertise is invaluable during the acquisition process. Reflecting on their growth as campground owners, Tom and Jake expressed their gratitude for the tight-knit community of resort owners and the wealth of resources available. Joe Duemig highlighted the value of vendors in providing information and training for their products. At the same time, Scott Knepp stressed the benefits of being part of a portfolio with a third-party manager for access to a shared knowledge base and weekly management calls. The panel also touched upon the role of technology in the outdoor hospitality industry, particularly the potential benefits and challenges of artificial intelligence. While AI can create high-quality content and help users navigate complex systems more easily, the panel acknowledged the potential dangers of AI, such as the spread of fake news or misinformation. The group also explored the evolving landscape of SEO and how it may change over time. Lastly, the podcast introduced a new initiative called MC Masterclass, aimed at providing free courses and resources for campground owners and operators. This highlights the growing interest in using audio formats like podcasts to share information and learn from industry peers. With a focus on networking, relationship-building, and technology as a tool to enhance the guest experience, the panel on MC Fireside Chats offered valuable insights for both new and seasoned campground owners.

February 15, 2023

MC Fireside Chats – February 15, 2023

The week’s edition of MC Fireside Chats centered on the recent happenings in the RV and camping industries. Host Brian Searl was joined by recurring guests Mike Harrison from CRR Lifestyle and Joe Duemig of App My Community, as well as special guests New Jersey Campground Owners and Outdoor Lodging Association Executive Director Joann Delvescio and Harvest Host CEO Joel Holland. The group opened the discussion around the Mid-Atlantic Conference for Campground Owners, an opportunity to for networking and learning for the park owners and key players in the industry. It will be held in Orlando, Florida, this February 27 to March 1. They shared their experiences attending trade shows and emphasized the importance of networking with campground owners and offering value through products and services. They also discussed upcoming conferences in the spring, including the Ohio Ocus, the Northeast Camping Association, the Waco Association of Campground Owners camp Michigan, and the California Outdoor Hospitality Association. The Mid-Atlantic Conference provides an opportunity for the industry to come together and learn from each other. It offers an early bird special registration offer of $250, which includes 10 sessions, lunch, and dinner on Monday and Tuesday. Joel Holland also talked about his latest project, the Campers Card, a free marketing program for campgrounds that provides RV campers with discounts and perks. The program does not require any special software, contracts, or fees for campgrounds to join, and the team is developing a new website that will launch with the product in April. They aim to address the challenge of RV travel discovery by investing in product development and marketing to attract RVers to the program. The group discussed the challenges of balancing marketing and spamming customers and the importance of offering perks and discounts tailored to individual campgrounds. They also discussed the changing trends in the camping industry, with people having higher disposable incomes and looking for a wider range of amenities. The conversation concluded with Joann sharing information about her camping and RV show and encouraging individuals to attend. Overall, the podcast highlights the need for flexibility and understanding the needs of both RVers and campground owners to make the camping and RV industry successful. The discussion also emphasized the importance of networking and learning opportunities offered through trade shows and conferences.

January 18, 2023

MC Fireside Chats – January 18, 2023

In this week’s episode of MC Fireside Chats, show hosts Brian Searl and Cara Csizmadia discussed the possible opportunities and challenges that AI usage may bring to the campground and RV industry. Joining them for this discussion are recurring guest Papoose Pond Co-Owner Duncan Winship and special guest Outdoor Venture Partners Managing Partner Andrew Garcia. The group discussed various topics, such as the effects of using AI for customer service, enforcing campground rules, increasing bookings, and marketing. They also emphasized the limitations of AI technology and the need for more data to enhance its capabilities to make decisions. They also discussed the possibility of using robots for security and other purposes in campgrounds. Garcia, who is also an owner of two campgrounds, one of which is fairly recently developed, shared his thoughts on how new players in the outdoor hospitality industry can bring in new energy and ideas. He expressed staff challenges and how catering to the demands of guests is important. “The use of AI in the campground industry is a game changer. It helps us to provide a more personalized experience to our guests while still maintaining a sense of security,” he said. “The possibilities of AI in the campground industry are endless. It will make the process of customer service, rule enforcement, and marketing more efficient, which in turn will help to improve the guest experience,” said Winship. The group’s discussion shifted to the idea of using AI to improve campground operations’ efficiency and utilizing virtual reality in attending conferences and networking like the upcoming Canadian Outdoor Hospitality Conference 2023, organized by the Canadian Camping & RV Council, which will be done purely virtual. They also discussed the potential of AI tools such as GPT-4 and its potential impact on the RV industry. MC Fireside Chats is a podcast that discusses the latest trends and challenges in the campground and RV industry with experts. The show is hosted by Brian Searl and Cara Csizmadia. The latest episode is available now and can be found on the show’s website or on popular podcast platforms.

December 21, 2022

MC Fireside Chats – December 21st, 2022

This year has been a rollercoaster ride for the outdoor hospitality, outdoor recreation, RV, glamping, and campground industries. While the sectors had their fair share of struggles, they also celebrated victories and accomplishments. In this year-ender episode of MC Fireside Chats, we brought back industry experts to look back and discuss learning points from this year. Industry experts Connor Schwab, Scott Knepp, Jeff Hoffman, Phil Ingrassia, Curtis Hemmeler, Rich Schnippel, and Mike Harrison talked about the state of the campground and outdoor hospitality industry in 2022 and what they are looking forward to in 2023. Jeff Hoffman, Founder of JH Consulting Solutions, reflects on how the industry fared in 2022. Phil Ingrassia, RVDA’s executive director anticipates another busy year for the industry. Ingrassia said the final numbers for 2022 aren’t done, but the data projection for RV wholesale shipments is just under 500,000–a product of the normalization of production. Curtis Hemmeler, President of RVTI, talked about the milestone the institute achieved as they continue to produce more certified RV technicians to solve the RV industry’s shortage of trained technicians and to implement metrics to track the RV customer experience. Hemmeler proudly announced that by December 31st, RVTI has added over 1,200 trained and certified technicians. Rich Schnippel, founder and president of Encore RV had seen a bright 2022 and anticipates challenges in 2023 due to economic uncertainties. Schnippel is hopeful that the economy will stabilize for the benefit of the industry. Scott Knepp, director of operations at IVEE Group shared the impact of gas prices and inflation on consumer confidence. Knepp believes the future looks bright and is hoping for normalization and stabilization in the industry. CRR Lifestyle’s Mike Harrison looked at the challenges of this year and the uncertainties of the coming year as an opportunity for park owners to innovate, pivot, and think outside the box. Connor Schwab of Sage Outdoor Hospitality highlighted the importance of tracking outdoor hospitality data for future park owners. Overall, the guests reflected on the challenges and successes of the campground, RV, and outdoor hospitality industries in 2022 and look forward to the potential for continued growth and innovation in 2023. They touched on topics such as the popularity of glamping, the impact of the pandemic on the RV industry, and the increasing demand for outdoor travel and experiences.

November 16, 2022

MC Fireside Chats – November 16th, 2022

This week on MC Fireside Chats, this special edition of the show takes place at this year’s KOA Convention & Expo! Podcast host, Brian Searl, is joined by KOA campground owners around the country. KOA President & CEO Toby O’Rourke, Brigham City KOA’s James Settlemire, KCN Campgrounds’ Nate Thompson, Sandusky/Bayshore KOA’s Jeff Hoffman, and Raton, New Mexico KOA’s Grant Robertson joined today’s show, discussing KOA’s and the camping industry’s direction in the future. The show kicked off with Toby O’Rourke telling KOA’s new direction and mentality moving forward, especially since the organization recently experienced its best year in their history. She said it was time to look back and “think like a start-up” company once again since they have been in business for 60 years. It could help KOA learn how they can keep growing as an organization and “be mission-driven.” She added that the companies that started at the same time as they did 60 years ago are no longer in business, so they don’t want KOA to be disrupted and go out like the others. She believes it’s best to keep looking for ways to improve. She mentioned some future projects of the organization, like ideating new technology, data analysis, and other equipment that can help them and their franchisees go to the next level. The discussion continued with Jeff Hoffman explaining the status of his KOA and its ongoing plans, then his recent experience in the event’s session, especially how deserving the campgrounds who won this year’s awards in the KOA awards show. James Settlemire said KOA has always been hands-on when it comes to supporting the operations of its franchisees and their entrepreneurial spirit. And, how the conference was always about the people in the industry, giving them to keep up with change and adapt to recent times. As a first-timer in the convention, Nate Thompson shared how impressed he was with KOA and their use of data analytics, determining their best course of action. He said he wants to keep using the organization’s support and technology to help grow and improve his campground. As someone who’s been going to the convention for 20 years, Grant Robertson said that people are becoming increasingly interactive with each other, sharing how their respective campgrounds improved through the years. “They dont ask franchisees to change without trying some actions first. KOA doesn’t demand change [immediately]. They first suggest action plans and what could work, helping [franchisees] slowly but surely adapt to the changing times without disrupting them too much,” he said. He said KOA has been supportive and meeting the expectations of their franchisees and customers, giving each the best experience possible. The current KOA makes them feel valued and provides value in the work they do. Nate shared that he loved the startup mentality since he started in a few tech companies in the past, understanding the direction. He has lived the experience of trying something new then keep it if it works, then moving forward if it failed. It allows them to learn. James. the guests coming in has changed, and they are not just staying in their RV, they want to go around the area and experience the outdoors. He likes the experience of trying something new and learning from it. He is excited about how KOA will understand the new guest demographic coming in their campgrounds. Jeff said KOA does a great job helping their people, from the new members to the old. They provide the support they need. They are an innovative company always looking to new things to grow. He said People in the organization are leaders not followers. All their operation systems need to keep growing and he loves the data they receive to show them what works. One of the great things about KOA is that he gets to sit down and chat with other industry members and discuss the technologies, amenities, and ideas that could help them grow. They share information to help them thrive.

October 19, 2022

MC Fireside Chats – October 19th, 2022

In a recent episode of MC Fireside Chats, sponsored by Firefly Reservations, we discussed what was on the minds of campground owners with our recurring guests, who appear once a month with us to cover various topics: Mike Harrison, from CRR Lifestyle Duncan Winship, from Papoose Pond Joe Duemig, from App My Community Amir Harpaz of Torrey Trails RV & Golf Resort also joined us to share how the park was preparing for the EV revolution. Four Points RV Resorts CEO Sean Vidrine was another special guest for that episode. He discussed the new upgrades at Paradise Ranch RV Resort and also the park’s preparations for the upcoming holiday season. MC Fireside Chats is a weekly show focused on the latest news, trends, and commentary from the Outdoor Hospitality Industry with hosts Brian Searl and Cara Csizmadia.

Recurring Guests

Jeff Hoffman

Camp Strategy

Sandy Ellingson

RV Industry Advisor

Mike Harrison

CRR Hospitality

Angele Miller

Creekside RnR Glamping

Robert Preston

Unhitched Management

Casey Cochran

Campspot

John McMahon

Camp Door County RV Resort & Campground

Week 4 - Marketing, AI, and Technology

The fourth Wednesday of the month covers the latest tools and marketing strategies driving innovation in outdoor hospitality. Guests include marketing pros, AI experts, and tech providers exploring personalized marketing, smart technologies, digital engagement, and data-driven operations.

September 23, 2026

MC Fireside Chats – September 23rd, 2026

During the September 23, 2026, episode of MC Fireside Chats, industry experts emphasized that campground operators should embrace artificial intelligence to automate backend data and marketing workflows, ultimately saving time and boosting revenue while keeping the technology invisible to preserve genuine, human-to-human hospitality.

August 26, 2026

MC Fireside Chats – August 26th, 2026

During the latest episode of MC Fireside Chats, industry experts agreed that while the rapid evolution of artificial intelligence and its use in marketing continues to spark debates over authenticity, its greatest value in outdoor hospitality lies in automating backend operations so staff can focus on delivering exceptional, human-to-human guest experiences.

June 24, 2026

MC Fireside Chats – June 24th, 2026

In the June 24, 2026, episode of MC Fireside Chats, industry experts Matt Whitermore, Scott Lengel, and Craig Alsup discussed the urgent need for campground owners to embrace artificial intelligence and smart technologies. The panel highlighted how economic pressures and evolving consumer expectations are making digital innovation and operational efficiency essential for long-term survival in the outdoor hospitality market.

May 27, 2026

MC Fireside Chats – May 27th, 2026

In the May 27, 2026 episode of MC Fireside Chats, Brian Searl, Cara Csizmadia, and Amber Simpson discussed the urgent need for campgrounds to adopt AI and adapt to changing Google search behaviors despite valid environmental reservations. The panel also emphasized that leaning on hyper-local marketing strategies and trusted industry partners is essential for operators to successfully navigate current economic headwinds and lower transient occupancy rates.

April 22, 2026

MC Fireside Chats – April 22nd, 2026

In the recent episode of MC Fireside Chats, Brian Searl and his guests discuss how AI serves as an invisible intelligence layer to improve park efficiency and guest personalization. They conclude that the technology’s true value lies in automating the back office so that staff can focus entirely on providing an authentic human experience in nature.

March 25, 2026

MC Fireside Chats – March 25th, 2026

The episode featured Brian Searl, Peter Pilarski, and Mike Lee discussing how AI and shifting search behaviors are transforming discovery and marketing for campground owners and tourism operators, with Peter advocating for “digital authority” through structured website content, schema markup, and entity consistency, while Mike shared how restructuring data on his Campsite Tonight app’s pages tripled his search impressions. All three agreed that small business owners should start with practical steps like optimizing their Google Business Profile and answering real traveler questions on their websites, focusing on one priority at a time rather than trying to tackle everything at once.

February 25, 2026

MC Fireside Chats – February 25th, 2026

Host Brian Searl led a discussion on the rapid evolution of AI agents and “dark factory” patterns with experts Matt Whitermore, Kurtis Wilkins, Cara Csizmadia, and Patrick Mullen. The panel explored how these technologies are revolutionizing campground operations and digital marketing, emphasizing that even non-technical operators can now leverage high-speed AI tools to build custom software and optimize guest acquisition strategies.

January 28, 2026

MC Fireside Chats – January 28th, 2026

In a session focused on the future of outdoor hospitality, host Brian Searl and industry experts discussed how AI and automation are being used to streamline operations and enhance the guest experience. The panel emphasized that while technology handles backend efficiency and data-driven tasks, the primary goal remains freeing up staff to provide a more personalized, human touch for campers.

November 26, 2025

MC Fireside Chats – November 26th, 2025

The November 26th episode of MC Fireside Chats featured an in-depth discussion on the accelerating pace of AI, sparked by the new Gemini 3.0 model and the US government’s “Genesis Mission,” with host Brian Searl and guests Kurtis Wilkins, Matt Whitermore, Cara Csizmadia, and special guest Lizzy Bustamante. The panel explored how AI is transforming business operations and slowing job growth, stressing that the outdoor hospitality industry must leverage these tools to enhance the crucial, human-centric guest experience rather than fearing the technological shift.

Recurring Guests

Mychele Bisson

Bison Peak Ventures

Cara Csizmadia

Canadian Camping & RV Association

Matt Whittemore

Climb Capital

Ravi Parikh

RoverPass

Sarah Stahl

Market Movers

Week 5 - Multi-Sector Show

On the rare occasions when a month has a fifth Wednesday, we present a special multi-sector episode. This collaborative platform brings together a diverse panel of guests from the glamping, campground, RV, outdoor recreation, and activities industries. The rich discussion fosters a multifaceted understanding, offering varied perspectives and insights from across these sectors.