Episodes

Week 1 - Industry Trends & Insights

Each first Wednesday of the month, we dive into the latest trends, market analysis, and predictions in the outdoor hospitality industry. Join industry analysts, market researchers, and outdoor hospitality industry leaders as they unpack topics like market growth, demographic changes, and guest preferences.

October 7, 2026

MC Fireside Chats – October 7th, 2026

During the October 7, 2026, episode of MC Fireside Chats, industry leaders emphasized that to attract an evolving, experiential demographic, campground operators must hyper-focus on specific niches, adapt to the rise of smaller, rugged RVs, and forge strong cross-sector collaborations.
September 2, 2026

MC Fireside Chats – September 2nd, 2026

During the September 2, 2026, episode of MC Fireside Chats, outdoor hospitality experts explored the rapid evolution of AI-integrated property management systems and evolving consumer behaviors, emphasizing a market shift toward simpler recreational vehicles and the importance of targeting guests by specific life stages rather than broad generational labels.
August 5, 2026

MC Fireside Chats – August 5th, 2026

In the August 5th episode of MC Fireside Chats, a diverse panel of outdoor hospitality leaders discussed how current economic headwinds are driving a shift from transient RV travel to long-term stays and unique glamping experiences, emphasizing that operators must leverage creative marketing and exceptional, personalized hospitality to thrive in a rapidly changing market.
July 1, 2026

MC Fireside Chats – July 1st, 2026

In the July 1, 2026, episode of MC Fireside Chats, industry experts discussed how macroeconomic factors and shifting generational preferences are pushing the outdoor hospitality sector to prioritize transparent marketing, proactive AI reputation management, and the creation of highly customized, premium “boutique” RV sites.
June 3, 2026

MC Fireside Chats – June 3rd, 2026

In the June 3, 2026 episode of MC Fireside Chats, our panel of industry experts contrasted the current slowdown in traditional RV sales with the rapid, institutional growth of the glamping sector. The discussion also highlighted how American developers can learn from cost-effective European campsite models and stressed the urgent need to prepare campground electrical grids for the incoming wave of all-electric RVs.
May 6, 2026

MC Fireside Chats – May 6th, 2026

In this episode, guest host Scott Bahr and a panel of industry leaders discussed how rising fuel costs and economic pressures are causing campers to favor shorter, more localized trips and “onboarding” through more accessible accommodations. The group emphasized that the industry’s long-term success depends on a shared responsibility to simplify the guest experience and provide flexible, affordable vacation options for a new generation of casual participants.
April 1, 2026

MC Fireside Chats – April 1st, 2026

The April 1st, 2026, episode of MC Fireside Chats featured industry experts Phil Ingrassia, Scott Bahr, and Simon Neal discussing how steady consumer sentiment and the therapeutic nature of the outdoors are sustaining the industry despite rising gas prices and geopolitical tensions. The panel explored the resilience of RVers and the potential for American campgrounds to adopt European-style “all-inclusive” resort models to attract a more diverse range of guests.
March 4, 2026

MC Fireside Chats – March 4th, 2026

Industry experts on MC Fireside Chats analyzed 2026 data trends, highlighting a shift toward shorter booking windows and the untapped potential of dynamic pricing to stabilize revenue despite “mild” transient growth. The panel emphasized that maintaining operational excellence and clear digital communication is essential for navigating current economic fluctuations and ensuring long-term resilience in the outdoor hospitality sector
February 4, 2026

MC Fireside Chats – February 4th, 2026

In the recent episode of MC Fireside Chats aired on February 4th, 2026, host Brian Searl and a panel of experts analyzed the shifting landscape of outdoor hospitality, noting a positive uptick in early-season booking pace and a stronger consumer sentiment compared to previous years. The discussion centered on a comprehensive new report regarding Gen Z, identifying them as a risk-averse, “experience-chasing” demographic that requires highly authentic digital storytelling and multi-channel marketing to engage effectively.

Recurring Guests

Scott Bahr

Scott Bahr

Cairn Consulting Group
Simon Neal

Simon Neal

CampMap
Miguel Huerta

Miguel Huerta

Mexican Glamping Association
Rafael Correa

Rafael Correa

Blue Water Development
Eleonore Hamm

Eleonore Hamm

RVDA Canada
Phil Ingrassia

Phil Ingrassia

RVDA
Michael Moore

Michael Moore

Texas Association of Campground Owners (TACO)

Week 2 - Building Park Value

The second Wednesday of the month focuses on how to build and evaluate park equity physically, operationally, and financially. With insights from designers, operational experts, active park owners, and valuation specialists, this episode covers physical master planning, strategic amenity investments, revenue generation, market valuation, and how to maximize the price your property commands when it’s time to sell.

September 9, 2026

MC Fireside Chats – September 9th, 2026

During the September 9, 2026, episode of MC Fireside Chats, industry leaders and the owners of Prairie Junction RV Resort highlighted how shifting the focus from basic accommodations to hyper-curated, themed guest experiences—supported by low-cost experiential amenities, modernized technology, and a deeply empowered staff—can drive massive guest loyalty and operational success.
August 12, 2026

MC Fireside Chats – August 12th, 2026

In the August 12, 2026, episode of MC Fireside Chats, industry leaders emphasized that as the outdoor hospitality market faces softening transient RV demand and rising financial pressures, operators must strategically adapt their accommodation mixes and relentlessly prioritize genuine guest connections to maintain profitability.
July 8, 2026

MC Fireside Chats – July 8th, 2026

In the July 8, 2026, episode of MC Fireside Chats, industry experts explored strategies for thriving in the evolving outdoor hospitality market, emphasizing the success of targeting underserved niches, the practical necessity of grid-tied infrastructure over off-grid setups, and the profitability of pivoting to high-value, curated group retreats.
June 10, 2026

MC Fireside Chats – June 10th, 2026

The June 10th, 2026 episode of MC Fireside Chats highlights how outdoor hospitality operators can actively drive occupancy by leveraging targeted social media content, hyper-specific buyer personas, and AI-discoverable local features. The panel also addresses tightening macroeconomic trends, concluding that operators must double down on proactive marketing to capture travelers shifting from costly flights to road trips.
May 13, 2026

MC Fireside Chats – May 13th, 2026

Hosted by Brian Searl, this episode of MC Fireside Chats featured Jeremy Johnson and Zach Stoltenberg discussing the complexities of dynamic pricing and the industry’s shift toward non-RV accommodations. Meanwhile, special guests Travis Chambers and Joy de Vos highlighted the growing demand for experiential travel by sharing their unique, immersive projects—ranging from cinematic, off-grid micro-resorts to educational, working dairy farms.
April 8, 2026

MC Fireside Chats – April 8th, 2026

The April 8th, 2026, episode of MC Fireside Chats featured industry leaders discussing the critical balance between implementing highly intuitive automated tech and preserving the authentic outdoor experience. The panel highlighted actionable strategies for maximizing revenue and tax benefits through premium cabin investments, while navigating upcoming challenges in Class A fire regulations, site-specific architectural design, and ADA accessibility.
March 11, 2026

MC Fireside Chats – March 11th, 2026

Host Brian Searl led an industry-focused discussion with experts Jayne Cohen, Casey Cochran, Jeremy Johnson, Shawn Verbrugghe, and Serg Mashkov to explore how economic shifts, luxury accommodation trends, and unique experiential programming are redefining the future of outdoor hospitality.
February 12, 2026

MC Fireside Chats – February 12th, 2026

In this episode of MC Fireside Chats, Joe Duemig hosts John McMahon of Camp Door County, who shares how his new resort uses “intentional” guest experiences like mushroom foraging, stargazing, and mountain bike trails to build a unique brand identity. The panel, including Casey Cochran and Zach Stoltenberg, discusses how these curated activities and strategic local partnerships drive transient demand and guest loyalty without relying solely on traditional amenities or aggressive price discounting.
January 14, 2026

MC Fireside Chats – January 14th, 2026

The first Guest Experience episode of MC Fireside Chats in 2026 brought together U.S. and UK industry leaders to examine land use economics, guest segmentation, and how differing markets approach revenue, design, and experience. The panel agreed that future growth depends less on uniform luxury builds and more on aligning amenities, add-on revenue, and immersive, nature-driven experiences with clearly defined guest expectations, supported by smarter use of data.

Recurring Guests

Tom Mason, IVEE Group

Tom Mason

IVEE Group
Zach Stoltenberg, Clockwork

Zach Stoltenberg

Clockwork

Landan Dory

North Star Brokerage & Advisory

Jayne Cohen, Campground Consulting Group

Jayne Cohen

Campground Consulting Group

Scott Foos, Horizon Outdoor Hospitality

Scott Foos

Horizon Outdoor Hospitality
Jeremy Johnson, Kona Hills Campground

Jeremy Johnson

Kona Hills Campground
Kaleigh Day, Surf Junction Campground

Kaleigh Day

Surf Junction Campground

Week 3 - Business Operations and Management

On the third Wednesday, we tackle the operational side of running a successful campground. This episode features operations consultants and experts discussing strategies for staff management, technology integration, and maintaining profitability while navigating challenges.

Promotional graphic for "MC Fireside Chats" on May 15th, 2024, with guest host Scott Knepp, featuring Greg Emmert, Jon Adams, and Steven Kramer. Logos for Modern Campground and Insider Perks are included. Don't miss out on this insightful discussion relevant to top SEO keywords!
May 15, 2024

MC Fireside Chats – May 15th, 2024

In the recent episode of MC Fireside Chats, guest host Scott Knepp fills in for regular host Brian Searl. Scott is joined by esteemed colleagues in the RV and outdoor hospitality industry: Greg Emmert, Senior Strategist at Camp Strategy; Jon Adams, owner of Sandusky Milan RV Park; and Steven Kramer, founder of Campground Support. Scott kicks off the episode by thanking Brian Searl for taking a well-deserved vacation and sets the tone for a fun and informative discussion with the guests. Greg Emmert opens the conversation, jokingly acknowledging Scott as a smarter and better-looking version of Brian. Greg expresses excitement about the upcoming discussion with Jon Adams and Steven Kramer. Scott introduces Jon Adams, owner of Sandusky Milan RV Park, and Steven Kramer, who manages a campground and founded Campground Support, a company providing remote support for campgrounds. Both guests share their backgrounds and express enthusiasm for the conversation. Scott initiates a discussion on mobile applications that have proven beneficial in campground management. Greg shares his experience with the OnX app, which he uses for hunting and identifying property boundaries, and the Merlin Bird ID app, which uses AI to identify bird songs. Steven introduces ClickUp, a productivity app he uses to manage tasks and schedules efficiently. Jon emphasizes the importance of clean restrooms in attracting and retaining guests at his park. He shares how investing in clean and well-maintained facilities has been a key factor in the success of Sandusky Milan RV Park. Greg and Steven echo this sentiment, highlighting that clean restrooms are crucial in the hospitality industry. Scott asks Jon about managing and prioritizing various projects at his park. Jon explains how he addresses existing infrastructure issues first and plans projects during the off-season to avoid disruptions. He shares his approach to budgeting and making improvements that enhance guest satisfaction. The conversation shifts to common challenges in campground management, particularly staffing and managing guest expectations. Steven discusses how Campground Support helps address these challenges by providing remote support for phone calls and reservations, allowing campground staff to focus on on-site tasks. Greg introduces the concept of revenue management and dynamic pricing, emphasizing the importance of adjusting rates based on demand and occupancy levels. Jon and Steven share their experiences with dynamic pricing and how it has helped increase revenue and optimize occupancy at their respective parks. As Memorial Day approaches, the guests discuss their preparations for the peak season. Jon talks about organizing events like food trucks, cornhole, and karaoke to enhance the guest experience. Steven mentions the importance of having adequate staffing and addressing any technical challenges to ensure a smooth operation during the busy season. The episode concludes with each guest sharing what they are excited about in the near future. Scott looks forward to a family cruise and celebrating a 10/10/10 Good Sam rating for a property in Alabama. Greg is eager to go birdwatching, taking advantage of the peak migration season. Steven and his wife are excited about their upcoming vacation, while Jon is preparing to celebrate his 10th wedding anniversary. Scott wraps up the episode by thanking the guests for their insights and contributions. He invites listeners to stay tuned for more episodes of MC Fireside Chats, promising more valuable discussions on outdoor hospitality and campground management. The episode ends with a reminder to email show suggestions and to visit Modern Campground for the latest industry news.
Promotional graphic for "MC Fireside Chats" featuring a campfire logo flanked by green sound waves, listing guest speakers for the week on a torn paper design.
April 17, 2024

MC Fireside Chats – April 17th, 2024

In the latest episode of MC Fireside Chats, hosted by Brian Searl, a dynamic conversation unfolded featuring insights from leaders in the outdoor hospitality industry. The session began with Brian introducing the context for the discussion, emphasizing the series’ dedication to exploring real-world experiences and strategies from campground owners and industry experts. Richard Chandler, a seasoned campground owner, shared his unique approach to business, focusing on community engagement over immediate profit. He elaborated on hosting a significant annual music festival that, while not particularly profitable, greatly enhanced community ties and visibility for his campground. Richard’s strategy revolves around providing value and enrichment to the campground experience, which he believes will pay off in the long run in terms of loyalty and reputation. Craig Alsup contributed to the conversation by discussing the transformations he has implemented at his campground. Having purchased a previously failing campground, Craig turned the business around through strategic improvements and active marketing. His efforts have resulted in increased occupancy and revenue, highlighting the potential for success with the right strategies and execution. Bobby Sorden introduced the platform Supplier Spot, designed to connect campground owners with suppliers and facilitate resource trading. This platform serves as a critical tool for improving operational efficiencies and fostering industry connections, demonstrating a significant leap towards modernizing campground operations. Candace McNamara from Staylist provided an overview of the technological advancements available to campground owners. She discussed how their platform could help streamline operations, from reservations to point-of-sale systems, and emphasized the importance of adopting technology to enhance guest experiences and operational efficiency. Greg Emmert, co-founder at Camp Strategy, offered consultancy insights, focusing on the potential for campgrounds to increase revenue by leveraging underutilized assets. Greg’s advice centered on custom solutions that address the specific needs and potential of each campground, advocating for a tailored approach to business improvements. Throughout the discussion, the speakers shared personal anecdotes and strategies, enriching the conversation with practical advice and real-life examples. The importance of community-focused activities was a recurring theme, with Richard detailing his approach to hosting events that, while not immediately profitable, build long-term value for guests and the broader community. Marketing strategies were also a focal point, with Craig discussing how targeted advertising and community engagement helped fill his sites. Bobby’s platform, Supplier Spot, was highlighted as a valuable resource for finding and utilizing suppliers effectively, illustrating the benefits of networked solutions in the industry. Technology’s role in modernizing campground operations was emphasized by Candace, who pointed out the various ways campground owners can integrate systems to enhance efficiency and guest satisfaction. Greg supported this by detailing how consulting can help identify profitable improvements that align with a campground’s unique characteristics and market position. The episode wrapped up with a broader discussion on the financial aspects of running a campground, with Richard candidly sharing his financial strategies and future goals. The conversation also touched on innovative ideas like selling back solar energy, showcasing the diverse and evolving nature of campground management challenges and solutions.
Podcast episode graphic for "MC Fireside Chats" featuring guest names for the March 20th, 2024 show against a backdrop with a campfire motif and sound wave graphics.
March 20, 2024

MC Fireside Chats – March 20th, 2024

In a recent episode of MC Fireside Chats, hosted by Brian Searl, a diverse panel of outdoor hospitality experts gathered to discuss the evolving landscape of campground and RV park development. The episode featured insights from Candice McNamara, Nate Thompson, Greg Emmert, Tyler Watts, Ed Bridgman, Moriah Abbott, Joe Duemig, and Scott Knepp, each bringing a unique perspective to the table. Candice McNamara, highlighting the importance of choosing the right reservation software, emphasized the multifaceted nature of the industry. Whether through building, buying, or affiliating with brands like Jellystone or KOA, McNamara pointed out the necessity of innovation and the role of technology in connecting with guests. She advocated for waitlisting and proactive communication as tools for building anticipation and engagement even before a park opens. Nate Thompson shared his experience with KOA, focusing on the value of data in making informed decisions about park expansion and development. He discussed the recent acquisition of a Gettysburg PA KOA, illustrating the importance of understanding a property’s potential for expansion and the need for thorough due diligence to uncover any potential issues that could impact development plans. Greg Emmert spoke to the philosophical aspects of campground development, stressing the importance of having a clear vision and story for a park. He argued that every aspect of a campground, from its layout to its operations, should reflect this vision to create a cohesive and compelling guest experience. Tyler Watts, sharing his journey of developing Broad River Campground from scratch, highlighted the learning curves and the importance of adaptability. He discussed the challenges of working with septic systems and the benefits of engaging with the local community and industry peers to learn from their experiences. Ed Bridgman, an expert in RV destination types, emphasized the importance of building the right type of facility for the local market. He cautioned against turning an existing property into something it’s not and underscored the value of understanding the local market to ensure the success of a development project. Moriah Abbott, representing Binghamton Jellystone Park, shared her approach to creating “wow moments” and memories for families. She discussed the park’s focus on catering to the needs of young families and the ongoing expansion efforts to accommodate larger RVs and provide more amenities. Joe Duemig introduced the concept of using mobile apps, like App My Community, for guest engagement and feedback. He highlighted the potential of technology to enhance the guest experience and the importance of gathering data directly from guests to inform development decisions. Scott Knepp discussed the challenges and opportunities of managing properties with varying needs and histories. He emphasized the importance of aligning the physical development of a park with its operational vision and the guest experience it aims to provide. Throughout the discussion, the panelists shared a common theme: the importance of understanding the market, engaging with guests, and leveraging data and technology to inform development decisions. They highlighted the collaborative nature of the outdoor hospitality industry and the value of sharing experiences and learning from one another. The episode of MC Fireside Chats provided a comprehensive overview of the complexities involved in developing and operating campgrounds and RV parks. Through the insights of the panelists, listeners gained a deeper understanding of the strategic considerations necessary to succeed in the outdoor hospitality industry.
This week, on February 21st, 2024, we were joined by MC Fireside Chats.
February 21, 2024

MC Fireside Chats – February 21st, 2024

In the latest episode of MC Fireside Chats, hosted by Brian Searl, the conversation delved into the evolving dynamics of the outdoor hospitality industry, featuring insights from a panel of seasoned experts. The episode brought together Candice McNamara from Staylist, Whitney Scott from Kampgrounds of America (KOA), Joe Duemig from App My Community, and Troy Haney, who shared the poignant story behind Kacie’s Campground. Each guest brought a unique perspective to the table, discussing the integration of technology in campgrounds, the importance of adapting to seasonal changes, and the personal motivations behind campground operations. Brian Searl, the founder and CEO of Insider Perks, facilitated the discussion, focusing on how campgrounds can succeed by embracing innovation and understanding the needs of their guests. The episode highlighted the significance of campground owners focusing on creating memorable experiences for their guests, leveraging technology to enhance operational efficiency, and the growing trend of winter camping. Whitney Scott, shared her insights on the increasing interest in winter camping and how campgrounds can market their availability during the colder months. She emphasized the need for campgrounds to adapt their amenities for winter campers and discussed the trend of campers booking their spots earlier to secure their preferred camping holidays. Whitney also touched upon the importance of understanding consumer behavior and adapting marketing strategies to meet the evolving demands of campers. Candice McNamara spoke about the generational handoff of campground properties to millennials and the adoption of new technologies in campground management. She highlighted the use of intuitive software for operations and reservations, pointing out the trend towards creating memorable experiences for campers. Candice also discussed the importance of campgrounds adapting to new technologies and big conversations around marketing and automation. Joe Duemig discussed the role of mobile apps in enhancing guest engagement and communication within campgrounds. He highlighted the shift towards automation and the desire for a seamless camping experience, emphasizing the importance of technology in meeting the expectations of modern campers. Troy Haney shared a personal and touching story behind the creation of Kacie’s Campground, emphasizing the importance of creating a space that honors memories while providing a unique camping experience. He discussed the challenges and rewards of developing a campground from a previously industrial site, highlighting the transformation process and the vision behind Kacie’s Campground. The panel also explored the concept of resort-like campgrounds, discussing how technology, such as RFID bands and online ordering systems, can elevate the camping experience to resemble that of a resort. The conversation underscored the importance of setting and exceeding guest expectations to achieve high satisfaction ratings. The discussion touched upon the impact of weather on booking trends, the importance of flexible cancellation policies, and the potential for campgrounds to offer storage options during the off-season to generate additional revenue. The experts agreed on the need for campgrounds to continuously innovate and adapt to changing consumer expectations. Brian and the guests also delved into the significance of leveraging data and insights to make informed decisions about campground operations and marketing strategies. They discussed the balance between attracting new guests and retaining loyal customers, emphasizing the importance of understanding and catering to the diverse needs of campers. The conversation highlighted the collaborative nature of the outdoor hospitality industry, with each expert sharing their experiences and lessons learned. The panelists underscored the value of sharing knowledge and best practices to drive the industry forward. The episode of MC Fireside Chats offered a comprehensive overview of the challenges and opportunities facing the outdoor hospitality industry. Through the insights of Candice McNamara, Whitney Scott, Joe Duemig, and Troy Haney, listeners gained a deeper understanding of the importance of innovation, guest experience, and the personal stories that shape the world of camping and outdoor hospitality.
On January 17th, 2024, during this week's MC Fireside Chats, we were joined by Greece concert pass.
January 17, 2024

MC Fireside Chats – January 17th, 2024

In a recent episode of MC Fireside Chats, a diverse panel of outdoor hospitality experts gathered to share their insights and experiences in the industry. The episode, hosted by Brian Searl, founder and CEO of Insider Perks, featured Kaylee Pace, co-owner of Big Tex Campgrounds; Marcia Galvin, President of the Northeast Campground Association’s Board of Directors and part of Normandy Farms Campground; and Greg Emmert, Senior Consultant at Camp Strategy. The discussion offered a rich exploration of various aspects of campground management and the evolving trends in the outdoor hospitality sector. Brian Searl opened the episode by introducing the show and its focus on conversations with industry leaders. He set the stage for an engaging discussion, highlighting the importance of such dialogues in understanding and navigating the complexities of the outdoor hospitality industry. His introduction underscored the show’s commitment to providing valuable insights for business success in this sector. Kaylee Pace shared her unique journey in establishing Big Tex Campgrounds with her husband. Her narrative was a testament to the challenges and rewards of building a campground from the ground up. Kaylee’s personal experience of living in an RV while attending college and raising her daughter provided a relatable and inspiring perspective. She emphasized the importance of understanding the needs and experiences of campground guests, drawing from her own experiences in RV living. Marcia Galvin brought a wealth of experience to the discussion, sharing the history and evolution of Normandy Farms Campground. Her insights into maintaining a successful, long-standing family campground were particularly enlightening. Marcia discussed the significance of cleanliness, guest service, and the critical role of family involvement in the business. Her perspective highlighted the importance of tradition and innovation in sustaining a successful campground. Greg Emmert’s contribution centered around the challenges and considerations in running and transitioning campgrounds, especially from a generational perspective. His experience as part of a generational campground provided a unique viewpoint on the complexities involved in such transitions. Greg’s emphasis on the importance of early planning for campground succession and understanding the nuances of generational changes offered valuable advice for campground owners. The conversation then shifted to the changing demographics at campgrounds, a topic introduced by Kaylee Pace. She observed an increase in guests seeking affordable housing options and long-term stays, reflecting a broader trend in the industry. This shift towards more long-term and diverse demographics presents both challenges and opportunities for campground owners, as they adapt to meet these changing needs. Marcia Galvin responded to Kaylee’s observations by discussing the work done on understanding generational differences within her staff at Normandy Farms. She highlighted the importance of training and involving staff in understanding these generational shifts. Marcia’s approach to managing a diverse workforce and catering to a changing customer base provided practical insights into effective campground management. Greg Emmert then discussed the importance of creating unique experiences at campgrounds. He advised owners to identify their unique “flavor” and develop experiences that resonate with their target audience. Greg’s emphasis on conservation and nature-based activities, which he successfully implemented at his own campground, underscored the growing trend towards simpler, nature-focused camping experiences. The panel also explored the importance of adapting to changing customer preferences, focusing on experiences over material amenities. There was a consensus on the growing trend towards simpler, nature-focused camping experiences, with less emphasis on costly amenities. The discussion highlighted the significance of understanding and catering to different generational needs and preferences in the campground industry. Kaylee Pace shared a poignant reflection on her past experiences and how they shaped her approach to campground management. Her story of adapting to RV living as a necessity due to economic constraints, and then turning that experience into a successful business venture, was both inspiring and instructive. It highlighted the resilience and adaptability required in the outdoor hospitality industry. Marcia Galvin spoke about the upcoming NCA conference, detailing the educational sessions and speakers planned. She emphasized the value of continuous learning and adapting to industry changes. Marcia’s discussion about the conference underscored the importance of industry events in fostering knowledge sharing and professional development. Greg Emmert discussed his plans to attend various industry conferences and the value of networking and learning from peers. He highlighted the importance of building a sense of community among campground owners and sharing resources and experiences. Greg’s perspective on the value of industry conferences in professional growth and community building was a key takeaway from the discussion. The episode concluded with a sense of appreciation for the diverse experiences and knowledge shared, emphasizing the dynamic and collaborative nature of the outdoor hospitality industry. The panelists’ insights provided a comprehensive view of different aspects of campground management and ownership, offering valuable lessons for those in the industry. The discussion was a testament to the importance of community, adaptability, and customer understanding in the success of outdoor hospitality businesses.
MC Fireside Chats welcomed guest Steve Roberts for an engaging session this week.
December 20, 2023

MC Fireside Chats – December 20th, 2023

In the special episode of MC Fireside Chats, hosted by Brian Searl, a panel of outdoor hospitality experts gathered to discuss their experiences and future plans. The panel included Ali and Eric Rasmussen from Spacious Skies Campgrounds, Joann Delvescio from the New Jersey Campground Owners And Outdoor Lodging Association, Joshua Turner from Blackstrap Glamping Resort, Steve Rappleyea from Drivehome RV, and Greg Emmert, Co-founder and Senior Consultant at Camp Strategy. Ali and Eric Rasmussen shared insights into their journey with Spacious Skies Campgrounds. They emphasized their focus on operations and enhancing the guest experience across their campgrounds. The Rasmussens discussed the importance of brand development and market presence. A significant new hire, a Director of Operations, was highlighted as a key step in their strategic growth. They also reflected on the sacrifices made in their personal lives for the business and expressed a desire to balance family time more effectively in the coming year. Joann Delvescio provided an overview of the camping industry in New Jersey. She highlighted the strong demand for seasonal sites and the impact of weather on camping trends. Delvescio mentioned their active participation in consumer shows and the importance of these events in driving interest and reservations for New Jersey campgrounds. She also touched upon the regulatory challenges in New Jersey and the efforts to support campground owners in navigating these challenges. Joshua Turner from Blackstrap Glamping Resort discussed his experience building the resort and his plans for the upcoming year. He emphasized the learning curve involved in transitioning from construction to operation. Turner expressed his ambition to create unique guest packages and experiences, aiming to position Blackstrap as a top destination in Canada. He also mentioned managing the growth of his other business ventures, including a tiki bar and a clothing line. Steve Rappleyea shared his journey with Drivehome RV, focusing on the challenges and opportunities of managing a rapidly growing RV rental business. He discussed the importance of setting customer expectations, especially for first-time RV users. Rappleyea also shared his goal of retiring from his day job to focus full-time on RV rentals, highlighting the potential of the rental market in the context of changing RV sales trends. Greg Emmert spoke about his transition from working with smaller clients to forming Camp Strategy with Jeff Hoffman. He emphasized their focus on providing consulting services to individual owners or smaller groups of parks, steering clear of large-scale management. Emmert also shared his personal and professional resolutions for the coming year, including promoting the importance of conservation in campgrounds. Each guest shared their New Year’s resolutions, reflecting a mix of personal and professional goals. These resolutions ranged from improving health and work-life balance to specific business objectives like expanding services, enhancing operational efficiency, and achieving recognition in the industry. The episode highlighted the diverse challenges and opportunities within the outdoor hospitality industry. The panelists’ experiences underscored the importance of adapting to market demands, focusing on guest experiences, and the need for continuous learning and improvement. The discussion also touched upon the importance of data in understanding industry trends and making informed decisions. Brian Searl shared plans to explore new methods of data collection and analysis to provide deeper insights into campground operations and market dynamics. Overall, the episode of MC Fireside Chats offered valuable perspectives from various corners of the outdoor hospitality industry. The panelists’ stories and plans for 2024 provided a glimpse into the ongoing evolution of the camping and RV industry, highlighting the need for innovation, adaptability, and a focus on quality guest experiences.
MC Fireside Chats on November 15th, 2023 were joined by.
November 15, 2023

MC Fireside Chats – November 15th, 2023

On November 15th, the MC Fireside Chats episode was streamed live from the KOA Convention & Expo in Las Vegas. Host Brian Searl was joined by a notable lineup from Kampgrounds of America, Inc. (KOA), including Toby O’Rourke, President & CEO; Kimberly Wootton, Vice President of Commercial Strategy; and Cole Reinhardt, Executive Director of Digital Strategy & Transformation. The panel also welcomed Marc Peterson, Owner of Paris Landing/Kentucky Lake KOA Holiday, and Nate Thompson, Partner at KCN Campgrounds. This gathering brought together a diverse group of professionals from the outdoor hospitality industry. Toby O’Rourke highlighted the convention’s high attendance and the exciting activities planned, including a Beatles-themed Cirque du Soleil show. She emphasized KOA’s focus on providing tools and support for campground businesses and attracting new campers. A significant announcement was the achievement of a 70 Net Promoter Score (NPS), indicating high customer satisfaction and loyalty. Kimberly Wootteon discussed KOA’s hands-on approach with franchisees, emphasizing the importance of relationships and understanding individual franchisee goals. She highlighted the focus on local marketing, revenue management, business development, and retail to drive camper nights and revenue growth. Cole Reinhardt spoke about KOA’s commitment to technology and innovation, mentioning his role in keeping the company at the forefront of technological advancements. He stressed the importance of research and staying updated with emerging technologies. Franchise owners Angie and David Bower from Fancy Gap KOA shared their enthusiasm for the convention and the support they receive from KOA. They appreciated the focus on relationships and the practical tools provided by KOA, like new uniforms for maintenance staff, which help them care for their team like family. Cam Bowen and Nate Thompson discussed the value of the KOA franchise network, emphasizing the importance of innovation and the support they receive from KOA corporate. They highlighted the significance of relationships and the exchange of ideas at the convention. Marc Peterson from Paris Landing, Kentucky Lake KOA, expressed his passion for the KOA brand and the value of being part of the franchise. He shared his positive experiences with KOA’s franchise advisory committee and the benefits of being involved in the KOA community. Toby O’Rourke closed the discussion by emphasizing KOA’s commitment to innovation and connection within the franchise network. She looked forward to the Idea Exchange event, where new ideas are shared to drive action at campgrounds. Her goal was to ensure every franchisee felt supported and connected to the brand. Overall, the episode was a comprehensive overview of the various facets of KOA’s operations and strategy. From high-level corporate strategies to individual campground operations, the discussion illuminated the diverse components that make up the successful KOA ecosystem. Each guest brought their unique experiences and insights, painting a holistic picture of the outdoor hospitality industry as seen through the lens of KOA.
This week we were joined by MC Fireside Chats on October 18th, 2023.
October 18, 2023

MC Fireside Chats – October 18th, 2023

In the recent episode of MC Fireside Chats, host Brian Searl of Insider Perks initiated a rich discussion focusing on Campground Hunters, marking the third episode dedicated to this theme. He welcomed distinguished guests: Candice from Staylist, Scott Knepp from IVEE Management Group, Gwynn from Care Camps, and Erin Thiem from In Town Campground and Erin Thiem from Inn Town Campground Gwynn shed light on the noble cause of Care Camps, elucidating its mission to support children with cancer. As Care Camps prepares to celebrate its 40th anniversary, she acknowledged the continuous support it has garnered from the campground and RV industry. Meanwhile, Erin Thiem narrated her unique journey of establishing Inn Town Campground in Northern California. She accentuated the essence of effective storytelling and branding in crafting an inviting ambiance for customers. Her efforts haven’t gone unnoticed, as her campground recently clinched the title of “USA Today 10 Best RV Park Campground.” Mark and Melanie took the audience through the transformative journey of Willow Lake Campground in Ontario. Their narrative emphasised fostering community relationships and continuously rejuvenating the campground’s image in alignment with guest feedback. On the other side of the spectrum, Scott Neff from IVEE Management Group shared his managerial perspective, underscoring the significance of optimising guest experience and ensuring a robust return on investment. The conversation was interwoven with themes of leveraging data for strategic decisions, understanding operational challenges, and the pivotal role of community building in campgrounds. A special segment was dedicated to Care Camps, highlighting its origin as a grassroots effort by KOA campground owners. Today, Care Camps stands tall, financing over 120 camps with diverse programs, significantly impacting thousands of children and families. In a heartwarming video segment, individuals named Ian, Ben, and Abby recounted their personal cancer battles and the solace they found in attending the camps. They termed their experiences as “happiness medicine,” emphasizing the camps’ role in providing a haven where children feel accepted and cherished, coining the term “camp magic” to describe this unique aura. The post-video dialogue was emotionally charged. Brian and Scott, deeply moved, reinforced the importance of Care Camps. Gwynn expressed gratitude for showcasing the video, underlining the mission and profound impact of Care Camps. Candice resonated with the cause, suggesting technological integrations to facilitate donations. Brian and Gwynn then delved into enhancing guest experiences in tandem with supporting Care Camps, emphasizing the role of awareness in their mission. Brian spotlighted the fundraising milestones achieved at the KOA auction for Care Camps. He also expressed his intent to utilize any unsold inventory on Modern Campground to promote Care Camps. Gwynn acknowledged the trials faced by Care Camps in recent times but remained steadfast in her commitment to the cause. Erin, Mark, and Melanie directed listeners to their respective campground websites. Gwynn’s final note was an invitation to engage with Care Camps on social media and to stay updated through their monthly newsletters. The episode culminated in a wave of gratitude and positive sentiments.
On September 20th, 2023, MC Fireside Chats welcomed Jennifer Scott as our guest for this week's rescue conversation.
September 20, 2023

MC Fireside Chats – September 20th, 2023

In a recent episode of MC Fireside Chats, hosted by Brian Searle of Insider Perks, industry luminaries convened to dive into the rapidly shifting camping trends. Among the standout contributors was Amy Bashor, who introduced “Standing Pines,” an upscale RV resort destined to become a hallmark destination in Hartsville, South Carolina by 2024. Her ambitious project, with its promise of a luxury camping experience, indicates the direction in which the industry might be heading. Joe Duemig discussed the features of “App My Community”, shedding light on the benefits of specialized campground apps. Whitney Scott of KOA shared compelling data that reflected emerging camping behaviors, highlighting a KOA report showing 73% camper activity during Labor Day and an increasing preference for winter camping. Scott Janney then presented “Magazine Jukebox,” a cutting-edge digital entertainment platform tailor-made for commercial venues, blending video games, magazines, and trivia, all effortlessly accessible via a QR code scan. Candice McNamara showcased “Staylist”, a property management software that guarantees seamless integration across diverse platforms. She further enhanced her contribution by sharing personal anecdotes from her RV adventures during her tenure at Amazon. A salient part of the dialogue centered on the KOA report, which underscored the impacts of unpredictable weather events like wildfires and hurricanes on traditional camping bookings. The trend indicates campers’ growing tendency towards last-minute bookings in light of the unpredictable climate shifts. Brian shared his personal brushes with wildfires in Lake Shuswap, BC, underscoring the importance of adaptability in booking frameworks. Candace, with her insights, proposed potential software solutions for such climate-driven challenges, emphasizing options like weather-specific insurance and the need for clear, flexible cancellation policies. Recognizing opportunities amidst adversity, it was highlighted how campgrounds can serve communities post-disasters, such as by accommodating emergency workers. With occurrences like California wildfires, previously seen as localized issues, now emerging as more widespread concerns, campgrounds are increasingly devising expansive emergency response strategies. Scott Janney further elucidated the relevance of “Magazine Jukebox” in campgrounds. Catering to diverse age groups, the platform ensures an uninterrupted reading experience, especially beneficial during uncooperative weather conditions. The platform has been received warmly, with feedback suggesting it significantly elevates the guest experience, offering campgrounds an added advantage. In conclusion, the camping industry is undergoing a profound transformation, driven by innovative ventures, shifting climate patterns, and evolving customer preferences. These insightful discussions on MC Fireside Chats underscore the industry’s resilience, adaptability, and commitment to continually enhancing the camping experience for enthusiasts worldwide.

Recurring Guests

Jeff Hoffman, Camp Strategy

Jeff Hoffman

Camp Strategy
Sandy Ellingson, RV Industry Advisor

Sandy Ellingson

RV Industry Advisor
Mike Harrison, CRR Hospitality

Mike Harrison

CRR Hospitality
Angele Miller, Creekside RnR Glamping

Angele Miller

Creekside RnR Glamping
Robert Preston, Unhitched Management

Robert Preston

Unhitched Management
Casey Cochran, Campspot

Casey Cochran

Campspot
John McMahon, Camp Door County RV Resort & Campground

John McMahon

Camp Door County RV Resort & Campground

Week 4 - Marketing, AI, and Technology

The fourth Wednesday of the month covers the latest tools and marketing strategies driving innovation in outdoor hospitality. Guests include marketing pros, AI experts, and tech providers exploring personalized marketing, smart technologies, digital engagement, and data-driven operations.

September 23, 2026

MC Fireside Chats – September 23rd, 2026

During the September 23, 2026, episode of MC Fireside Chats, industry experts emphasized that campground operators should embrace artificial intelligence to automate backend data and marketing workflows, ultimately saving time and boosting revenue while keeping the technology invisible to preserve genuine, human-to-human hospitality.
August 26, 2026

MC Fireside Chats – August 26th, 2026

During the latest episode of MC Fireside Chats, industry experts agreed that while the rapid evolution of artificial intelligence and its use in marketing continues to spark debates over authenticity, its greatest value in outdoor hospitality lies in automating backend operations so staff can focus on delivering exceptional, human-to-human guest experiences.
June 24, 2026

MC Fireside Chats – June 24th, 2026

In the June 24, 2026, episode of MC Fireside Chats, industry experts Matt Whitermore, Scott Lengel, and Craig Alsup discussed the urgent need for campground owners to embrace artificial intelligence and smart technologies. The panel highlighted how economic pressures and evolving consumer expectations are making digital innovation and operational efficiency essential for long-term survival in the outdoor hospitality market.
May 27, 2026

MC Fireside Chats – May 27th, 2026

In the May 27, 2026 episode of MC Fireside Chats, Brian Searl, Cara Csizmadia, and Amber Simpson discussed the urgent need for campgrounds to adopt AI and adapt to changing Google search behaviors despite valid environmental reservations. The panel also emphasized that leaning on hyper-local marketing strategies and trusted industry partners is essential for operators to successfully navigate current economic headwinds and lower transient occupancy rates.
April 22, 2026

MC Fireside Chats – April 22nd, 2026

In the recent episode of MC Fireside Chats, Brian Searl and his guests discuss how AI serves as an invisible intelligence layer to improve park efficiency and guest personalization. They conclude that the technology’s true value lies in automating the back office so that staff can focus entirely on providing an authentic human experience in nature.
March 25, 2026

MC Fireside Chats – March 25th, 2026

The episode featured Brian Searl, Peter Pilarski, and Mike Lee discussing how AI and shifting search behaviors are transforming discovery and marketing for campground owners and tourism operators, with Peter advocating for “digital authority” through structured website content, schema markup, and entity consistency, while Mike shared how restructuring data on his Campsite Tonight app’s pages tripled his search impressions. All three agreed that small business owners should start with practical steps like optimizing their Google Business Profile and answering real traveler questions on their websites, focusing on one priority at a time rather than trying to tackle everything at once.
February 25, 2026

MC Fireside Chats – February 25th, 2026

Host Brian Searl led a discussion on the rapid evolution of AI agents and “dark factory” patterns with experts Matt Whitermore, Kurtis Wilkins, Cara Csizmadia, and Patrick Mullen. The panel explored how these technologies are revolutionizing campground operations and digital marketing, emphasizing that even non-technical operators can now leverage high-speed AI tools to build custom software and optimize guest acquisition strategies.
January 28, 2026

MC Fireside Chats – January 28th, 2026

In a session focused on the future of outdoor hospitality, host Brian Searl and industry experts discussed how AI and automation are being used to streamline operations and enhance the guest experience. The panel emphasized that while technology handles backend efficiency and data-driven tasks, the primary goal remains freeing up staff to provide a more personalized, human touch for campers.
November 26, 2025

MC Fireside Chats – November 26th, 2025

The November 26th episode of MC Fireside Chats featured an in-depth discussion on the accelerating pace of AI, sparked by the new Gemini 3.0 model and the US government’s “Genesis Mission,” with host Brian Searl and guests Kurtis Wilkins, Matt Whitermore, Cara Csizmadia, and special guest Lizzy Bustamante. The panel explored how AI is transforming business operations and slowing job growth, stressing that the outdoor hospitality industry must leverage these tools to enhance the crucial, human-centric guest experience rather than fearing the technological shift.

Recurring Guests

Mychele Bisson, Bison Peak Ventures

Mychele Bisson

Bison Peak Ventures
Cara Csizmadia, Canadian Camping & RV Association

Cara Csizmadia

Canadian Camping & RV Association
Matt Whittemore, Climb Capital

Matt Whittemore

Climb Capital
Ravi Parikh, RoverPass

Ravi Parikh

RoverPass
Sarah Stahl, Market Movers

Sarah Stahl

Market Movers

Week 5 - Multi-Sector Show

On the rare occasions when a month has a fifth Wednesday, we present a special multi-sector episode. This collaborative platform brings together a diverse panel of guests from the glamping, campground, RV, outdoor recreation, and activities industries. The rich discussion fosters a multifaceted understanding, offering varied perspectives and insights from across these sectors.

September 30, 2026

MC Fireside Chats – September 30th, 2026

During the September 30, 2026, episode of MC Fireside Chats, property operators Stephanie Bias and Munro Murdock emphasized that the future of outdoor hospitality relies on blending invisible backend technology with highly curated, generation-specific guest experiences—ranging from luxury all-inclusive glamping to diverse, nature-focused hybrid parks.
July 29, 2026

MC Fireside Chats – July 29th, 2026

Industry experts on the July 29th MC Fireside Chats emphasized that hospitality operators must first document their internal workflows to successfully adopt AI and digital tools, enabling them to streamline operations, personalize guest experiences, and increase profitability without losing the essential human touch.
April 29, 2026

MC Fireside Chats – April 29th, 2026

Host Brian Searl and a panel of outdoor hospitality experts—including Marie Nichols, Duncan Winship, and Ashley Cary—discussed how international travel apps, changing generational preferences, and data-driven marketing are transforming the modern camping industry.
October 29, 2025

MC Fireside Chats – October 29th, 2025

The latest MC Fireside Chats episode focused on how glamping operators are revolutionizing outdoor hospitality by prioritizing unique, high-touch guest experiences and personal connection, demonstrating that success in the industry, regardless of scale or location, relies on moving beyond simple accommodation.
July 30, 2025

MC Fireside Chats – July 30th, 2025

In this special fifth week episode of MC Fireside Chats, host Brian Searl welcomes three glamping pioneers—from the UK to Costa Rica—for a global look at the evolving outdoor hospitality landscape. The guests dive into everything from guest engagement and winter operations to marketing challenges, AI, and the future of glamping.
April 30, 2025

MC Fireside Chats – April 30th, 2025

The MC Fireside Chats episode on April 30th, 2025, began with host Brian Searl acknowledging technical difficulties at the start of the show. Brian then introduced the guests: Mychele Bisson, Mary Sparrow, and Heidi Royle, each bringing a unique perspective on the outdoor hospitality industry. Mychele Bisson shared her work with Bison Peak Ventures, acquiring campgrounds across the country, revitalizing them, and aiming to preserve the original family’s legacy. She emphasized the importance of maintaining the essence of these establishments while introducing modern improvements. Mary Sparrow discussed her ownership of a boatyard in the east of England and her innovative approach to hospitality with floating glamping pods. Her business evolved from traditional houseboats to unique, luxury floating accommodations, offering guests a distinctive experience on the water. Heidi Royle detailed her journey of establishing the Groove Glamping, a glamping site in Minnesota, located near a state park. She highlighted the natural attractions of the area, such as the clear water creeks and the state park, which enhance the appeal of her glamping site. The discussion then shifted to the concept of “glamping,” with various perspectives on its definition and evolution. The guests explored how glamping has changed over time, influenced by social media and the increasing demand for unique outdoor experiences. The challenges and strategies of promoting and operating glamping sites were also discussed. Heidi Royle shared her experience with influencer collaborations to increase awareness of the Grove Glamping. Mary Sparrow provided insights into the complexities of running a business that combines traditional boating with modern glamping. This included the unique considerations for floating accommodations and the importance of preserving the natural environment. Mychele Bisson spoke about Bison Peak Ventures’ business model of acquiring and upgrading campgrounds, emphasizing the rewarding aspect of providing families with opportunities to connect and create memories in nature. A significant part of the conversation focused on the personal fulfillment derived from operating these businesses. The guests shared stories of the joy and satisfaction that comes from seeing families and children enjoy the outdoors, away from the distractions of modern technology. The episode concluded with the guests sharing their final thoughts and where to find more information about their businesses. The overarching theme was the value of creating unique outdoor experiences and the positive impact these experiences have on individuals and families.
January 29, 2025

MC Fireside Chats – January 29th, 2025

In this episode of MC Fireside Chats, host Brian Searl welcomed Josef Hjelmaker, CEO of Electric Outdoors, Robert Preston, CEO and Founder of Unhitched Management, and Matt and Karina Torres, owners of Bayshore RV Park, to discuss their experiences and insights into the outdoor hospitality and RV park industries. The conversation covered everything from business growth and sustainability to unique guest experiences and the future of the industry. Robert Preston shared his journey from a military pilot to a real estate investor, now owning 14 RV parks through Climb Capital and Unhitched Management. His focus is on fostering a sense of community within his parks, providing spaces where guests can disconnect from daily life and reconnect with nature and each other. He emphasized the importance of safe, clean, and welcoming environments in creating a successful RV park experience. His management philosophy revolves around treating employees well so they, in turn, provide exceptional hospitality to guests. He also spoke about his approach to acquiring and scaling parks, explaining that his growth is based on finding good deals while ensuring that each new acquisition enhances the efficiency and effectiveness of his existing properties. Josef Hjelmaker introduced Electric Outdoors, a company focused on sustainability and innovation in outdoor hospitality. His company develops portable, self-sustaining destination platforms that generate their own energy, manage water, and handle waste independently. The units, designed to be placed in remote or off-grid locations, offer a new way to camp without requiring traditional infrastructure or permits. He explained how these platforms provide flexibility for landowners and park operators, allowing them to create new camping experiences in places previously inaccessible to RVs and traditional campers. The conversation also touched on the growing role of electric vehicles in outdoor recreation, with Josef discussing how his technology supports off-grid stays while accommodating the needs of EV travelers. He highlighted the importance of digital integration, explaining how his platforms use connectivity to enhance user experience through booking, energy management, and local activity recommendations. Matt and Karina Torres shared their experience of acquiring and revitalizing Bayshore RV Park on the Washington coast. Their journey began when Matt, a former framer and general contractor, and Karina, with a background in property management, combined their skills to turn their park into a thriving business. They emphasized the importance of hands-on management, directly engaging with guests to provide personalized service and a welcoming atmosphere. They spoke about their approach to balancing long-term and transient guests, their focus on creating unique experiences such as easy access to crabbing in Willapa Bay, and their strategy for reinvesting profits back into the park. They also discussed their long-term goal of eventually hiring a dedicated manager so they can expand to additional properties while ensuring their guests continue to receive the same level of care and hospitality. The discussion highlighted the changing landscape of the outdoor hospitality industry and the increasing importance of offering more than just a place to stay. The guests agreed that creating meaningful experiences for visitors, whether through high-touch customer service, sustainable accommodations, or fostering a sense of community, is key to long-term success. Brian Searl noted that the industry has thrived for years with minimal effort due to economic conditions, but moving forward, park owners will need to be more intentional about guest experiences to maintain and grow their businesses. He pointed out that travelers are looking for something unique, and parks that can deliver on that will be the ones that stand out in an increasingly competitive market. The conversation also touched on the challenges and rewards of park ownership. Robert spoke about the balance between growth and operational efficiency, explaining that his goal is not just to acquire more properties but to ensure each park is well-run and financially sustainable. He emphasized the importance of hiring entrepreneurial-minded managers who treat the business as their own and make decisions that benefit both guests and ownership. Matt and Karina reflected on their initial struggles and learning experiences, including the realization that hiring the wrong staff can impact guest satisfaction. They shared how they adjusted their management approach to be more involved, ensuring that guests feel valued from the moment they arrive. As the discussion wrapped up, Brian announced the launch of a new podcast called Outwired, which will focus on data, AI, and technology in outdoor hospitality. The show will feature unfiltered discussions on industry trends, innovations, and challenges, with co-hosts Greg Emmert from Camp Strategy and Scott Bahr from Cairn Consulting Group. The episode ended with a shared enthusiasm for the future of the outdoor hospitality industry, with all guests expressing optimism about the opportunities ahead for park owners who are willing to innovate and prioritize guest experiences. The insights from this episode underscored the industry’s evolution, with sustainability, community-building, and technology playing a growing role in shaping the next generation of outdoor accommodations.
October 30, 2024

MC Fireside Chats – October 30th, 2024

In the October 30, 2024 episode of MC Fireside Chats, host Brian Searl brings together several guests to explore various perspectives in outdoor hospitality and the RV industry. The episode features Ken Barber from Wild Haven Glamping, Leslie Taylor-Rharbi from Signature RV Resorts by Zeman, and Paul Craven and Anthony Wollschlager from Airxcel. Brian starts by introducing the guests, encouraging them to share insights about their companies and experiences. Leslie kicks things off by describing her role in managing Zeman’s luxury RV resorts, specifically the “Signature” line, known for providing high-end amenities and tailored experiences. She emphasizes that while they’ve moved away from labeling the resorts as “luxury,” Zeman’s properties continue to offer lush landscapes and a range of amenities like pickleball courts, large clubhouses, and lounges to enhance guest experiences. Ken shares the story of Wild Haven Glamping, discussing how his company provides a mid-tier glamping experience that strikes a balance between comfort and the rustic nature of camping. His properties feature canvas tents and small cabins in scenic locations like Sonoma County and Yosemite, emphasizing a natural and immersive experience over excessive luxury. Ken underscores the challenges they’ve faced, particularly in terms of permits, zoning, and construction, especially with their recent Yosemite property. Despite these hurdles, he and his team focus on delivering unique experiences that attract tourists from across the world. Leslie and Ken agree that evolving guest expectations shape their operations. Leslie notes that Zeman’s properties attract a retiree demographic who expect comfort and quality; however, the increasing demand for “luxury” resorts has redefined the standards of guest experiences, with visitors now expecting amenities akin to high-end hotels. Ken adds that Wild Haven’s guests are typically more open to a stripped-down luxury, opting for a unique natural experience over a traditionally luxurious one. They also touch on the importance of managing expectations through strategic language and marketing, emphasizing terms like “signature” instead of “luxury,” which sets an authentic tone that aligns with their guests’ values. The conversation then shifts to Airxcel, where Anthony and Paul discuss their roles in supplying RV components, such as air conditioners, water heaters, and ventilation systems, that enhance comfort for RV travelers. They explain that Airxcel has a long-standing history in Elkhart, Indiana, the “RV capital” of the U.S., providing essential products to RV manufacturers. Their focus on innovation helps the company anticipate trends, such as the rising demand for sustainable products and off-grid experiences. Paul emphasizes that Airxcel keeps a close watch on industry trends and consumer demands, aiming to deliver products that meet the evolving needs of RV enthusiasts, from full-time RVers to occasional campers. Anthony elaborates on the shift in RV ownership demographics since COVID-19, explaining how younger families and first-time RVers are increasingly investing in the lifestyle. With Airxcel’s established brands, such as Coleman air conditioners and Suburban water heaters, the company leverages its expertise to stay competitive and support new trends in the industry. Paul and Anthony both stress that consumer expectations are driving changes within the RV and camping sectors, where personalization, data-driven guest insights, and seamless technology integration are becoming essential for a superior experience. Brian also dives into potential future trends, sparking an engaging discussion on the influence of AI, automation, and personalization. The guests contemplate how new technology could transform both the outdoor hospitality and RV industries, with Brian suggesting that technology should serve to elevate the guest experience, not detract from it. Ken and Leslie agree, envisioning AI tools that could enable them to provide small, personalized touches, like welcome gifts and birthday recognition, that enhance customer satisfaction without feeling intrusive. Paul underscores the importance of AI in developing more sustainable RV solutions, citing the growing interest in systems that reduce energy use by automatically adjusting to guests’ schedules. Throughout the discussion, the guests emphasize the importance of clear expectations and strong branding. Ken and Leslie both prioritize aligning their offerings with guest expectations, ensuring that their brands promise experiences they can consistently deliver. By avoiding terms like “luxury” and “pampering” in their marketing, both Ken and Leslie are careful to set the right tone for their properties, allowing guests to feel comfortable and engaged in the outdoor experience. The episode concludes with the guests sharing where listeners can find more information about their companies and locations. Ken invites listeners to Wild Haven Glamping in Sonoma County or Yosemite to experience the beauty of Northern California. Leslie and the Airxcel team encourage interested listeners to explore Signature RV Resorts by Zeman and Airxcel’s various product offerings, respectively. The conversation wraps up on a note of optimism, with each guest expressing enthusiasm for the future of outdoor hospitality, the evolution of guest experiences, and the innovations likely to shape the industry in years to come.
July 31, 2024

MC Fireside Chats – July 31st, 2024 

In the July 31st episode of MC Fireside Chats, hosted by Brian Searl, the discussion brought together Pier Tognazzini, founder and COO of MooVert France, and Dustin Sauer, owner of Overland Van Project, to delve into the evolving trends in outdoor hospitality, sustainable tourism, and the growing van life movement. Brian Searl kicked off the episode by acknowledging the uniqueness of the discussion, as it was one of those rare “fifth-week” episodes without the usual lineup of regular guests. Instead, this episode featured a deep dive into niche areas of outdoor hospitality, beginning with Pier Tognazzini. Pier introduced MooVert France, a company dedicated to promoting tourism in France through an eco-friendly and authentic lens. He emphasized MooVert France’s commitment to helping accommodations transition into more sustainable practices by using an algorithm that evaluates properties based on their level of eco-friendliness, sustainability, and authenticity. Pier explained that MooVert is not just about reducing environmental impact but also about offering tourists an experience that goes beyond the typical attractions, allowing them to connect deeply with local culture, heritage, and nature. He provided examples of how MooVert curates these experiences, such as offering stays in tree houses, tiny homes, and even traditional French chateaux. Pier also discussed how MooVert helps property owners make small but impactful changes, such as installing water-saving devices, to enhance sustainability without compromising guest comfort. The conversation also touched on the importance of authenticity, with Pier explaining that MooVert prioritizes experiences that allow travelers to engage with local traditions and communities, such as making cheese in Normandy or harvesting honey in the Alps. Dustin Sauer then introduced Overland Van Project, which specializes in creating high-end, custom expedition vehicles and camper vans designed for those seeking adventure and luxury on the road. Dustin shared the origins of his company, which began as a personal project but quickly grew into a thriving business as demand for custom vans surged during the pandemic. He highlighted how the van life movement, amplified by social media and the hashtag #vanlife, has evolved from a niche lifestyle into a significant trend within the outdoor industry. Dustin discussed the challenges and opportunities within the current market, noting that while there has been a plateau in demand following the pandemic boom, there is still a strong interest in high-quality, custom-built vans. He emphasized the importance of innovation and craftsmanship in differentiating Overland Van Project from other builders, with a focus on integrating advanced features such as hydronic heating systems, high-end electrical setups, and luxury finishes that cater to the specific needs of their clients. Despite the market becoming saturated with both DIY and commercially produced vans, Dustin remains optimistic, citing the enduring appeal of van life and the desire for off-the-grid, self-sufficient travel experiences. The conversation between the three touched on the intersection of sustainability and the outdoor lifestyle. Dustin noted that many of his clients, despite investing in luxury vans, prefer to camp in remote, free locations like BLM lands, rather than traditional RV resorts. This aligns with the growing trend towards authentic, nature-based experiences that Pier’s company, MooVert, also champions. The guests and Brian discussed how this shift reflects broader changes in consumer behavior, where travelers are increasingly seeking out unique and meaningful experiences rather than conventional tourist activities. A significant portion of the discussion was devoted to the challenges of marketing to niche audiences in a competitive landscape dominated by large platforms like Airbnb and Booking.com. Pier and Dustin both emphasized the importance of authenticity in their marketing efforts, whether through social media engagement or creating compelling content that resonates with their target audiences. They acknowledged the difficulties small businesses face in standing out, but also highlighted the potential of social media and viral content to level the playing field. Brian also brought up the role of artificial intelligence (AI) in helping small businesses enhance their marketing strategies and reach. He expressed optimism about how AI could assist companies like MooVert France and Overland Van Project in creating more tailored and effective marketing campaigns, thereby connecting with their niche audiences more efficiently. The episode wrapped up with final thoughts from Pier and Dustin on the future of their respective industries. Pier expressed enthusiasm about the potential expansion of MooVert France into North America, hinting at ongoing discussions with state governments in Nevada and California. Dustin, on the other hand, reiterated his commitment to pushing the boundaries of van design and continuing to provide exceptional, high-quality products for his clients. Overall, this episode of MC Fireside Chats provided a rich exploration of the current trends and future directions in outdoor hospitality, with a strong emphasis on sustainability, authenticity, and the evolving desires of modern travelers. The insights shared by Pier Tognazzini and Dustin Sauer offered valuable perspectives on how businesses can adapt and thrive in this dynamic and competitive industry.