Episodes

The March 19, 2025, episode of MC Fireside Chats centered on business operations and management in the outdoor hospitality industry, featuring a diverse panel of recurring and special guests. Host Brian Searl was joined by Mike Harrison, Sandy Ellingson, and Ali Rasmussen, along with special guests Katie McLeod, General Manager of Quilly’s RV Parks, and John, Beth, and Ali Kieffer, owners of the Blue Ridge Dakota River KOA in Georgia. The discussion covered a wide range of topics, from technology and consumer trends to the evolving demographics of campers and the challenges faced by campground owners. The conversation began with Brian highlighting the importance of choosing the right online reservation system, emphasizing that campground owners should prioritize systems with open API access. He explained that APIs allow for seamless data integration, automation, and enhanced analytics, ultimately improving efficiency and decision-making. Sandy agreed, reinforcing that consumers want a streamlined experience without needing multiple tools, and that open APIs allow campgrounds to integrate the best features from different platforms. She pointed out that many reservation systems claim they are working on integrations but often fail to deliver them in a timely manner. With a robust API, owners can build their own integrations without relying on software developers. Shifting gears, the discussion turned to the decline in Canadian travelers visiting U.S. campgrounds. Ali Rasmussen noted a dramatic 70% drop in Canadian visitors at her properties, a trend that has forced her to rethink advertising and marketing strategies. While some campground owners, like Katie McLeod, reported an increase in Canadian guests at their Texas properties, others, particularly in Georgia and New England, have seen significant declines. Mike Harrison explained that he had noticed booking trends weakening as early as mid-2024 and attributed part of the decline to economic factors, including the weakening Canadian dollar and rising tariffs. Brian added that rhetoric around the “51st state” concept had also alienated Canadian travelers, leading many to cancel U.S. trips in protest. Sandy Ellingson questioned whether the decline was solely due to travel restrictions or if it was also tied to a broader shift in demographics, where older generations of campers are not being replaced by younger ones. This led to a larger discussion about the changing profile of campers. Sandy shared insights from ongoing industry research, which suggests that traditional camping demographics are shifting. She noted that many long-time campers are aging out of the industry, and younger generations are not adopting RVing and camping at the same rate. She referred to this shift as the “death of the camper and the rise of the traveler,” emphasizing that modern outdoor enthusiasts often view camping differently. Instead of seeing it as a long-term lifestyle choice, many younger travelers prefer shorter, more curated outdoor experiences. Brian agreed and pointed out that glamping, cabin rentals, and tent sites are potential entry points for this new demographic. Sandy announced that the research findings would soon be shared with the industry at upcoming conferences, with the goal of helping campground owners adapt to these changes. The conversation also touched on the challenges of encouraging curiosity and adaptability among campground owners. John and Beth Kieffer discussed their experience as KOA franchisees, emphasizing how KOA’s extensive data and support systems have helped them refine their operations and improve guest experiences. However, John noted that many long-time KOA owners are resistant to change and hesitant to upgrade their facilities, despite KOA’s recommendations. He explained that some owners blindly rely on past success rather than adapting to evolving guest expectations, which could lead to difficulties in the future. Beth added that financial constraints often contribute to this reluctance, as many owners worry about the costs associated with infrastructure upgrades. Brian suggested that curiosity is a key factor in success, questioning whether it can be taught or if it is an inherent trait. Katie McLeod expressed skepticism, stating that while curiosity is difficult to instill, setting clear expectations for staff and fostering a culture of learning can help bridge the gap. Ali Rasmussen raised another important question about how the industry can attract younger generations to camping and RVing. She pointed out that Millennials and Gen Z often avoid physically demanding activities, which could pose a challenge for traditional RVing, which requires setup and maintenance. Katie shared an innovative approach she has seen at some parks, where campgrounds offer “first setup” services to help new RV owners learn the basics. She explained that her own park manager regularly assists guests with their first-time setup, creating an emotional connection that makes them more likely to return. Sandy added that a successful initiative she has worked on involves partnerships between campgrounds and RV dealerships, where dealerships host “maiden voyage” experiences at campgrounds, teaching new RV owners the essentials of setting up and troubleshooting their rigs. These programs not only create better experiences for first-time campers but also help build long-term loyalty. The discussion then turned to the importance of offering diverse experiences that go beyond traditional camping. Brian emphasized the need to foster a deeper passion for the outdoors, rather than just selling amenities. John and Beth Kieffer shared how they have introduced additional services at their KOA, such as food trucks, fly fishing lessons, and winery tours, all of which enhance the guest experience without adding significant operational costs. Brian encouraged owners to think outside the box, suggesting that activities like survival skills workshops, guided hikes, and even foraging experiences could create lasting memories and a deeper appreciation for the outdoors. As the episode wrapped up, each panelist shared their final thoughts. John Kieffer warned that the rising cost of building new campgrounds—now averaging $60,000 per site—could push prices even higher, potentially making camping less accessible. Sandy reiterated the importance of actively onboarding new guests and attracting younger travelers to sustain the industry’s long-term growth. Katie emphasized the need to create unique, nature-focused experiences that encourage guests to disconnect and reconnect with the outdoors. Ali echoed this sentiment, adding that fostering a sense of community at campgrounds is just as important as providing great amenities. She noted that people are increasingly seeking meaningful human connections and that campgrounds should embrace that need by designing experiences that encourage interaction and shared moments. Brian concluded the show by reflecting on the broader challenge of capturing people’s attention in an era of digital distractions. He argued that the passion for the outdoors is still there, but it is competing with an overwhelming amount of digital content and entertainment. To remain relevant, campground owners must not only adapt their offerings but also find innovative ways to communicate the value of outdoor experiences to new audiences. With so many factors shaping the industry’s future, from economic shifts to changing traveler expectations, the key takeaway was clear—those who embrace curiosity, adaptability, and a forward-thinking approach will be best positioned for success.

The February 19, 2025, episode of MC Fireside Chats, hosted by Brian Searl, featured a discussion on business operations and management, bringing together industry experts and key players in the outdoor hospitality space. The panel included recurring guests Jeff Hoffman of Camp Strategy, Mike Harrison of CRR Hospitality, and Sandy Ellingson, a technology consultant and advocate for campgrounds. Special guests for the episode were Eric Stumberg, co-founder and CEO of TengoInternet, and Kelly Jones, Vice President of Operations at Great Escapes RV Resorts. Jeff Hoffman, known for his expertise in assisting campground owners with operational efficiency, discussed the importance of having structured systems in place to reduce stress and improve team effectiveness. He emphasized that successful business operations start with well-established procedures that align with the needs of both employees and guests. Jeff highlighted the significance of listening to employees, as they are often the first to identify potential problems and solutions. Mike Harrison, representing CRR Hospitality, shared insights into the necessity of balancing on-property culture with remote corporate culture. He detailed how CRR integrates technology to streamline operations while ensuring human engagement remains a priority. Mike stressed that associate engagement directly impacts guest experiences, emphasizing the importance of intentional team-building efforts and recognition programs that foster a positive work environment. Kelly Jones, with extensive experience in campground operations, discussed how Great Escapes RV Resorts prioritizes team development as the foundation for providing top-tier guest services. She elaborated on how structured training sessions and ongoing educational programs help create a culture of trust and collaboration among employees. Kelly also spoke about the generational differences in the workforce and how understanding these differences can lead to better communication and teamwork. Sandy Ellingson offered a broader perspective on how campgrounds can implement effective team-building strategies. She recounted experiences of helping parks restructure their teams by aligning employees with roles that match their skills and interests, leading to higher efficiency and job satisfaction. She also highlighted how industry conferences provide opportunities for networking and knowledge-sharing, which can significantly benefit campground operators. Eric Stumberg provided valuable insights into the role of technology in enhancing campground operations. He discussed how connectivity solutions, such as reliable internet and digital tools, contribute to both guest satisfaction and operational efficiency. Eric explained that technology should be an enabler rather than a replacement for human interaction, helping employees focus on delivering exceptional customer service while automating routine tasks. The conversation also explored how technology can be used to improve employee experiences. From mobile apps that assist with scheduling and communication to advanced property management systems that reduce administrative burdens, the panelists agreed that technology plays a crucial role in fostering a productive work environment. They noted that when employees have access to the right tools, they can focus more on guest interactions and delivering memorable experiences. A key takeaway from the discussion was the importance of adapting business strategies to meet evolving industry trends. The panelists emphasized that campground owners should be open to change and invest in continuous learning to stay ahead of the competition. Conferences and industry events serve as vital platforms for sharing best practices and discovering new ways to optimize operations. As the episode wrapped up, each panelist encouraged campground owners to embrace a holistic approach to business operations by integrating team-building initiatives with technology-driven solutions. They reiterated that success in the industry hinges on creating a strong, engaged workforce that is empowered by efficient processes and innovative tools. Overall, the episode underscored the importance of balancing traditional hospitality values with modern operational advancements. By investing in team development and leveraging technology effectively, campground owners can enhance both employee satisfaction and guest experiences, ultimately driving long-term success in the outdoor hospitality industry.

The January 15, 2025, episode of MC Fireside Chats delivered an insightful discussion on the intersection of business operations, innovation, and the future of outdoor hospitality. Hosted by Brian Searl, the session brought together industry experts, including Jeff Hoffman, Brent Parker, Mia Johnson, and Mike Sorensen, each contributing their perspectives on challenges and opportunities within the campground and RV park sectors. Brian began with an acknowledgment of the show’s new format and lightheartedly commented on the chaos of setting up his studio, mentioning his attempts to improve with new additions like a fiddle-leaf fig plant. After briefly introducing the guests, Brian set the tone by highlighting the focus on business operations and management strategies. Jeff Hoffman, a recurring guest and managing member of Camp Strategy, outlined his consultancy’s role in helping campgrounds achieve profitability. Jeff emphasized that 2025 would be critical for the industry, predicting shifts in revenue streams, camper demand, and operational challenges. He highlighted trends in RV sales, noting a rise in used sales, which he attributed to tighter budgets among consumers. Jeff called for the panel’s input on how demand and revenue might evolve, especially concerning long-term and transient site utilization. Mia Johnson, a seasoned campground broker and attorney, drew from her extensive experience, explaining that in regions like the Northeast, demand for seasonal sites remains robust due to stringent regulations limiting new campground development. She elaborated on her legal and brokerage background, sharing insights into helping campground owners grow revenue and value. Mia noted a growing trend of investors entering the industry, which she believes will reshape ownership and operations in the next decade. She also stressed the importance of long-term strategic planning and leveraging software tools to optimize business decisions. Brent Parker, owner of Open Campground, shared his unique perspective as a provider of cloud-based property management software. Brent explained his observations of campgrounds transitioning from short-term to long-term stays, driven by the desire for stable income and reduced operational complexity. He described how his software allows parks to recoup costs efficiently, emphasizing flexibility in pricing models to accommodate different campground setups. His insights on the benefits of passing certain costs directly to guests resonated with the discussion. Mike Sorensen, CEO of Wild Energy, addressed the critical issue of utility metering, particularly electricity. He explained how metering benefits both campground owners and guests, providing accurate billing and reducing overall consumption. Mike shared a case study highlighting the financial advantages of implementing utility meters and the importance of regulatory compliance in billing practices. He also hinted at future developments, such as water metering, to help campgrounds manage expenses and conserve resources. The discussion delved into evolving trends in campground operations, particularly the growing divide between transient and long-term stays. Mia emphasized that conversion between these models requires thoughtful planning, considering factors like existing reservations and market demand. Jeff and Brent discussed how operational costs and revenue potential influence these decisions, highlighting the complexities of balancing profitability with guest satisfaction. Brian skillfully facilitated the conversation, adding humor and insights while steering the discussion toward critical industry topics like leveraging technology for efficiency and meeting changing consumer expectations. As the session wound down, the panelists reflected on opportunities for innovation, such as utilizing AI, modernizing Wi-Fi infrastructure, and enhancing guest experiences through smarter operational strategies. The episode concluded with a lighthearted exchange among the panelists, underscoring the camaraderie and shared passion for improving the industry. Contact details for each expert were shared, ensuring listeners could follow up for further insights. The discussion set a high bar for future episodes, promising valuable takeaways for campground owners, operators, and industry professionals alike.

The final 2024 episode of MC Fireside Chats brought together a dynamic panel of outdoor hospitality experts reflecting on the year’s achievements and sharing strategies for 2025. Hosted by Brian Searl, the panel included Sarah Krause, Kaylee Pace, Richard Chandler, Amir Harpaz, Matt Bragstad, Derry Green, Suzanne (Soo) Hammond, and Marcia Galvin. A key theme throughout the discussion was guest experience enhancements through storytelling, community involvement, and innovative offerings. The conversation opened with Matt Bragstad of Your Glamping Adventure, who celebrated a remarkable year marked by quadrupled accommodations. He attributed this success to social media influence and tourism partnerships, expressing confidence in glamping’s growing popularity heading into 2025. Building on the theme of adapting to market changes, Amir Harpaz from Harp Development predicted a shift toward long-term camping due to affordability concerns and evolving traveler preferences. He emphasized balancing park amenities with revenue strategies to remain competitive. Richard Chandler, owner of Glacier Valley Campground, echoed this sentiment by highlighting his campground’s success through themed events and a boosted social media presence. His proactive approach to extending the camping season and maximizing midweek occupancy became a focal point of his 2025 goals. Infrastructure upgrades and customer service also played a key role in operational success. Sarah Krause of Kinney Lake Campground shared her experience of a strong comeback year, supported by a top-tier team and planned improvements such as a customer-focused reservation system and a new campground management course. The discussion then turned to innovation through storytelling. Derry Green of The Secret Garden Glamping in the UK credited social media-driven storytelling for transforming his business, fueled by an investment from a reality TV pitch. He hinted at ambitious international expansion plans. Expanding on the power of authentic experiences, Suzanne (Soo) Hammond of Top of the Woods in Wales highlighted her eco-friendly corporate retreats and upcoming ventures, including a nature spa and a YouTube cooking channel. She underscored the value of local partnerships in shaping guest experiences. Kaylee Pace of Big Tex Campgrounds offered a personal perspective on managing business growth while raising a family. Hiring a manager allowed her to focus on strategic improvements inspired by industry conferences, setting a strong foundation for future growth. The discussion concluded with Marcia Galvin, President of the Northeast Campground Association, emphasizing nostalgia-driven family camping at Normandy Farms. Looking ahead, she stressed the importance of staff retention and meaningful guest engagement as essential pillars of long-term success. The conversation concluded with a collective focus on improving guest experiences through thoughtful design, innovative amenities, and personalized marketing strategies. The panel’s shared enthusiasm underscored a promising future for the outdoor hospitality industry in 2025.

The November 20, 2024, episode of MC Fireside Chats, hosted live by Brian Searl, took place at the KOA Convention in San Antonio, Texas, bringing together a dynamic group of speakers from across the outdoor hospitality industry. The atmosphere was vibrant, as leaders gathered to exchange ideas and celebrate the community’s collective accomplishments. Brian opened the session with humor and energy, acknowledging the meticulous planning behind the KOA convention while setting the stage for engaging conversations with an esteemed panel of industry professionals. Gwynn Sullivan, Executive Director of the Care Camps Foundation, introduced herself and spoke passionately about the foundation’s mission to support children with cancer through outdoor experiences. She expressed gratitude for the enduring partnership with KOA, which has been central to the foundation’s growth over four decades. Gwynn highlighted the innovative programs developed by pediatric oncology camps, including “Camp in the Box” and family retreats, as examples of how these initiatives bring joy and healing to families during challenging times. Jamie Rademacher, also a board member of the Care Camps Foundation, reflected on her long-standing involvement with KOA conventions. She emphasized the family-like atmosphere of the KOA network and how it fosters meaningful relationships and partnerships. For Jamie, the convention was not only a learning experience but also an opportunity to reconnect with familiar faces and gain new insights to further the foundation’s work. She shared her vision for expanding the foundation’s reach and building an endowment to ensure sustainable funding for years to come. Ben Quiggle, editor of Woodall’s Campground Magazine, shared his experiences from the convention, recounting highlights such as the groundbreaking ceremony at the Fredericksburg KOA and the workshops at the San Antonio KOA. He praised the KOA organization for its polished approach and its ability to provide actionable insights to campground owners. Ben noted how conventions like this re-energize attendees, offering fresh perspectives and new strategies to implement in their businesses. Mark Lemoine, Senior Vice President of Franchise Operations for KOA, brought a unique perspective as a former franchisee turned executive. He described the immense value of having walked in the shoes of franchise owners, which now informs his work on behalf of the entire KOA system. Mark shared how KOA supports its network of over 500 properties through education, training, and a focus on operational excellence. He emphasized the importance of maintaining the brand’s reputation for quality and consistency across all campgrounds, ensuring that guests know what to expect wherever they see the KOA logo. John, Ali, and Beth Kieffer, representing the Blue Ridge/Toccoa River KOA in Georgia, shared their inspiring journey as a family-run campground. From building the campground during the challenges of COVID-19 to receiving the Rising Star Award, their story reflected the resilience and dedication of KOA franchisees. John credited their success to their focus on guest satisfaction, as reflected in their consistently high Net Promoter Scores (NPS). Ali, now the general manager, highlighted the importance of treating both staff and guests like family, a sentiment echoed by her mother, Beth, who praised the collaborative effort that made their campground a success. Kevin Theuson, partner in KCN Campgrounds, spoke about the evolution of his business from a single-park operation to managing multiple properties. He discussed the challenges of scaling while preserving the personal touch that defines outdoor hospitality. Kevin shared his approach to building a strong team, empowering them to deliver exceptional guest experiences, and fostering a culture that prioritizes empathy and leadership. Throughout the episode, the theme of community and collaboration remained central. Gwynn and Jamie highlighted creative fundraising efforts from campground owners for Care Camps, such as unique donation drives and events. These efforts underscored the deep connection between KOA franchisees and the foundation’s mission. Meanwhile, Mark emphasized how KOA’s collective strength enables franchisees to innovate, grow, and succeed in an increasingly competitive industry. As the conversation wrapped up, each speaker reflected on their key takeaways from the convention. From innovative marketing strategies and rate management techniques to leveraging data and enhancing camp store design, the insights shared were diverse and impactful. For Gwynn and Jamie, the convention was a reminder of the power of relationships and the shared commitment to making a difference. For the Kieffers, it was a celebration of their achievements and a reaffirmation of their passion for outdoor hospitality. The episode concluded with Brian thanking the panelists and acknowledging the unique energy of the KOA convention. The discussions highlighted not only the expertise of the participants but also the collective heart of the KOA community, united by a shared mission to connect people with the outdoors and each other.

In the October 16th, 2024 episode of MC Fireside Chats, host Brian Searl of Insider Perks opens the show with enthusiasm about upcoming changes to the program in 2025, including new topics and a revamped studio. The episode brings together a group of outdoor hospitality professionals, including campground owners and marketing experts, to discuss the challenges and opportunities in the industry. Regular guest Greg Emmert joins the conversation, along with special guests Danny Mulcahy, Stephanie Culver, Tim Dea, and Scott Cleveland, each contributing insights from their unique perspectives. Danny Mulcahy, president of USA Camping Company, shares his journey of growing his business from a single park in Florida to managing 13 parks across various states. His approach centers on providing high-quality outdoor experiences, focusing on properties near lakes, rivers, or other natural attractions. Danny discusses the delicate balance between creating a family-friendly atmosphere while managing the financial demands of running a large portfolio of parks. He emphasizes that guest experience is a priority, which guides decisions like investing in amenities such as viewing decks to enhance visitors’ stays. Tim Dea, of Rainbow Valley Campground in Edmonton, Alberta, explains how his campground operates alongside a ski hill, with the two businesses complementing each other seasonally. Tim notes that while the ski hill generates the bulk of his revenue in winter, the campground and summer operations offer significant potential. He shares the challenges of managing both aspects, particularly as summer draws to a close and preparations for the ski season begin. His focus has been on improving guest amenities, including new glamping domes, which reflect a broader trend in the industry towards offering unique experiences. Stephanie Culver, owner of Buzzworthy Property Management, speaks about her own campground ventures, including a groundbreaking ceremony for a new park in Texas. In addition to owning parks, she manages properties for other owners and stresses the importance of community involvement. She highlights how building strong relationships with local authorities and organizations, such as chambers of commerce, can ease regulatory challenges and foster goodwill. Stephanie also shares a personal story of a failed attempt to develop a park in West Virginia, where regulatory hurdles, including a massive infrastructure cost, ultimately led her to abandon the project. Scott Cleveland, director of marketing for USA Camping Company, discusses the importance of digital marketing in the modern campground industry. He explains how the company uses social media to build brand awareness and engage with potential guests. Scott notes that while it can be difficult to directly measure the return on investment from social media, the increase in organic search traffic and positive guest reviews demonstrate its long-term value. He also underscores the need for campgrounds to develop partnerships with local businesses, creating a mutually beneficial relationship that enhances the overall guest experience. The conversation touches on the regulatory challenges that often accompany campground expansion. Danny reflects on his experience in Oregon, where local regulations delayed a project by nearly three years. This led him to be more cautious about investing in highly regulated areas. Stephanie recounts her own struggles with federal requirements for a park in West Virginia, which ultimately became too costly to proceed. Both agree that working with local authorities early in the process is critical to avoid unforeseen obstacles. Another key theme of the discussion is the balance between providing memorable guest experiences and ensuring profitability. Danny shares how USA Camping Company weighs decisions about capital expenditures, often choosing projects that enhance the overall experience even if they don’t immediately generate revenue. Scott adds that guest satisfaction and word-of-mouth referrals can be just as valuable as direct marketing efforts, as they lead to repeat business and positive reviews. Tim also discusses the complexities of balancing different business operations, noting that while the ski hill brings in winter revenue, the campground requires its own attention and planning. He echoes the need for strategic investments that cater to both short-term visitors and long-term guests, drawing on his experience of operating in a highly seasonal environment. The episode concludes with a light-hearted exchange about hockey rivalries and upcoming industry events, including the OHIV show, where several of the guests plan to attend. Despite the challenges they face, all of the participants express optimism about the future of outdoor hospitality and the opportunities for continued growth and innovation. The conversation showcases the unique perspectives of campground owners and managers, highlighting the importance of balancing guest experience, community engagement, and regulatory compliance in a rapidly evolving industry.

The September 18th, 2024, episode of MC Fireside Chats brought together a group of campground owners, RV park investors, and outdoor hospitality experts for a lively discussion on industry trends, challenges, and strategies for success. Hosted by Brian Searl, the panel included regulars like Ali Rasmussen (Spacious Skies Campgrounds), Tom Mason (Ivy Group), Joe Duemig (App My Community), Rachel Williamson (KCN Campgrounds), and Greg Emmert (Camp Strategy). Special guests included Sarah Krause (Kinney Lake Campground), Zachary Cooper (Blue Metric Group), and Peter Bingeman (Country Gardens RV Park). Each speaker offered unique insights into campground operations, investment strategies, and enhancing the guest experience. Ali Rasmussen kicked off the introductions by sharing her experience managing 15 campgrounds across various states. She explained that Spacious Skies had temporarily paused acquisitions to focus on streamlining operations and developing a more efficient management system. This move, she said, was crucial to ensuring long-term growth and sustainability for the company. Peter Bingeman, with 50 years of experience managing 4,500 sites across three properties, also shared his approach to hands-on management and the value of maintaining family-run operations. The conversation quickly shifted to RV park investments, led by Zachary Cooper of Blue Metric Group. Zachary detailed how his company strategically focuses on acquiring RV parks in tax-friendly states like Tennessee and across the southeastern U.S. He stressed the importance of vertical integration, with Blue Metric managing the parks they acquire to maximize efficiency and profitability. Zachary emphasized that their acquisition strategy relies on dealing directly with sellers, targeting family-owned operations, and choosing parks near permanent assets like lakes or national parks. Tom Mason from Ivy Group and Greg Emmert of Camp Strategy offered further insights into managing multiple properties. Tom discussed the challenges of keeping both seasonal and short-term guests satisfied, highlighting how third-party management and building strong partnerships had contributed to Ivy Group’s success. Greg echoed similar thoughts, noting that understanding the unique dynamics of each campground is essential for effective management. Both stressed the importance of thorough market research before making operational changes or acquisitions. Sarah Krause, representing Kinney Lake Campground, contributed by discussing the critical need for infrastructure improvements, especially at older parks. She shared her experience overseeing three campgrounds in Wisconsin, where upgrading electric and sewer systems had been vital to enhancing the guest experience. Sarah also touched on the challenges of managing on-site restaurants at campgrounds, emphasizing that these services should be viewed as amenities rather than primary revenue sources. Food and beverage services became a major talking point, with Sarah, Tom, and Peter sharing their strategies. Sarah noted that all three of her parks had restaurants and concession stands, which create a resort-like atmosphere for guests. However, she acknowledged the difficulties in maintaining profitability, especially in rural areas where food costs and labor are unpredictable. Peter agreed, stating that while his parks offer basic food services like snack shacks, they are seen more as guest amenities than major profit centers. Ali added to this by sharing Spacious Skies’ approach of partnering with local food trucks, which allows them to offer diverse dining options without the complexities of running in-house restaurants. Zachary also highlighted how Blue Metric Group has successfully used food trucks to engage the local community and enhance the guest experience without stretching operational resources too thin. These strategies, the panel agreed, help balance guest satisfaction with operational efficiency. Technology was another significant theme. Joe Duemig discussed how his platform, App My Community, helps campgrounds streamline operations. The app allows features like maintenance requests, real-time feedback, and activity sign-ups, reducing staff workloads and improving guest satisfaction. Joe also mentioned that some campgrounds are using the app to manage day passes, which helps prevent overcrowding of amenities like pools and hiking trails by allowing guests to book specific time slots. The panel explored the pros and cons of offering day-use passes for campground amenities. Tom Mason and Greg Emmert noted that they had experienced issues with overcrowding and complaints from overnight guests when day-use visitors were allowed. However, Ali and Peter shared a more positive view, especially in parks with larger natural features. Ali explained that managing day-use capacity and offering passes only on certain days helps balance the needs of both day-use visitors and campers, while also building relationships with the local community. The episode concluded with a discussion on the importance of community engagement and supporting campground associations. Peter Bingeman, a former president of both provincial and national associations in Canada, stressed the vital role these organizations play in providing resources and advocacy for campground owners. Ali and Zachary echoed this, emphasizing their commitment to maintaining state association memberships and collaborating with industry peers to stay informed on trends and best practices. In summary, the September 18th episode of MC Fireside Chats provided a comprehensive look at the outdoor hospitality industry’s evolving landscape. From investment strategies and operational challenges to guest experience enhancements and community engagement, the panelists offered valuable insights and advice for campground owners, investors, and operators looking to thrive in this dynamic sector.

In the recent episode of MC Fireside Chats, hosted by Brian Searl, several key figures in the outdoor hospitality industry gathered to share their insights and experiences. The discussion aimed to provide valuable perspectives for business owners and entrepreneurs in enhancing operations and guest experiences. Alan Kahn and Jeff Hoffman, emphasized the importance of strategic consulting in the industry. He discussed their roles in helping campground owners navigate the complexities of business operations and strategic planning, ensuring that parks are well-positioned for success in a competitive market. Tom Mason, shared his experiences managing RV parks across the United States. He spoke about the challenges and successes of operating nationwide, highlighting the strategies his team employs to optimize revenue and enhance the overall camper experience at their managed properties. Dave King, provided a personal narrative on his lifelong involvement with his family’s RV park. He detailed the park’s history, starting from its inception in 1966, and discussed how it has been recognized consistently as one of the country’s premier destinations. King emphasized the importance of maintaining high standards and continuously adapting to meet guest expectations. Greg Emmert discussed the shifting dynamics in the industry and how consultants play a crucial role in helping businesses adapt and thrive. His insights into operational strategies and the need for ongoing adaptation were aimed at helping campground owners stay relevant and profitable. The panel also delved into the impact of technological advancements on the industry. They discussed how innovations in reservation systems, guest management software, and on-site amenities have revolutionized the way campgrounds operate and serve their guests. A significant part of the discussion focused on the economic aspects of running RV parks and campgrounds. The speakers shared their observations on market trends, including the fluctuating demand in camping and how it affects business strategies. They also explored the implications of economic downturns and how to position their businesses for resilience. Sustainability and environmental stewardship were key themes, with speakers discussing how integrating green practices into their operations has not only reduced their environmental impact but also appealed to eco-conscious consumers. They shared examples of sustainable practices that have been successful in their parks. The importance of community engagement and customer service was a recurring topic. The speakers emphasized how creating a strong sense of community and maintaining high levels of customer service are essential for repeat business and positive word-of-mouth. Looking forward, the panelists discussed the future of outdoor hospitality. They speculated on upcoming trends, including the increasing integration of technology in guest experiences and the continuous push towards more sustainable practices. They also considered the potential changes in consumer behavior post-pandemic and how this would affect the industry. As the industry continues to evolve, the insights from this episode of MC Fireside Chats provide valuable lessons and strategies for industry professionals looking to enhance their operations and guest experiences. This rich exchange of ideas showcased the dynamic and ever-changing landscape of RV and campground management.

In this episode of MC Fireside Chats, hosted by Brian Searl, industry experts gathered to discuss the evolving landscape of outdoor hospitality. The panel included Scott McGee from Rome America, Joe Moore from Morris Campground Consulting, and Rachel Williamson from KCN Campgrounds. Brian opened the discussion on a light-hearted note, introducing the guests and sharing a humorous anecdote about his sunburn, setting a friendly and engaging tone for the conversation. Scott McGee began by introducing himself and detailing Rome America’s mission to make camping accessible, particularly focusing on bridging the gap between traditional camping and glamping. He highlighted the unique natural settings of their properties, which offer an authentic yet comfortable camping experience. Scott emphasized that Rome America aims to attract a younger demographic by providing modern amenities while preserving the essence of traditional camping. Joe Moore, who has extensive experience in the industry, shared insights from his career, emphasizing the importance of creating a “wow factor” for guests. He discussed how campgrounds can leverage local attractions and partnerships to enhance the guest experience. Joe also expressed concern about large corporations potentially diminishing the personal touch in campgrounds, stressing the need to maintain a focus on guest satisfaction and unique experiences. Rachel Williamson discussed KCN Campgrounds’ focus on providing exceptional hospitality. She emphasized the importance of tailored marketing plans for each campground to ensure they highlight their unique characteristics. Rachel’s approach includes not only excellent customer service but also helping guests explore and enjoy local attractions, thus enhancing their overall experience. She underscored the value of understanding and meeting the diverse needs of guests through personalized service. The conversation then shifted towards the importance of training staff, especially seasonal workers, to provide consistent and knowledgeable service. Scott and Rachel both shared methods they use to ensure staff can recommend activities and services to guests effectively. This includes providing guides and fostering partnerships with local businesses. Scott mentioned the use of technology, such as chat programs with canned responses and AI availability, to support staff in delivering high-quality service. Joe Moore offered practical advice for campground owners facing economic challenges. He suggested conducting market studies, feasibility analyses, and competitive comparisons to identify areas for improvement. Joe stressed the importance of not just copying competitors but also adding unique value to attract and retain guests. He highlighted the need for adaptability and staying informed about industry trends to navigate economic uncertainties successfully. The panelists agreed on the necessity of maintaining strong marketing strategies and continually enhancing amenities to stay competitive. They also highlighted the importance of adaptability and staying informed about industry trends to navigate economic uncertainties successfully. The discussion underscored the significance of creating memorable experiences for guests, which can drive repeat visits and positive word-of-mouth. As the conversation progressed, Brian posed a challenging question about how to stand out in a crowded market. Scott and Rachel emphasized the importance of investing in amenities and ensuring excellent customer service. They suggested that a combination of innovative amenities and exceptional hospitality could help campgrounds differentiate themselves and attract a loyal customer base. Rachel also addressed the challenge of training work campers or seasonal workers who may not be familiar with the local area. She explained that KCN Campgrounds uses guides and encourages staff to explore local attractions themselves to provide better recommendations to guests. Scott added that keeping the learning curve small and using technology to support staff can help maintain high service standards. In conclusion, the episode highlighted the importance of creating unique and memorable experiences for campground guests. The panelists emphasized that investing in amenities, leveraging local attractions, and providing excellent customer service are crucial strategies for success. They also noted the need for continuous adaptation and staying informed about industry trends to navigate economic challenges effectively. The discussion provided valuable insights for campground owners and operators looking to enhance their offerings and stand out in a competitive market.