Episodes

Week 1 - Industry Trends & Insights

Each first Wednesday of the month, we dive into the latest trends, market analysis, and predictions in the outdoor hospitality industry. Join industry analysts, market researchers, and outdoor hospitality industry leaders as they unpack topics like market growth, demographic changes, and guest preferences.

MC Fireside Chats logo
June 7, 2021

MC Fireside Chats – June 7th, 2021

In this episode, we discussed KOA’s latest real-time availability feature on their website, issues hiring employees, and much more. Special guests for this open discussion include Ryan Crots from Petoskey KOA Holiday in Michigan.

Recurring Guests

Scott Bahr

Scott Bahr

Cairn Consulting Group
Simon Neal

Simon Neal

CampMap
Miguel Huerta

Miguel Huerta

Mexican Glamping Association
Rafael Correa

Rafael Correa

Blue Water Development
Eleonore Hamm

Eleonore Hamm

RVDA Canada
Phil Ingrassia

Phil Ingrassia

RVDA
Michael Moore

Michael Moore

Texas Association of Campground Owners (TACO)

Week 2 - Building Park Value

The second Wednesday of the month focuses on how to build and evaluate park equity physically, operationally, and financially. With insights from designers, operational experts, active park owners, and valuation specialists, this episode covers physical master planning, strategic amenity investments, revenue generation, market valuation, and how to maximize the price your property commands when it’s time to sell.

September 9, 2026

MC Fireside Chats – September 9th, 2026

During the September 9, 2026, episode of MC Fireside Chats, industry leaders and the owners of Prairie Junction RV Resort highlighted how shifting the focus from basic accommodations to hyper-curated, themed guest experiences—supported by low-cost experiential amenities, modernized technology, and a deeply empowered staff—can drive massive guest loyalty and operational success.
August 12, 2026

MC Fireside Chats – August 12th, 2026

In the August 12, 2026, episode of MC Fireside Chats, industry leaders emphasized that as the outdoor hospitality market faces softening transient RV demand and rising financial pressures, operators must strategically adapt their accommodation mixes and relentlessly prioritize genuine guest connections to maintain profitability.
July 8, 2026

MC Fireside Chats – July 8th, 2026

In the July 8, 2026, episode of MC Fireside Chats, industry experts explored strategies for thriving in the evolving outdoor hospitality market, emphasizing the success of targeting underserved niches, the practical necessity of grid-tied infrastructure over off-grid setups, and the profitability of pivoting to high-value, curated group retreats.
June 10, 2026

MC Fireside Chats – June 10th, 2026

The June 10th, 2026 episode of MC Fireside Chats highlights how outdoor hospitality operators can actively drive occupancy by leveraging targeted social media content, hyper-specific buyer personas, and AI-discoverable local features. The panel also addresses tightening macroeconomic trends, concluding that operators must double down on proactive marketing to capture travelers shifting from costly flights to road trips.
May 13, 2026

MC Fireside Chats – May 13th, 2026

Hosted by Brian Searl, this episode of MC Fireside Chats featured Jeremy Johnson and Zach Stoltenberg discussing the complexities of dynamic pricing and the industry’s shift toward non-RV accommodations. Meanwhile, special guests Travis Chambers and Joy de Vos highlighted the growing demand for experiential travel by sharing their unique, immersive projects—ranging from cinematic, off-grid micro-resorts to educational, working dairy farms.
April 8, 2026

MC Fireside Chats – April 8th, 2026

The April 8th, 2026, episode of MC Fireside Chats featured industry leaders discussing the critical balance between implementing highly intuitive automated tech and preserving the authentic outdoor experience. The panel highlighted actionable strategies for maximizing revenue and tax benefits through premium cabin investments, while navigating upcoming challenges in Class A fire regulations, site-specific architectural design, and ADA accessibility.
March 11, 2026

MC Fireside Chats – March 11th, 2026

Host Brian Searl led an industry-focused discussion with experts Jayne Cohen, Casey Cochran, Jeremy Johnson, Shawn Verbrugghe, and Serg Mashkov to explore how economic shifts, luxury accommodation trends, and unique experiential programming are redefining the future of outdoor hospitality.
February 12, 2026

MC Fireside Chats – February 12th, 2026

In this episode of MC Fireside Chats, Joe Duemig hosts John McMahon of Camp Door County, who shares how his new resort uses “intentional” guest experiences like mushroom foraging, stargazing, and mountain bike trails to build a unique brand identity. The panel, including Casey Cochran and Zach Stoltenberg, discusses how these curated activities and strategic local partnerships drive transient demand and guest loyalty without relying solely on traditional amenities or aggressive price discounting.
January 14, 2026

MC Fireside Chats – January 14th, 2026

The first Guest Experience episode of MC Fireside Chats in 2026 brought together U.S. and UK industry leaders to examine land use economics, guest segmentation, and how differing markets approach revenue, design, and experience. The panel agreed that future growth depends less on uniform luxury builds and more on aligning amenities, add-on revenue, and immersive, nature-driven experiences with clearly defined guest expectations, supported by smarter use of data.

Recurring Guests

Tom Mason, IVEE Group

Tom Mason

IVEE Group
Zach Stoltenberg, Clockwork

Zach Stoltenberg

Clockwork

Landan Dory

North Star Brokerage & Advisory

Jayne Cohen, Campground Consulting Group

Jayne Cohen

Campground Consulting Group

Scott Foos, Horizon Outdoor Hospitality

Scott Foos

Horizon Outdoor Hospitality
Jeremy Johnson, Kona Hills Campground

Jeremy Johnson

Kona Hills Campground
Kaleigh Day, Surf Junction Campground

Kaleigh Day

Surf Junction Campground

Week 3 - Business Operations and Management

On the third Wednesday, we tackle the operational side of running a successful campground. This episode features operations consultants and experts discussing strategies for staff management, technology integration, and maintaining profitability while navigating challenges.

August 16, 2023

MC Fireside Chats- August 16th, 2023

In a recent episode of MC Fireside Chats, presented by Modern Campground, a lively discussion unfolded around the topic of family preferences at resorts and campgrounds. Host Brian Searl was joined by recurring guests Joe Duemig from App My Community and Sean Vidrine from Four Points RV Resorts, and special guest Lee Anne Miracle from Tiger Trail RV Resort , each bringing their unique perspectives to the table. Joe Duemig began by emphasizing the importance of amenities in attracting families to resorts. He shared personal anecdotes about how his children are particularly drawn to resorts that offer features like lazy rivers, swimming pools, and fun water slides. Joe recounted a memorable visit to the Jellystone in Pittsfield, highlighting how such amenities make certain resorts more memorable for children and increase the likelihood of return visits. Sean Vidrine, who manages the Jellystone in Pittsfield, chimed in with details about the park’s vast array of water equipment. He proudly mentioned the recent additions to the park, including two large water slides and jumping pillows. Sean also delved into the strategic aspect of park management, discussing the balance between expanding amenities and increasing the number of sites and cabins. He emphasized the importance of analyzing demand and ensuring that amenities cater to the needs of the guests. Lee Anne Miracle introduced the upcoming Tiger Trails RV Resort, slated to open on September 1st. She explained the inspiration behind the resort’s name, drawing a connection to the local sports team’s mascot, the Tigers. Lee Anne’s enthusiasm for the new resort was palpable, and she extended an invitation to Joe and his family to experience the amenities firsthand. The conversation then shifted to the concept of day-use offerings. Sean elaborated on how parks could generate additional revenue by allowing non-staying visitors to use their amenities for a fee. He mentioned that such offerings are market-specific and need to be balanced to ensure that they don’t impact the experience of staying guests. Joe appreciated the idea of day-use offerings, especially during off-peak days. He shared insights from another customer in Louisiana who successfully implemented a day-use program, allowing locals to enjoy the park’s amenities during specific time slots. The panel also touched upon the power of word-of-mouth marketing. Joe emphasized how positive experiences at campgrounds can lead to long-term brand loyalty, with families recommending the resorts to friends and relatives. As the discussion neared its end, Brian highlighted the importance of understanding guest preferences and continuously evolving to meet their needs. He expressed interest in revisiting the topic in the future to gauge the progress of the discussed strategies. In conclusion, the episode of MC Fireside Chats provided valuable insights into the world of resorts and campgrounds. The shared experiences and strategies underscored the importance of guest-centric amenities and the potential for innovative revenue streams.
On July 19th, we were joined by MC Fireside Chats.
July 19, 2023

MC Fireside Chats – July 19th, 2023

On the previous episode of MC Fireside Chats last July 19 presented by Modern Campground host Brian Searl was joined by recurring guests Nate Thompson from KCN Campgrounds and Scott Knepp from IVEE Group and special guests Justin Hogatt and Adam Lendi from Beyonder Camp, Mark Lemoine from St. Joseph KOA Holiday and Shannon Connolly of Roamstead. The conversation begins with Shannon discussing her experience of acquiring a park and the challenges she faced in the process. She mentions the difficulties of dealing with weather-related delays and other issues such as plumbing and septic problems. She also expresses her envy of the more favorable weather conditions in Tennessee and Michigan for construction. Mark shares his experience of managing a successful seasonal park. He talks about the work involved in maintaining the park, including physical work, marketing, and financial management. He also mentions how his life situation has changed over time, with his children growing up and leaving home, which has allowed him and his wife to travel and enjoy their time. Adam and Justin discuss their approach to acquiring parks and managing properties. They mention that they started with cash-flowing properties that would generate income from day one. They also talk about their interest in properties that have potential for expansion and development. They mention that they are now starting to get into the ground-up development space. The participants discuss the different types of clientele they encounter, from mom-and-pop folks looking to sell or maintain their parks, to institutional investors with large hotel portfolios. They also mention the importance of high-end reporting and sophisticated property management system capabilities for attracting sophisticated clients. The conversation shifts to the topic of pricing and the balance between raising prices to match the quality of services and amenities provided, and keeping prices affordable for long-time guests. Mark mentions that as the quality of their park improved, they were able to raise prices, and most guests were willing to pay more for the improved experience. The participants discuss the competition from state and federal parks, which offer amenities similar to those of private parks but at lower prices. They also discuss the demand for high-end amenities and experiences, and the importance of understanding their demographic and the market they want to target. The video ends with the participants expressing their appreciation for the discussion and looking forward to future events and discussions. They also mention the importance of providing a high-quality experience for their guests, who often stay for several days, and the opportunities and challenges that come with managing a park.
On April 19, 2023, MC Fireside Chats welcomed Daniel as our special guest.
April 19, 2023

MC Fireside Chats – April 19, 2023

April 19 Episode Recap On the previous episode of MC Fireside Chats, host brian Searl highlighted the importance of branding in campground business. He also mentioned how Zapier automation had helped him save time and how he had used it to improve the efficiency of his employees. On the other hand, Ali and Eric Rasmussen, Co-Founders of Spacious Skies Campgrounds, talked about their husband-and-wife team dynamics. Eric focused on acquisition, capital markets, and asset management, while Ali focused on operations, running the campground, brand development, and marketing. The couple started their business from scratch and now focusing on perfecting their business process. Travis John, Founder of CamperDAO, discussed how they aimed to democratize the ability to vote and make decisions using blockchain technology. CamperDAO is a community-driven project that aims to organize modern millennial campers through communication and committees to organize businesses. The goal is to crowd-fund 10,000 fellow RVers to buy their first campground. Nate Thompson, Founder of KCN Campground, shared their model of upgrading underutilized campgrounds and the usage of automated text messaging for guests. He also mentioned the importance of having a consumer-focused website and his insights on the use of AI in sending messages and recommendations to guests. Overall, the podcast provided valuable insights into the camping and outdoor industry. From brand building to automation and the use of innovative technologies such as blockchain and AI, the founders shared a wealth of knowledge and experience that is sure to benefit anyone interested in the industry.
This week we were joined by MC Fireside Chats.
March 15, 2023

MC Fireside Chats – March 15th, 2023

On the March 15th edition of MC Fireside Chats, a panel of industry experts convened to share their experiences and insights. The episode, sponsored by Firefly Reservations, featured recurring guests Joe Duemig of App My Community and Scott Knepp of IVEE Group, alongside special guests Thomas Bales and Jake Schmitz, co-founders of Lagos Collective and owners of Swan Lake Resort & Campground. Host Brian Searl led the discussion with Tom and Jake from Lagos Collective, a group of five young entrepreneurs who unexpectedly found themselves in the campground business after initially planning to build a workshop and cabins on a private plot of land in Minnesota. Instead, they purchased Swan Lake Resort and Campground, embracing the challenge of honoring the existing culture and expectations of long-time guests while adapting their original vision to run the campground effectively. The group candidly shared their journey, emphasizing the importance of due diligence when purchasing a campground, as well as meeting code and regulations to avoid future problems. Scott Knepp advised potential campground buyers to pay the right people to do the right things, as expertise is invaluable during the acquisition process. Reflecting on their growth as campground owners, Tom and Jake expressed their gratitude for the tight-knit community of resort owners and the wealth of resources available. Joe Duemig highlighted the value of vendors in providing information and training for their products. At the same time, Scott Knepp stressed the benefits of being part of a portfolio with a third-party manager for access to a shared knowledge base and weekly management calls. The panel also touched upon the role of technology in the outdoor hospitality industry, particularly the potential benefits and challenges of artificial intelligence. While AI can create high-quality content and help users navigate complex systems more easily, the panel acknowledged the potential dangers of AI, such as the spread of fake news or misinformation. The group also explored the evolving landscape of SEO and how it may change over time. Lastly, the podcast introduced a new initiative called MC Masterclass, aimed at providing free courses and resources for campground owners and operators. This highlights the growing interest in using audio formats like podcasts to share information and learn from industry peers. With a focus on networking, relationship-building, and technology as a tool to enhance the guest experience, the panel on MC Fireside Chats offered valuable insights for both new and seasoned campground owners.
This week we were joined by MC Fireside Chats.
February 15, 2023

MC Fireside Chats – February 15, 2023

The week’s edition of MC Fireside Chats centered on the recent happenings in the RV and camping industries. Host Brian Searl was joined by recurring guests Mike Harrison from CRR Lifestyle and Joe Duemig of App My Community, as well as special guests New Jersey Campground Owners and Outdoor Lodging Association Executive Director Joann Delvescio and Harvest Host CEO Joel Holland. The group opened the discussion around the Mid-Atlantic Conference for Campground Owners, an opportunity to for networking and learning for the park owners and key players in the industry. It will be held in Orlando, Florida, this February 27 to March 1. They shared their experiences attending trade shows and emphasized the importance of networking with campground owners and offering value through products and services. They also discussed upcoming conferences in the spring, including the Ohio Ocus, the Northeast Camping Association, the Waco Association of Campground Owners camp Michigan, and the California Outdoor Hospitality Association. The Mid-Atlantic Conference provides an opportunity for the industry to come together and learn from each other. It offers an early bird special registration offer of $250, which includes 10 sessions, lunch, and dinner on Monday and Tuesday. Joel Holland also talked about his latest project, the Campers Card, a free marketing program for campgrounds that provides RV campers with discounts and perks. The program does not require any special software, contracts, or fees for campgrounds to join, and the team is developing a new website that will launch with the product in April. They aim to address the challenge of RV travel discovery by investing in product development and marketing to attract RVers to the program. The group discussed the challenges of balancing marketing and spamming customers and the importance of offering perks and discounts tailored to individual campgrounds. They also discussed the changing trends in the camping industry, with people having higher disposable incomes and looking for a wider range of amenities. The conversation concluded with Joann sharing information about her camping and RV show and encouraging individuals to attend. Overall, the podcast highlights the need for flexibility and understanding the needs of both RVers and campground owners to make the camping and RV industry successful. The discussion also emphasized the importance of networking and learning opportunities offered through trade shows and conferences.
On January 18, 2023, MC Rescue Chats had the pleasure of being joined by Duncan Aguilar for this week's fireside chat.
January 18, 2023

MC Fireside Chats – January 18, 2023

In this week’s episode of MC Fireside Chats, show hosts Brian Searl and Cara Csizmadia discussed the possible opportunities and challenges that AI usage may bring to the campground and RV industry. Joining them for this discussion are recurring guest Papoose Pond Co-Owner Duncan Winship and special guest Outdoor Venture Partners Managing Partner Andrew Garcia. The group discussed various topics, such as the effects of using AI for customer service, enforcing campground rules, increasing bookings, and marketing. They also emphasized the limitations of AI technology and the need for more data to enhance its capabilities to make decisions. They also discussed the possibility of using robots for security and other purposes in campgrounds. Garcia, who is also an owner of two campgrounds, one of which is fairly recently developed, shared his thoughts on how new players in the outdoor hospitality industry can bring in new energy and ideas. He expressed staff challenges and how catering to the demands of guests is important. “The use of AI in the campground industry is a game changer. It helps us to provide a more personalized experience to our guests while still maintaining a sense of security,” he said. “The possibilities of AI in the campground industry are endless. It will make the process of customer service, rule enforcement, and marketing more efficient, which in turn will help to improve the guest experience,” said Winship. The group’s discussion shifted to the idea of using AI to improve campground operations’ efficiency and utilizing virtual reality in attending conferences and networking like the upcoming Canadian Outdoor Hospitality Conference 2023, organized by the Canadian Camping & RV Council, which will be done purely virtual. They also discussed the potential of AI tools such as GPT-4 and its potential impact on the RV industry. MC Fireside Chats is a podcast that discusses the latest trends and challenges in the campground and RV industry with experts. The show is hosted by Brian Searl and Cara Csizmadia. The latest episode is available now and can be found on the show’s website or on popular podcast platforms.
This week, on December 21st, we were joined by MC Fire Chats during our MC Fireside Chats episode.
December 21, 2022

MC Fireside Chats – December 21st, 2022

This year has been a rollercoaster ride for the outdoor hospitality, outdoor recreation, RV, glamping, and campground industries. While the sectors had their fair share of struggles, they also celebrated victories and accomplishments. In this year-ender episode of MC Fireside Chats, we brought back industry experts to look back and discuss learning points from this year. Industry experts Connor Schwab, Scott Knepp, Jeff Hoffman, Phil Ingrassia, Curtis Hemmeler, Rich Schnippel, and Mike Harrison talked about the state of the campground and outdoor hospitality industry in 2022 and what they are looking forward to in 2023. Jeff Hoffman, Founder of JH Consulting Solutions, reflects on how the industry fared in 2022. Phil Ingrassia, RVDA’s executive director anticipates another busy year for the industry. Ingrassia said the final numbers for 2022 aren’t done, but the data projection for RV wholesale shipments is just under 500,000–a product of the normalization of production. Curtis Hemmeler, President of RVTI, talked about the milestone the institute achieved as they continue to produce more certified RV technicians to solve the RV industry’s shortage of trained technicians and to implement metrics to track the RV customer experience. Hemmeler proudly announced that by December 31st, RVTI has added over 1,200 trained and certified technicians. Rich Schnippel, founder and president of Encore RV had seen a bright 2022 and anticipates challenges in 2023 due to economic uncertainties. Schnippel is hopeful that the economy will stabilize for the benefit of the industry. Scott Knepp, director of operations at IVEE Group shared the impact of gas prices and inflation on consumer confidence. Knepp believes the future looks bright and is hoping for normalization and stabilization in the industry. CRR Lifestyle’s Mike Harrison looked at the challenges of this year and the uncertainties of the coming year as an opportunity for park owners to innovate, pivot, and think outside the box. Connor Schwab of Sage Outdoor Hospitality highlighted the importance of tracking outdoor hospitality data for future park owners. Overall, the guests reflected on the challenges and successes of the campground, RV, and outdoor hospitality industries in 2022 and look forward to the potential for continued growth and innovation in 2023. They touched on topics such as the popularity of glamping, the impact of the pandemic on the RV industry, and the increasing demand for outdoor travel and experiences.
On July 6th, 2022, we had the pleasure of hosting MC Fireside Chats.
November 16, 2022

MC Fireside Chats – November 16th, 2022

This week on MC Fireside Chats, this special edition of the show takes place at this year’s KOA Convention & Expo! Podcast host, Brian Searl, is joined by KOA campground owners around the country. KOA President & CEO Toby O’Rourke, Brigham City KOA’s James Settlemire, KCN Campgrounds’ Nate Thompson, Sandusky/Bayshore KOA’s Jeff Hoffman, and Raton, New Mexico KOA’s Grant Robertson joined today’s show, discussing KOA’s and the camping industry’s direction in the future. The show kicked off with Toby O’Rourke telling KOA’s new direction and mentality moving forward, especially since the organization recently experienced its best year in their history. She said it was time to look back and “think like a start-up” company once again since they have been in business for 60 years. It could help KOA learn how they can keep growing as an organization and “be mission-driven.” She added that the companies that started at the same time as they did 60 years ago are no longer in business, so they don’t want KOA to be disrupted and go out like the others. She believes it’s best to keep looking for ways to improve. She mentioned some future projects of the organization, like ideating new technology, data analysis, and other equipment that can help them and their franchisees go to the next level. The discussion continued with Jeff Hoffman explaining the status of his KOA and its ongoing plans, then his recent experience in the event’s session, especially how deserving the campgrounds who won this year’s awards in the KOA awards show. James Settlemire said KOA has always been hands-on when it comes to supporting the operations of its franchisees and their entrepreneurial spirit. And, how the conference was always about the people in the industry, giving them to keep up with change and adapt to recent times. As a first-timer in the convention, Nate Thompson shared how impressed he was with KOA and their use of data analytics, determining their best course of action. He said he wants to keep using the organization’s support and technology to help grow and improve his campground. As someone who’s been going to the convention for 20 years, Grant Robertson said that people are becoming increasingly interactive with each other, sharing how their respective campgrounds improved through the years. “They dont ask franchisees to change without trying some actions first. KOA doesn’t demand change [immediately]. They first suggest action plans and what could work, helping [franchisees] slowly but surely adapt to the changing times without disrupting them too much,” he said. He said KOA has been supportive and meeting the expectations of their franchisees and customers, giving each the best experience possible. The current KOA makes them feel valued and provides value in the work they do. Nate shared that he loved the startup mentality since he started in a few tech companies in the past, understanding the direction. He has lived the experience of trying something new then keep it if it works, then moving forward if it failed. It allows them to learn. James. the guests coming in has changed, and they are not just staying in their RV, they want to go around the area and experience the outdoors. He likes the experience of trying something new and learning from it. He is excited about how KOA will understand the new guest demographic coming in their campgrounds. Jeff said KOA does a great job helping their people, from the new members to the old. They provide the support they need. They are an innovative company always looking to new things to grow. He said People in the organization are leaders not followers. All their operation systems need to keep growing and he loves the data they receive to show them what works. One of the great things about KOA is that he gets to sit down and chat with other industry members and discuss the technologies, amenities, and ideas that could help them grow. They share information to help them thrive.
MC Fireside Chats: This week, we were joined by Daniel at MC Fireside Chats.
October 19, 2022

MC Fireside Chats – October 19th, 2022

In a recent episode of MC Fireside Chats, sponsored by Firefly Reservations, we discussed what was on the minds of campground owners with our recurring guests, who appear once a month with us to cover various topics: Mike Harrison, from CRR Lifestyle Duncan Winship, from Papoose Pond Joe Duemig, from App My Community Amir Harpaz of Torrey Trails RV & Golf Resort also joined us to share how the park was preparing for the EV revolution. Four Points RV Resorts CEO Sean Vidrine was another special guest for that episode. He discussed the new upgrades at Paradise Ranch RV Resort and also the park’s preparations for the upcoming holiday season. MC Fireside Chats is a weekly show focused on the latest news, trends, and commentary from the Outdoor Hospitality Industry with hosts Brian Searl and Cara Csizmadia.

Recurring Guests

Jeff Hoffman, Camp Strategy

Jeff Hoffman

Camp Strategy
Sandy Ellingson, RV Industry Advisor

Sandy Ellingson

RV Industry Advisor
Mike Harrison, CRR Hospitality

Mike Harrison

CRR Hospitality
Angele Miller, Creekside RnR Glamping

Angele Miller

Creekside RnR Glamping
Robert Preston, Unhitched Management

Robert Preston

Unhitched Management
Casey Cochran, Campspot

Casey Cochran

Campspot
John McMahon, Camp Door County RV Resort & Campground

John McMahon

Camp Door County RV Resort & Campground

Week 4 - Marketing, AI, and Technology

The fourth Wednesday of the month covers the latest tools and marketing strategies driving innovation in outdoor hospitality. Guests include marketing pros, AI experts, and tech providers exploring personalized marketing, smart technologies, digital engagement, and data-driven operations.

September 23, 2026

MC Fireside Chats – September 23rd, 2026

During the September 23, 2026, episode of MC Fireside Chats, industry experts emphasized that campground operators should embrace artificial intelligence to automate backend data and marketing workflows, ultimately saving time and boosting revenue while keeping the technology invisible to preserve genuine, human-to-human hospitality.
August 26, 2026

MC Fireside Chats – August 26th, 2026

During the latest episode of MC Fireside Chats, industry experts agreed that while the rapid evolution of artificial intelligence and its use in marketing continues to spark debates over authenticity, its greatest value in outdoor hospitality lies in automating backend operations so staff can focus on delivering exceptional, human-to-human guest experiences.
June 24, 2026

MC Fireside Chats – June 24th, 2026

In the June 24, 2026, episode of MC Fireside Chats, industry experts Matt Whitermore, Scott Lengel, and Craig Alsup discussed the urgent need for campground owners to embrace artificial intelligence and smart technologies. The panel highlighted how economic pressures and evolving consumer expectations are making digital innovation and operational efficiency essential for long-term survival in the outdoor hospitality market.
May 27, 2026

MC Fireside Chats – May 27th, 2026

In the May 27, 2026 episode of MC Fireside Chats, Brian Searl, Cara Csizmadia, and Amber Simpson discussed the urgent need for campgrounds to adopt AI and adapt to changing Google search behaviors despite valid environmental reservations. The panel also emphasized that leaning on hyper-local marketing strategies and trusted industry partners is essential for operators to successfully navigate current economic headwinds and lower transient occupancy rates.
April 22, 2026

MC Fireside Chats – April 22nd, 2026

In the recent episode of MC Fireside Chats, Brian Searl and his guests discuss how AI serves as an invisible intelligence layer to improve park efficiency and guest personalization. They conclude that the technology’s true value lies in automating the back office so that staff can focus entirely on providing an authentic human experience in nature.
March 25, 2026

MC Fireside Chats – March 25th, 2026

The episode featured Brian Searl, Peter Pilarski, and Mike Lee discussing how AI and shifting search behaviors are transforming discovery and marketing for campground owners and tourism operators, with Peter advocating for “digital authority” through structured website content, schema markup, and entity consistency, while Mike shared how restructuring data on his Campsite Tonight app’s pages tripled his search impressions. All three agreed that small business owners should start with practical steps like optimizing their Google Business Profile and answering real traveler questions on their websites, focusing on one priority at a time rather than trying to tackle everything at once.
February 25, 2026

MC Fireside Chats – February 25th, 2026

Host Brian Searl led a discussion on the rapid evolution of AI agents and “dark factory” patterns with experts Matt Whitermore, Kurtis Wilkins, Cara Csizmadia, and Patrick Mullen. The panel explored how these technologies are revolutionizing campground operations and digital marketing, emphasizing that even non-technical operators can now leverage high-speed AI tools to build custom software and optimize guest acquisition strategies.
January 28, 2026

MC Fireside Chats – January 28th, 2026

In a session focused on the future of outdoor hospitality, host Brian Searl and industry experts discussed how AI and automation are being used to streamline operations and enhance the guest experience. The panel emphasized that while technology handles backend efficiency and data-driven tasks, the primary goal remains freeing up staff to provide a more personalized, human touch for campers.
November 26, 2025

MC Fireside Chats – November 26th, 2025

The November 26th episode of MC Fireside Chats featured an in-depth discussion on the accelerating pace of AI, sparked by the new Gemini 3.0 model and the US government’s “Genesis Mission,” with host Brian Searl and guests Kurtis Wilkins, Matt Whitermore, Cara Csizmadia, and special guest Lizzy Bustamante. The panel explored how AI is transforming business operations and slowing job growth, stressing that the outdoor hospitality industry must leverage these tools to enhance the crucial, human-centric guest experience rather than fearing the technological shift.

Recurring Guests

Mychele Bisson, Bison Peak Ventures

Mychele Bisson

Bison Peak Ventures
Cara Csizmadia, Canadian Camping & RV Association

Cara Csizmadia

Canadian Camping & RV Association
Matt Whittemore, Climb Capital

Matt Whittemore

Climb Capital
Ravi Parikh, RoverPass

Ravi Parikh

RoverPass
Sarah Stahl, Market Movers

Sarah Stahl

Market Movers

Week 5 - Multi-Sector Show

On the rare occasions when a month has a fifth Wednesday, we present a special multi-sector episode. This collaborative platform brings together a diverse panel of guests from the glamping, campground, RV, outdoor recreation, and activities industries. The rich discussion fosters a multifaceted understanding, offering varied perspectives and insights from across these sectors.

May 29, 2024

MC Fireside Chats – May 29th, 2024

In this episode of MC Fireside Chats, host Brian Searl is joined by Don Bennett, Jr., owner of Conesus Lake Campground; Melissa Baker, Director of Virginia State Parks; and Louis Thompson, Founder and CEO of Nomadic Resorts. Brian opens by explaining that this episode is unique, allowing for deeper conversations with the guests due to the extra week in the month, which provides an opportunity for a more intimate discussion with fewer guests. Don Bennett discusses his semi-retirement and the operations of his family’s two campgrounds in the Finger Lakes, along with their company, Murch Tourism. They distribute campground brochures and travel guides at consumer shows, with several upcoming events in Allentown, New York, Cleveland, and Hershey. Don also talks about his new role as the Executive Director of the Illinois Campground Association and their legislative goals, emphasizing the importance of adapting to changing trends in the RV industry, such as the shift towards smaller units that are easier to manage and place less demand on campground infrastructure. Louis Thompson delves into the potential of 3D printing in building construction, mentioning a project in Texas where the first 3D-printed hotel is being built. He highlights the benefits of 3D printing for creating innovative designs but also expresses concerns about the impact on traditional building trades. Louis describes the trend of van life, where young people retrofit traditional vans into camper vans, and how Nomadic Resorts focuses on creating modular, luxury tented camps that combine comfort with sustainability and mobility. He showcases their innovative designs, including the Looper, a modular, luxury tent that can withstand severe weather conditions. Melissa Baker explains her role as Director of Virginia State Parks, overseeing 42 state parks with various camping accommodations. She discusses the planning process for state parks, which involves public input every ten years to guide the development of camping facilities. Melissa highlights the differences between state and private campgrounds, emphasizing that state parks offer more primitive camping experiences but do have some amenities. She notes the challenges of accommodating larger RVs and the trend towards smaller, more customized units. The conversation shifts to the increasing popularity of smaller RVs and custom-built units. Don confirms this trend, mentioning the customization of Sprinter vans and the conversion of old school buses into mobile tiny homes, known as “schoolies.” He notes that smaller units are easier to manage and place less demand on electricity, which is beneficial for campgrounds and state parks alike. Don also highlights the importance of providing a variety of experiences for campers, emphasizing the need to offer activities and amenities that enhance the outdoor experience. Louis showcases Nomadic Resorts’ innovative designs, including the Looper and the Seed Pod. The Looper is a modular, luxury tent that combines comfort with sustainability and mobility, designed to withstand 140 km/h winds and featuring high-quality materials for longevity. The Seed Pod is a tent suspended from trees, designed for nature reserves and environmentally sensitive areas, offering an immersive nature experience with minimal environmental impact. Louis explains that these designs aim to provide the luxury and comfort of a hotel room while maintaining a strong connection to nature. The discussion touches on the balance between providing unique, high-end accommodations and maintaining a natural camping experience. Don mentions the challenges of zoning and capital investment, especially for campgrounds open only part of the year. He highlights the need for campground owners to be creative and innovative in offering new experiences to attract and retain guests. Louis and Brian agree on the growing demand for unique accommodations and the potential for innovation in the RV and camping industry. Melissa concludes by emphasizing the spectrum of outdoor experiences available to campers and the importance of catering to different preferences. She mentions the role of public input in guiding the development of state parks and the need to adapt to changing trends in the camping industry. Melissa also highlights the importance of collaboration between public and private campgrounds to provide a diverse range of experiences for campers. The episode wraps up with Don and Louis sharing resources and contact information for their respective businesses. Don mentions Murch Tourism and Illinois Go Camping as valuable resources for finding great campgrounds. Louis highlights Nomadic Resorts’ architectural and design services, expressing his interest in continuing the conversation in future episodes. The guests thank Brian for the opportunity to share their insights and look forward to future discussions on the evolving trends in outdoor hospitality and camping.
A screenshot of a white background with text and images related to the 2024 MC Fireside Chats.
January 31, 2024

MC Fireside Chats – January 31st, 2024

In a recent episode of MC Fireside Chats, hosted by Brian Searl, the conversation delved into the intricacies of the outdoor hospitality industry, featuring insights from Jenny McCullough, Director of Brand & Operations at Terramor Outdoor Resort/KOA; Jim Ritchie, CEO and Founder of AEONrv; and Dan and Angela Ugstad, Owners of Cuyuna Range Campground. The discussion spanned a range of topics, from the evolution of camping and glamping experiences to the integration of technology and sustainability in outdoor hospitality. Jenny McCullough shared the vision behind Terramor Outdoor Resort, a venture by KOA aimed at offering an elevated camping experience. She highlighted the importance of connecting people to the outdoors and each other, a mission central to KOA’s ethos. Terramor, embodying the concept of luxury camping, has been successful in attracting both seasoned campers and those new to the outdoor experience, demonstrating the growing appeal of glamping. McCullough emphasized the role of personalized guest experiences and the significance of staff interaction in enhancing the overall stay, underscoring the balance between technology and human touch in creating memorable visits. Jim Ritchie introduced AEONrv, a company focused on redefining the RV experience with high-tech, all-season vehicles designed for off-road and off-grid adventures. Ritchie’s background in Silicon Valley has informed the innovative approach of AEONrv, which aims to cater to a niche market seeking sustainable and durable RV options. He discussed the challenges and opportunities in expanding the RV market, particularly in relation to winter camping, and highlighted the importance of sustainability in the design and operation of RVs. Dan and Angela Ugstad shared their journey of establishing Cuyuna Range Campground, emphasizing their commitment to creating a private and nature-centric camping experience. They discussed the challenges of starting a campground from scratch, including navigating environmental regulations and designing a layout that prioritizes privacy and space. The Ugstads’ approach reflects a growing trend in the industry towards offering more secluded and environmentally integrated camping options, catering to campers seeking a retreat into nature. The conversation also touched on the broader trends in the outdoor hospitality industry, including the rise of winter camping and the increasing demand for sustainable practices. The speakers discussed the potential for campgrounds and RV manufacturers to adapt to these trends, offering insights into how businesses can evolve to meet the changing preferences of campers. The importance of listening to guest feedback and leveraging technology to enhance the camping experience was a recurring theme, highlighting the dynamic nature of the industry and the need for continuous innovation. Sustainability emerged as a key topic, with discussions on how campgrounds and RV companies are incorporating eco-friendly practices into their operations. From planting native trees and supporting local ecosystems to designing energy-efficient RVs, the speakers shared their efforts to minimize the environmental impact of camping and promote conservation. The introduction of honeybee hives at Terramor Outdoor Resort was highlighted as an innovative approach to combining education and conservation, illustrating the potential for campgrounds to contribute to environmental awareness and stewardship. The episode underscored the complexity of balancing technology, sustainability, and personalized guest experiences in the outdoor hospitality industry. The speakers shared their perspectives on the challenges and opportunities in catering to a diverse range of campers, from those seeking luxury and convenience to those desiring a more traditional connection with nature. The discussion reflected the evolving expectations of campers and the ongoing efforts by industry leaders to innovate and adapt to these changes. This episode provided a comprehensive overview of the current state and future directions of the outdoor hospitality industry. Through the experiences and insights of Jenny McCullough, Jim Ritchie, and Dan and Angela Ugstad, the conversation highlighted the importance of innovation, sustainability, and guest-centric approaches in shaping the future of camping and glamping. As the industry continues to evolve, the commitment to enhancing the outdoor experience while preserving the natural environment remains a central theme, driving the efforts of campgrounds and RV manufacturers alike.
This week's MC Fireside Chats were graced by the presence of Joan Martin.
August 30, 2023

MC Fireside Chats – August 30th, 2023

The recent episode of MC Fireside Chats featured a dynamic discussion with several prominent figures in the camping and RV industry for its multisector discussion. Brian Searl, the host, led the conversation with guests Jason Whiting, President of Pentor Recreation; Nicholas Denaro, Owner of The Ridge Campground; and Scott Hubble, CEO of nuCamp RV. The discussion began with Jason Whiting sharing his insights into the current trends and challenges faced by the camping and recreation industry. He highlighted the impact of the pandemic on outdoor recreation and discussed how Pentor Recreation is adapting to the new normal. Nicholas Denaro, who owns The Ridge Campground, shared his experiences in managing a campground during these challenging times. He discussed the importance of creating a safe and enjoyable environment for campers while also addressing the operational challenges posed by the pandemic. Scott Hubble, CEO of nuCamp RV, shared his perspective from the RV manufacturing side of the industry. He discussed the surge in demand for RVs during the pandemic and how nuCamp RV has adjusted its production and operations to meet this demand. He also touched on the challenges faced by RV manufacturers in sourcing materials and components due to supply chain disruptions. Throughout the podcast, the guests shared their thoughts on the future of camping and RV travel. There was a consensus that the popularity of outdoor recreation and RV travel is likely to continue in the post-pandemic world. However, there are challenges that need to be addressed, such as the need for more campgrounds and improved infrastructure to accommodate the increasing number of RV travelers. The discussion also touched on the importance of technology in the camping and RV industry. The guests agreed that technology plays a crucial role in improving the camping experience for travelers and in helping campground owners and RV manufacturers to operate more efficiently. Overall, the podcast provided valuable insights into the current state of the camping and RV industry, as well as a look ahead to its future. The guests shared their experiences and perspectives on the challenges and opportunities facing the industry, and offered their thoughts on how campground owners, RV manufacturers, and others in the industry can navigate these challenges and thrive in the post-pandemic world.
On March 29th, 2023, we were joined by MC Rescue Chats for our Fireside Chats.
March 29, 2023

MC Fireside Chats – March 29th, 2023

On March 29, the latest episode of MC Fireside Chats, hosted by Brian Searl, took a closer look at the outdoor recreation industry, such as the emerging trends in outdoor activities, innovations in the RV industry, and the growing popularity of glamping. This week’s show featured a panel of entrepreneurs from the outdoor recreation industry, including Kay Rodriguez from Outerly, Chandler Cooper from SkillAbove, and Mike and Melissa Crowe from Mitten Getaways Glamping. Kay Rodriguez, founder and CEO of Outerly, shared her company’s mission to help people connect with nature and each other, particularly in underutilized spaces within cities. “75% of people would go outside more frequently if they could easily find someone else to go with,” she said. She said that Outerly addresses this need by offering a platform for users to find outdoor activities and connect with like-minded individuals. Chandler, the founder of SkillAbove, discussed the various tools and consumer products his company has developed to improve the RV experience. Among their innovations is a device that overrides slide-out mechanisms when they get stuck, allowing RV owners to continue their journey. Chandler highlighted that some manufacturers have started to switch to better slide-out mechanisms due to the increase in problems related to them. He also revealed that RvTesters is working on a new slide mechanism to improve RV quality. Mike and Melissa Crowe, founders of Mitten Getaway’s Glamping Company, shared their vision for a year-round glamping resort in Michigan. The resort will feature diverse accommodations and on-site activities, with a focus on meeting specific property criteria such as having a water feature, being secluded, and offering space for on-site activities. The discussion also touched on the integration of technology in the outdoor recreation industry, such as artificial intelligence (AI) for diagnostics and maintenance in RVs. Chandler acknowledged the potential for this technology but emphasized that the RV industry would need to adopt a more unified approach to system communication and diagnostic access, similar to the automotive industry, for this to be feasible. The conversation also explored the possibility of collaboration between the RV rental marketplace Outdoorsy and SkillAbove to offer a “rescue package” for users who rent RVs and may need assistance with maintenance or repairs. This partnership could provide an added layer of support for those venturing into the great outdoors. As people increasingly seek connections with nature and others in the wake of the pandemic, businesses like Outerly, SkillAbove RvTesters, and Mitten Getaways Glamping are poised to lead the way in transforming the outdoor recreation experience. With new technologies and innovative approaches, the future of outdoor adventure promises to be more accessible, enjoyable, and connected than ever before.
This week we were joined by MC Fireside Chats.
November 30, 2022

MC Fireside Chats – November 30th, 2022

In this special episode of MC Fireside Chats, glamping and camping industry experts from all over the world joined us to talk about the challenges they faced in developing their businesses and how they overcame them. This week’s special guests are Olja Nicholl, owner of Serbia’s first-ever glamping resort, Stephanie Bias of Camp Aramoni in Illinois, Italian Architectural Design Manager Giacomo Sanna, and Valentina Kožarić from Croatia. Nicholl shared how they started Lala Vineyard Glamping Resort, Serbia’s first glamping resort. She said she was inspired by United Arab Emirates’ growing glamping industry and decided to bring glamping to Serbia. For Nicholl, bringing glamping to Serbia was not an easy feat. Nestled in a landlocked country, they had to be resourceful and utilize the little natural resources they had to offer unique experiences to guests. Lala Vineyard started small and is now a glamping resort based on sustainability, local experiences, and wine production. She highlighted that developing not just a glamping business but a community that continuously explores tries local, and collaborates with local suppliers is essential. Sanna, an architectural design manager and architecture and parametric design consultant, talked about the struggles of bureaucracy affecting the glamping industry in Italy and how they develop new solutions that can help glamping businesses in the country. Kožarić, a front office manager for a camping and glamping resort in Croatia offering pitches for campers and mobile homes, said the camping and glamping industry in Croatia is growing. Since the company’s inception, they had to offer something different each year. Bias of Camp Aramoni shared how they struggled to define their identity. From glamping to luxury camping and now boutique camping. When asked what the future holds for them, Bias said they aim to create better, unique experiences, add more accommodations, and open year-round.
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June 29, 2022

MC Fireside Chats – June 29th, 2022

This week on MC Fireside Chats, presented by Modern Campground, we broadcast a special fifth episode for the month of June. Anything and everything were up for discussion. Plus, we were joined by special guests: Neil Demosthenous and Demos Demosthenous, the founders of SkyWeb gave us some guidance on wireless services and infrastructure at campgrounds. Plus, we welcomed Sandra Fraser, Parks Promotion & Development Officer, Province of Nova Scotia who discussed Camping Nova Scotia’s provincial parks. MC Fireside Chats is a weekly show focused on the latest news, trends, and commentary from the Outdoor Hospitality Industry with hosts Brian Searl and Cara Csizmadia.
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September 29, 2021

MC Fireside Chats – September 29th, 2021

In this episode of MC Fireside Chats, presented by Modern Campground, we discussed the then-upcoming fall conferences in the United States and Canada. Lori Severson from the brand new Campground Owners Expo – COE joined us, along with Joss Penny from British Columbia to talk about their respective conferences. Plus, we heard from Joe Duemig, a supplier from App My Community, about vendor interest in these shows, as well as discussed ARVC, KOA, Jellystone, and state conferences like New York and Pennsylvania.