Episodes

Week 1 - Industry Trends & Insights

Each first Wednesday of the month, we dive into the latest trends, market analysis, and predictions in the outdoor hospitality industry. Join industry analysts, market researchers, and outdoor hospitality industry leaders as they unpack topics like market growth, demographic changes, and guest preferences.

October 7, 2026

MC Fireside Chats – October 7th, 2026

During the October 7, 2026, episode of MC Fireside Chats, industry leaders emphasized that to attract an evolving, experiential demographic, campground operators must hyper-focus on specific niches, adapt to the rise of smaller, rugged RVs, and forge strong cross-sector collaborations.
September 2, 2026

MC Fireside Chats – September 2nd, 2026

During the September 2, 2026, episode of MC Fireside Chats, outdoor hospitality experts explored the rapid evolution of AI-integrated property management systems and evolving consumer behaviors, emphasizing a market shift toward simpler recreational vehicles and the importance of targeting guests by specific life stages rather than broad generational labels.
August 5, 2026

MC Fireside Chats – August 5th, 2026

In the August 5th episode of MC Fireside Chats, a diverse panel of outdoor hospitality leaders discussed how current economic headwinds are driving a shift from transient RV travel to long-term stays and unique glamping experiences, emphasizing that operators must leverage creative marketing and exceptional, personalized hospitality to thrive in a rapidly changing market.
July 1, 2026

MC Fireside Chats – July 1st, 2026

In the July 1, 2026, episode of MC Fireside Chats, industry experts discussed how macroeconomic factors and shifting generational preferences are pushing the outdoor hospitality sector to prioritize transparent marketing, proactive AI reputation management, and the creation of highly customized, premium “boutique” RV sites.
June 3, 2026

MC Fireside Chats – June 3rd, 2026

In the June 3, 2026 episode of MC Fireside Chats, our panel of industry experts contrasted the current slowdown in traditional RV sales with the rapid, institutional growth of the glamping sector. The discussion also highlighted how American developers can learn from cost-effective European campsite models and stressed the urgent need to prepare campground electrical grids for the incoming wave of all-electric RVs.
May 6, 2026

MC Fireside Chats – May 6th, 2026

In this episode, guest host Scott Bahr and a panel of industry leaders discussed how rising fuel costs and economic pressures are causing campers to favor shorter, more localized trips and “onboarding” through more accessible accommodations. The group emphasized that the industry’s long-term success depends on a shared responsibility to simplify the guest experience and provide flexible, affordable vacation options for a new generation of casual participants.
April 1, 2026

MC Fireside Chats – April 1st, 2026

The April 1st, 2026, episode of MC Fireside Chats featured industry experts Phil Ingrassia, Scott Bahr, and Simon Neal discussing how steady consumer sentiment and the therapeutic nature of the outdoors are sustaining the industry despite rising gas prices and geopolitical tensions. The panel explored the resilience of RVers and the potential for American campgrounds to adopt European-style “all-inclusive” resort models to attract a more diverse range of guests.
March 4, 2026

MC Fireside Chats – March 4th, 2026

Industry experts on MC Fireside Chats analyzed 2026 data trends, highlighting a shift toward shorter booking windows and the untapped potential of dynamic pricing to stabilize revenue despite “mild” transient growth. The panel emphasized that maintaining operational excellence and clear digital communication is essential for navigating current economic fluctuations and ensuring long-term resilience in the outdoor hospitality sector
February 4, 2026

MC Fireside Chats – February 4th, 2026

In the recent episode of MC Fireside Chats aired on February 4th, 2026, host Brian Searl and a panel of experts analyzed the shifting landscape of outdoor hospitality, noting a positive uptick in early-season booking pace and a stronger consumer sentiment compared to previous years. The discussion centered on a comprehensive new report regarding Gen Z, identifying them as a risk-averse, “experience-chasing” demographic that requires highly authentic digital storytelling and multi-channel marketing to engage effectively.

Recurring Guests

Scott Bahr

Scott Bahr

Cairn Consulting Group
Simon Neal

Simon Neal

CampMap
Miguel Huerta

Miguel Huerta

Mexican Glamping Association
Rafael Correa

Rafael Correa

Blue Water Development
Eleonore Hamm

Eleonore Hamm

RVDA Canada
Phil Ingrassia

Phil Ingrassia

RVDA
Michael Moore

Michael Moore

Texas Association of Campground Owners (TACO)

Week 2 - Building Park Value

The second Wednesday of the month focuses on how to build and evaluate park equity physically, operationally, and financially. With insights from designers, operational experts, active park owners, and valuation specialists, this episode covers physical master planning, strategic amenity investments, revenue generation, market valuation, and how to maximize the price your property commands when it’s time to sell.

September 9, 2026

MC Fireside Chats – September 9th, 2026

During the September 9, 2026, episode of MC Fireside Chats, industry leaders and the owners of Prairie Junction RV Resort highlighted how shifting the focus from basic accommodations to hyper-curated, themed guest experiences—supported by low-cost experiential amenities, modernized technology, and a deeply empowered staff—can drive massive guest loyalty and operational success.
August 12, 2026

MC Fireside Chats – August 12th, 2026

In the August 12, 2026, episode of MC Fireside Chats, industry leaders emphasized that as the outdoor hospitality market faces softening transient RV demand and rising financial pressures, operators must strategically adapt their accommodation mixes and relentlessly prioritize genuine guest connections to maintain profitability.
July 8, 2026

MC Fireside Chats – July 8th, 2026

In the July 8, 2026, episode of MC Fireside Chats, industry experts explored strategies for thriving in the evolving outdoor hospitality market, emphasizing the success of targeting underserved niches, the practical necessity of grid-tied infrastructure over off-grid setups, and the profitability of pivoting to high-value, curated group retreats.
June 10, 2026

MC Fireside Chats – June 10th, 2026

The June 10th, 2026 episode of MC Fireside Chats highlights how outdoor hospitality operators can actively drive occupancy by leveraging targeted social media content, hyper-specific buyer personas, and AI-discoverable local features. The panel also addresses tightening macroeconomic trends, concluding that operators must double down on proactive marketing to capture travelers shifting from costly flights to road trips.
May 13, 2026

MC Fireside Chats – May 13th, 2026

Hosted by Brian Searl, this episode of MC Fireside Chats featured Jeremy Johnson and Zach Stoltenberg discussing the complexities of dynamic pricing and the industry’s shift toward non-RV accommodations. Meanwhile, special guests Travis Chambers and Joy de Vos highlighted the growing demand for experiential travel by sharing their unique, immersive projects—ranging from cinematic, off-grid micro-resorts to educational, working dairy farms.
April 8, 2026

MC Fireside Chats – April 8th, 2026

The April 8th, 2026, episode of MC Fireside Chats featured industry leaders discussing the critical balance between implementing highly intuitive automated tech and preserving the authentic outdoor experience. The panel highlighted actionable strategies for maximizing revenue and tax benefits through premium cabin investments, while navigating upcoming challenges in Class A fire regulations, site-specific architectural design, and ADA accessibility.
March 11, 2026

MC Fireside Chats – March 11th, 2026

Host Brian Searl led an industry-focused discussion with experts Jayne Cohen, Casey Cochran, Jeremy Johnson, Shawn Verbrugghe, and Serg Mashkov to explore how economic shifts, luxury accommodation trends, and unique experiential programming are redefining the future of outdoor hospitality.
February 12, 2026

MC Fireside Chats – February 12th, 2026

In this episode of MC Fireside Chats, Joe Duemig hosts John McMahon of Camp Door County, who shares how his new resort uses “intentional” guest experiences like mushroom foraging, stargazing, and mountain bike trails to build a unique brand identity. The panel, including Casey Cochran and Zach Stoltenberg, discusses how these curated activities and strategic local partnerships drive transient demand and guest loyalty without relying solely on traditional amenities or aggressive price discounting.
January 14, 2026

MC Fireside Chats – January 14th, 2026

The first Guest Experience episode of MC Fireside Chats in 2026 brought together U.S. and UK industry leaders to examine land use economics, guest segmentation, and how differing markets approach revenue, design, and experience. The panel agreed that future growth depends less on uniform luxury builds and more on aligning amenities, add-on revenue, and immersive, nature-driven experiences with clearly defined guest expectations, supported by smarter use of data.

Recurring Guests

Tom Mason, IVEE Group

Tom Mason

IVEE Group
Zach Stoltenberg, Clockwork

Zach Stoltenberg

Clockwork

Landan Dory

North Star Brokerage & Advisory

Jayne Cohen, Campground Consulting Group

Jayne Cohen

Campground Consulting Group

Scott Foos, Horizon Outdoor Hospitality

Scott Foos

Horizon Outdoor Hospitality
Jeremy Johnson, Kona Hills Campground

Jeremy Johnson

Kona Hills Campground
Kaleigh Day, Surf Junction Campground

Kaleigh Day

Surf Junction Campground

Week 3 - Business Operations and Management

On the third Wednesday, we tackle the operational side of running a successful campground. This episode features operations consultants and experts discussing strategies for staff management, technology integration, and maintaining profitability while navigating challenges.

Promotional graphic for "MC Fireside Chats" on May 15th, 2024, with guest host Scott Knepp, featuring Greg Emmert, Jon Adams, and Steven Kramer. Logos for Modern Campground and Insider Perks are included. Don't miss out on this insightful discussion relevant to top SEO keywords!
May 15, 2024

MC Fireside Chats – May 15th, 2024

In the recent episode of MC Fireside Chats, guest host Scott Knepp fills in for regular host Brian Searl. Scott is joined by esteemed colleagues in the RV and outdoor hospitality industry: Greg Emmert, Senior Strategist at Camp Strategy; Jon Adams, owner of Sandusky Milan RV Park; and Steven Kramer, founder of Campground Support. Scott kicks off the episode by thanking Brian Searl for taking a well-deserved vacation and sets the tone for a fun and informative discussion with the guests. Greg Emmert opens the conversation, jokingly acknowledging Scott as a smarter and better-looking version of Brian. Greg expresses excitement about the upcoming discussion with Jon Adams and Steven Kramer. Scott introduces Jon Adams, owner of Sandusky Milan RV Park, and Steven Kramer, who manages a campground and founded Campground Support, a company providing remote support for campgrounds. Both guests share their backgrounds and express enthusiasm for the conversation. Scott initiates a discussion on mobile applications that have proven beneficial in campground management. Greg shares his experience with the OnX app, which he uses for hunting and identifying property boundaries, and the Merlin Bird ID app, which uses AI to identify bird songs. Steven introduces ClickUp, a productivity app he uses to manage tasks and schedules efficiently. Jon emphasizes the importance of clean restrooms in attracting and retaining guests at his park. He shares how investing in clean and well-maintained facilities has been a key factor in the success of Sandusky Milan RV Park. Greg and Steven echo this sentiment, highlighting that clean restrooms are crucial in the hospitality industry. Scott asks Jon about managing and prioritizing various projects at his park. Jon explains how he addresses existing infrastructure issues first and plans projects during the off-season to avoid disruptions. He shares his approach to budgeting and making improvements that enhance guest satisfaction. The conversation shifts to common challenges in campground management, particularly staffing and managing guest expectations. Steven discusses how Campground Support helps address these challenges by providing remote support for phone calls and reservations, allowing campground staff to focus on on-site tasks. Greg introduces the concept of revenue management and dynamic pricing, emphasizing the importance of adjusting rates based on demand and occupancy levels. Jon and Steven share their experiences with dynamic pricing and how it has helped increase revenue and optimize occupancy at their respective parks. As Memorial Day approaches, the guests discuss their preparations for the peak season. Jon talks about organizing events like food trucks, cornhole, and karaoke to enhance the guest experience. Steven mentions the importance of having adequate staffing and addressing any technical challenges to ensure a smooth operation during the busy season. The episode concludes with each guest sharing what they are excited about in the near future. Scott looks forward to a family cruise and celebrating a 10/10/10 Good Sam rating for a property in Alabama. Greg is eager to go birdwatching, taking advantage of the peak migration season. Steven and his wife are excited about their upcoming vacation, while Jon is preparing to celebrate his 10th wedding anniversary. Scott wraps up the episode by thanking the guests for their insights and contributions. He invites listeners to stay tuned for more episodes of MC Fireside Chats, promising more valuable discussions on outdoor hospitality and campground management. The episode ends with a reminder to email show suggestions and to visit Modern Campground for the latest industry news.
Promotional graphic for "MC Fireside Chats" featuring a campfire logo flanked by green sound waves, listing guest speakers for the week on a torn paper design.
April 17, 2024

MC Fireside Chats – April 17th, 2024

In the latest episode of MC Fireside Chats, hosted by Brian Searl, a dynamic conversation unfolded featuring insights from leaders in the outdoor hospitality industry. The session began with Brian introducing the context for the discussion, emphasizing the series’ dedication to exploring real-world experiences and strategies from campground owners and industry experts. Richard Chandler, a seasoned campground owner, shared his unique approach to business, focusing on community engagement over immediate profit. He elaborated on hosting a significant annual music festival that, while not particularly profitable, greatly enhanced community ties and visibility for his campground. Richard’s strategy revolves around providing value and enrichment to the campground experience, which he believes will pay off in the long run in terms of loyalty and reputation. Craig Alsup contributed to the conversation by discussing the transformations he has implemented at his campground. Having purchased a previously failing campground, Craig turned the business around through strategic improvements and active marketing. His efforts have resulted in increased occupancy and revenue, highlighting the potential for success with the right strategies and execution. Bobby Sorden introduced the platform Supplier Spot, designed to connect campground owners with suppliers and facilitate resource trading. This platform serves as a critical tool for improving operational efficiencies and fostering industry connections, demonstrating a significant leap towards modernizing campground operations. Candace McNamara from Staylist provided an overview of the technological advancements available to campground owners. She discussed how their platform could help streamline operations, from reservations to point-of-sale systems, and emphasized the importance of adopting technology to enhance guest experiences and operational efficiency. Greg Emmert, co-founder at Camp Strategy, offered consultancy insights, focusing on the potential for campgrounds to increase revenue by leveraging underutilized assets. Greg’s advice centered on custom solutions that address the specific needs and potential of each campground, advocating for a tailored approach to business improvements. Throughout the discussion, the speakers shared personal anecdotes and strategies, enriching the conversation with practical advice and real-life examples. The importance of community-focused activities was a recurring theme, with Richard detailing his approach to hosting events that, while not immediately profitable, build long-term value for guests and the broader community. Marketing strategies were also a focal point, with Craig discussing how targeted advertising and community engagement helped fill his sites. Bobby’s platform, Supplier Spot, was highlighted as a valuable resource for finding and utilizing suppliers effectively, illustrating the benefits of networked solutions in the industry. Technology’s role in modernizing campground operations was emphasized by Candace, who pointed out the various ways campground owners can integrate systems to enhance efficiency and guest satisfaction. Greg supported this by detailing how consulting can help identify profitable improvements that align with a campground’s unique characteristics and market position. The episode wrapped up with a broader discussion on the financial aspects of running a campground, with Richard candidly sharing his financial strategies and future goals. The conversation also touched on innovative ideas like selling back solar energy, showcasing the diverse and evolving nature of campground management challenges and solutions.
Podcast episode graphic for "MC Fireside Chats" featuring guest names for the March 20th, 2024 show against a backdrop with a campfire motif and sound wave graphics.
March 20, 2024

MC Fireside Chats – March 20th, 2024

In a recent episode of MC Fireside Chats, hosted by Brian Searl, a diverse panel of outdoor hospitality experts gathered to discuss the evolving landscape of campground and RV park development. The episode featured insights from Candice McNamara, Nate Thompson, Greg Emmert, Tyler Watts, Ed Bridgman, Moriah Abbott, Joe Duemig, and Scott Knepp, each bringing a unique perspective to the table. Candice McNamara, highlighting the importance of choosing the right reservation software, emphasized the multifaceted nature of the industry. Whether through building, buying, or affiliating with brands like Jellystone or KOA, McNamara pointed out the necessity of innovation and the role of technology in connecting with guests. She advocated for waitlisting and proactive communication as tools for building anticipation and engagement even before a park opens. Nate Thompson shared his experience with KOA, focusing on the value of data in making informed decisions about park expansion and development. He discussed the recent acquisition of a Gettysburg PA KOA, illustrating the importance of understanding a property’s potential for expansion and the need for thorough due diligence to uncover any potential issues that could impact development plans. Greg Emmert spoke to the philosophical aspects of campground development, stressing the importance of having a clear vision and story for a park. He argued that every aspect of a campground, from its layout to its operations, should reflect this vision to create a cohesive and compelling guest experience. Tyler Watts, sharing his journey of developing Broad River Campground from scratch, highlighted the learning curves and the importance of adaptability. He discussed the challenges of working with septic systems and the benefits of engaging with the local community and industry peers to learn from their experiences. Ed Bridgman, an expert in RV destination types, emphasized the importance of building the right type of facility for the local market. He cautioned against turning an existing property into something it’s not and underscored the value of understanding the local market to ensure the success of a development project. Moriah Abbott, representing Binghamton Jellystone Park, shared her approach to creating “wow moments” and memories for families. She discussed the park’s focus on catering to the needs of young families and the ongoing expansion efforts to accommodate larger RVs and provide more amenities. Joe Duemig introduced the concept of using mobile apps, like App My Community, for guest engagement and feedback. He highlighted the potential of technology to enhance the guest experience and the importance of gathering data directly from guests to inform development decisions. Scott Knepp discussed the challenges and opportunities of managing properties with varying needs and histories. He emphasized the importance of aligning the physical development of a park with its operational vision and the guest experience it aims to provide. Throughout the discussion, the panelists shared a common theme: the importance of understanding the market, engaging with guests, and leveraging data and technology to inform development decisions. They highlighted the collaborative nature of the outdoor hospitality industry and the value of sharing experiences and learning from one another. The episode of MC Fireside Chats provided a comprehensive overview of the complexities involved in developing and operating campgrounds and RV parks. Through the insights of the panelists, listeners gained a deeper understanding of the strategic considerations necessary to succeed in the outdoor hospitality industry.
This week, on February 21st, 2024, we were joined by MC Fireside Chats.
February 21, 2024

MC Fireside Chats – February 21st, 2024

In the latest episode of MC Fireside Chats, hosted by Brian Searl, the conversation delved into the evolving dynamics of the outdoor hospitality industry, featuring insights from a panel of seasoned experts. The episode brought together Candice McNamara from Staylist, Whitney Scott from Kampgrounds of America (KOA), Joe Duemig from App My Community, and Troy Haney, who shared the poignant story behind Kacie’s Campground. Each guest brought a unique perspective to the table, discussing the integration of technology in campgrounds, the importance of adapting to seasonal changes, and the personal motivations behind campground operations. Brian Searl, the founder and CEO of Insider Perks, facilitated the discussion, focusing on how campgrounds can succeed by embracing innovation and understanding the needs of their guests. The episode highlighted the significance of campground owners focusing on creating memorable experiences for their guests, leveraging technology to enhance operational efficiency, and the growing trend of winter camping. Whitney Scott, shared her insights on the increasing interest in winter camping and how campgrounds can market their availability during the colder months. She emphasized the need for campgrounds to adapt their amenities for winter campers and discussed the trend of campers booking their spots earlier to secure their preferred camping holidays. Whitney also touched upon the importance of understanding consumer behavior and adapting marketing strategies to meet the evolving demands of campers. Candice McNamara spoke about the generational handoff of campground properties to millennials and the adoption of new technologies in campground management. She highlighted the use of intuitive software for operations and reservations, pointing out the trend towards creating memorable experiences for campers. Candice also discussed the importance of campgrounds adapting to new technologies and big conversations around marketing and automation. Joe Duemig discussed the role of mobile apps in enhancing guest engagement and communication within campgrounds. He highlighted the shift towards automation and the desire for a seamless camping experience, emphasizing the importance of technology in meeting the expectations of modern campers. Troy Haney shared a personal and touching story behind the creation of Kacie’s Campground, emphasizing the importance of creating a space that honors memories while providing a unique camping experience. He discussed the challenges and rewards of developing a campground from a previously industrial site, highlighting the transformation process and the vision behind Kacie’s Campground. The panel also explored the concept of resort-like campgrounds, discussing how technology, such as RFID bands and online ordering systems, can elevate the camping experience to resemble that of a resort. The conversation underscored the importance of setting and exceeding guest expectations to achieve high satisfaction ratings. The discussion touched upon the impact of weather on booking trends, the importance of flexible cancellation policies, and the potential for campgrounds to offer storage options during the off-season to generate additional revenue. The experts agreed on the need for campgrounds to continuously innovate and adapt to changing consumer expectations. Brian and the guests also delved into the significance of leveraging data and insights to make informed decisions about campground operations and marketing strategies. They discussed the balance between attracting new guests and retaining loyal customers, emphasizing the importance of understanding and catering to the diverse needs of campers. The conversation highlighted the collaborative nature of the outdoor hospitality industry, with each expert sharing their experiences and lessons learned. The panelists underscored the value of sharing knowledge and best practices to drive the industry forward. The episode of MC Fireside Chats offered a comprehensive overview of the challenges and opportunities facing the outdoor hospitality industry. Through the insights of Candice McNamara, Whitney Scott, Joe Duemig, and Troy Haney, listeners gained a deeper understanding of the importance of innovation, guest experience, and the personal stories that shape the world of camping and outdoor hospitality.
On January 17th, 2024, during this week's MC Fireside Chats, we were joined by Greece concert pass.
January 17, 2024

MC Fireside Chats – January 17th, 2024

In a recent episode of MC Fireside Chats, a diverse panel of outdoor hospitality experts gathered to share their insights and experiences in the industry. The episode, hosted by Brian Searl, founder and CEO of Insider Perks, featured Kaylee Pace, co-owner of Big Tex Campgrounds; Marcia Galvin, President of the Northeast Campground Association’s Board of Directors and part of Normandy Farms Campground; and Greg Emmert, Senior Consultant at Camp Strategy. The discussion offered a rich exploration of various aspects of campground management and the evolving trends in the outdoor hospitality sector. Brian Searl opened the episode by introducing the show and its focus on conversations with industry leaders. He set the stage for an engaging discussion, highlighting the importance of such dialogues in understanding and navigating the complexities of the outdoor hospitality industry. His introduction underscored the show’s commitment to providing valuable insights for business success in this sector. Kaylee Pace shared her unique journey in establishing Big Tex Campgrounds with her husband. Her narrative was a testament to the challenges and rewards of building a campground from the ground up. Kaylee’s personal experience of living in an RV while attending college and raising her daughter provided a relatable and inspiring perspective. She emphasized the importance of understanding the needs and experiences of campground guests, drawing from her own experiences in RV living. Marcia Galvin brought a wealth of experience to the discussion, sharing the history and evolution of Normandy Farms Campground. Her insights into maintaining a successful, long-standing family campground were particularly enlightening. Marcia discussed the significance of cleanliness, guest service, and the critical role of family involvement in the business. Her perspective highlighted the importance of tradition and innovation in sustaining a successful campground. Greg Emmert’s contribution centered around the challenges and considerations in running and transitioning campgrounds, especially from a generational perspective. His experience as part of a generational campground provided a unique viewpoint on the complexities involved in such transitions. Greg’s emphasis on the importance of early planning for campground succession and understanding the nuances of generational changes offered valuable advice for campground owners. The conversation then shifted to the changing demographics at campgrounds, a topic introduced by Kaylee Pace. She observed an increase in guests seeking affordable housing options and long-term stays, reflecting a broader trend in the industry. This shift towards more long-term and diverse demographics presents both challenges and opportunities for campground owners, as they adapt to meet these changing needs. Marcia Galvin responded to Kaylee’s observations by discussing the work done on understanding generational differences within her staff at Normandy Farms. She highlighted the importance of training and involving staff in understanding these generational shifts. Marcia’s approach to managing a diverse workforce and catering to a changing customer base provided practical insights into effective campground management. Greg Emmert then discussed the importance of creating unique experiences at campgrounds. He advised owners to identify their unique “flavor” and develop experiences that resonate with their target audience. Greg’s emphasis on conservation and nature-based activities, which he successfully implemented at his own campground, underscored the growing trend towards simpler, nature-focused camping experiences. The panel also explored the importance of adapting to changing customer preferences, focusing on experiences over material amenities. There was a consensus on the growing trend towards simpler, nature-focused camping experiences, with less emphasis on costly amenities. The discussion highlighted the significance of understanding and catering to different generational needs and preferences in the campground industry. Kaylee Pace shared a poignant reflection on her past experiences and how they shaped her approach to campground management. Her story of adapting to RV living as a necessity due to economic constraints, and then turning that experience into a successful business venture, was both inspiring and instructive. It highlighted the resilience and adaptability required in the outdoor hospitality industry. Marcia Galvin spoke about the upcoming NCA conference, detailing the educational sessions and speakers planned. She emphasized the value of continuous learning and adapting to industry changes. Marcia’s discussion about the conference underscored the importance of industry events in fostering knowledge sharing and professional development. Greg Emmert discussed his plans to attend various industry conferences and the value of networking and learning from peers. He highlighted the importance of building a sense of community among campground owners and sharing resources and experiences. Greg’s perspective on the value of industry conferences in professional growth and community building was a key takeaway from the discussion. The episode concluded with a sense of appreciation for the diverse experiences and knowledge shared, emphasizing the dynamic and collaborative nature of the outdoor hospitality industry. The panelists’ insights provided a comprehensive view of different aspects of campground management and ownership, offering valuable lessons for those in the industry. The discussion was a testament to the importance of community, adaptability, and customer understanding in the success of outdoor hospitality businesses.
MC Fireside Chats welcomed guest Steve Roberts for an engaging session this week.
December 20, 2023

MC Fireside Chats – December 20th, 2023

In the special episode of MC Fireside Chats, hosted by Brian Searl, a panel of outdoor hospitality experts gathered to discuss their experiences and future plans. The panel included Ali and Eric Rasmussen from Spacious Skies Campgrounds, Joann Delvescio from the New Jersey Campground Owners And Outdoor Lodging Association, Joshua Turner from Blackstrap Glamping Resort, Steve Rappleyea from Drivehome RV, and Greg Emmert, Co-founder and Senior Consultant at Camp Strategy. Ali and Eric Rasmussen shared insights into their journey with Spacious Skies Campgrounds. They emphasized their focus on operations and enhancing the guest experience across their campgrounds. The Rasmussens discussed the importance of brand development and market presence. A significant new hire, a Director of Operations, was highlighted as a key step in their strategic growth. They also reflected on the sacrifices made in their personal lives for the business and expressed a desire to balance family time more effectively in the coming year. Joann Delvescio provided an overview of the camping industry in New Jersey. She highlighted the strong demand for seasonal sites and the impact of weather on camping trends. Delvescio mentioned their active participation in consumer shows and the importance of these events in driving interest and reservations for New Jersey campgrounds. She also touched upon the regulatory challenges in New Jersey and the efforts to support campground owners in navigating these challenges. Joshua Turner from Blackstrap Glamping Resort discussed his experience building the resort and his plans for the upcoming year. He emphasized the learning curve involved in transitioning from construction to operation. Turner expressed his ambition to create unique guest packages and experiences, aiming to position Blackstrap as a top destination in Canada. He also mentioned managing the growth of his other business ventures, including a tiki bar and a clothing line. Steve Rappleyea shared his journey with Drivehome RV, focusing on the challenges and opportunities of managing a rapidly growing RV rental business. He discussed the importance of setting customer expectations, especially for first-time RV users. Rappleyea also shared his goal of retiring from his day job to focus full-time on RV rentals, highlighting the potential of the rental market in the context of changing RV sales trends. Greg Emmert spoke about his transition from working with smaller clients to forming Camp Strategy with Jeff Hoffman. He emphasized their focus on providing consulting services to individual owners or smaller groups of parks, steering clear of large-scale management. Emmert also shared his personal and professional resolutions for the coming year, including promoting the importance of conservation in campgrounds. Each guest shared their New Year’s resolutions, reflecting a mix of personal and professional goals. These resolutions ranged from improving health and work-life balance to specific business objectives like expanding services, enhancing operational efficiency, and achieving recognition in the industry. The episode highlighted the diverse challenges and opportunities within the outdoor hospitality industry. The panelists’ experiences underscored the importance of adapting to market demands, focusing on guest experiences, and the need for continuous learning and improvement. The discussion also touched upon the importance of data in understanding industry trends and making informed decisions. Brian Searl shared plans to explore new methods of data collection and analysis to provide deeper insights into campground operations and market dynamics. Overall, the episode of MC Fireside Chats offered valuable perspectives from various corners of the outdoor hospitality industry. The panelists’ stories and plans for 2024 provided a glimpse into the ongoing evolution of the camping and RV industry, highlighting the need for innovation, adaptability, and a focus on quality guest experiences.
MC Fireside Chats on November 15th, 2023 were joined by.
November 15, 2023

MC Fireside Chats – November 15th, 2023

On November 15th, the MC Fireside Chats episode was streamed live from the KOA Convention & Expo in Las Vegas. Host Brian Searl was joined by a notable lineup from Kampgrounds of America, Inc. (KOA), including Toby O’Rourke, President & CEO; Kimberly Wootton, Vice President of Commercial Strategy; and Cole Reinhardt, Executive Director of Digital Strategy & Transformation. The panel also welcomed Marc Peterson, Owner of Paris Landing/Kentucky Lake KOA Holiday, and Nate Thompson, Partner at KCN Campgrounds. This gathering brought together a diverse group of professionals from the outdoor hospitality industry. Toby O’Rourke highlighted the convention’s high attendance and the exciting activities planned, including a Beatles-themed Cirque du Soleil show. She emphasized KOA’s focus on providing tools and support for campground businesses and attracting new campers. A significant announcement was the achievement of a 70 Net Promoter Score (NPS), indicating high customer satisfaction and loyalty. Kimberly Wootteon discussed KOA’s hands-on approach with franchisees, emphasizing the importance of relationships and understanding individual franchisee goals. She highlighted the focus on local marketing, revenue management, business development, and retail to drive camper nights and revenue growth. Cole Reinhardt spoke about KOA’s commitment to technology and innovation, mentioning his role in keeping the company at the forefront of technological advancements. He stressed the importance of research and staying updated with emerging technologies. Franchise owners Angie and David Bower from Fancy Gap KOA shared their enthusiasm for the convention and the support they receive from KOA. They appreciated the focus on relationships and the practical tools provided by KOA, like new uniforms for maintenance staff, which help them care for their team like family. Cam Bowen and Nate Thompson discussed the value of the KOA franchise network, emphasizing the importance of innovation and the support they receive from KOA corporate. They highlighted the significance of relationships and the exchange of ideas at the convention. Marc Peterson from Paris Landing, Kentucky Lake KOA, expressed his passion for the KOA brand and the value of being part of the franchise. He shared his positive experiences with KOA’s franchise advisory committee and the benefits of being involved in the KOA community. Toby O’Rourke closed the discussion by emphasizing KOA’s commitment to innovation and connection within the franchise network. She looked forward to the Idea Exchange event, where new ideas are shared to drive action at campgrounds. Her goal was to ensure every franchisee felt supported and connected to the brand. Overall, the episode was a comprehensive overview of the various facets of KOA’s operations and strategy. From high-level corporate strategies to individual campground operations, the discussion illuminated the diverse components that make up the successful KOA ecosystem. Each guest brought their unique experiences and insights, painting a holistic picture of the outdoor hospitality industry as seen through the lens of KOA.
This week we were joined by MC Fireside Chats on October 18th, 2023.
October 18, 2023

MC Fireside Chats – October 18th, 2023

In the recent episode of MC Fireside Chats, host Brian Searl of Insider Perks initiated a rich discussion focusing on Campground Hunters, marking the third episode dedicated to this theme. He welcomed distinguished guests: Candice from Staylist, Scott Knepp from IVEE Management Group, Gwynn from Care Camps, and Erin Thiem from In Town Campground and Erin Thiem from Inn Town Campground Gwynn shed light on the noble cause of Care Camps, elucidating its mission to support children with cancer. As Care Camps prepares to celebrate its 40th anniversary, she acknowledged the continuous support it has garnered from the campground and RV industry. Meanwhile, Erin Thiem narrated her unique journey of establishing Inn Town Campground in Northern California. She accentuated the essence of effective storytelling and branding in crafting an inviting ambiance for customers. Her efforts haven’t gone unnoticed, as her campground recently clinched the title of “USA Today 10 Best RV Park Campground.” Mark and Melanie took the audience through the transformative journey of Willow Lake Campground in Ontario. Their narrative emphasised fostering community relationships and continuously rejuvenating the campground’s image in alignment with guest feedback. On the other side of the spectrum, Scott Neff from IVEE Management Group shared his managerial perspective, underscoring the significance of optimising guest experience and ensuring a robust return on investment. The conversation was interwoven with themes of leveraging data for strategic decisions, understanding operational challenges, and the pivotal role of community building in campgrounds. A special segment was dedicated to Care Camps, highlighting its origin as a grassroots effort by KOA campground owners. Today, Care Camps stands tall, financing over 120 camps with diverse programs, significantly impacting thousands of children and families. In a heartwarming video segment, individuals named Ian, Ben, and Abby recounted their personal cancer battles and the solace they found in attending the camps. They termed their experiences as “happiness medicine,” emphasizing the camps’ role in providing a haven where children feel accepted and cherished, coining the term “camp magic” to describe this unique aura. The post-video dialogue was emotionally charged. Brian and Scott, deeply moved, reinforced the importance of Care Camps. Gwynn expressed gratitude for showcasing the video, underlining the mission and profound impact of Care Camps. Candice resonated with the cause, suggesting technological integrations to facilitate donations. Brian and Gwynn then delved into enhancing guest experiences in tandem with supporting Care Camps, emphasizing the role of awareness in their mission. Brian spotlighted the fundraising milestones achieved at the KOA auction for Care Camps. He also expressed his intent to utilize any unsold inventory on Modern Campground to promote Care Camps. Gwynn acknowledged the trials faced by Care Camps in recent times but remained steadfast in her commitment to the cause. Erin, Mark, and Melanie directed listeners to their respective campground websites. Gwynn’s final note was an invitation to engage with Care Camps on social media and to stay updated through their monthly newsletters. The episode culminated in a wave of gratitude and positive sentiments.
On September 20th, 2023, MC Fireside Chats welcomed Jennifer Scott as our guest for this week's rescue conversation.
September 20, 2023

MC Fireside Chats – September 20th, 2023

In a recent episode of MC Fireside Chats, hosted by Brian Searle of Insider Perks, industry luminaries convened to dive into the rapidly shifting camping trends. Among the standout contributors was Amy Bashor, who introduced “Standing Pines,” an upscale RV resort destined to become a hallmark destination in Hartsville, South Carolina by 2024. Her ambitious project, with its promise of a luxury camping experience, indicates the direction in which the industry might be heading. Joe Duemig discussed the features of “App My Community”, shedding light on the benefits of specialized campground apps. Whitney Scott of KOA shared compelling data that reflected emerging camping behaviors, highlighting a KOA report showing 73% camper activity during Labor Day and an increasing preference for winter camping. Scott Janney then presented “Magazine Jukebox,” a cutting-edge digital entertainment platform tailor-made for commercial venues, blending video games, magazines, and trivia, all effortlessly accessible via a QR code scan. Candice McNamara showcased “Staylist”, a property management software that guarantees seamless integration across diverse platforms. She further enhanced her contribution by sharing personal anecdotes from her RV adventures during her tenure at Amazon. A salient part of the dialogue centered on the KOA report, which underscored the impacts of unpredictable weather events like wildfires and hurricanes on traditional camping bookings. The trend indicates campers’ growing tendency towards last-minute bookings in light of the unpredictable climate shifts. Brian shared his personal brushes with wildfires in Lake Shuswap, BC, underscoring the importance of adaptability in booking frameworks. Candace, with her insights, proposed potential software solutions for such climate-driven challenges, emphasizing options like weather-specific insurance and the need for clear, flexible cancellation policies. Recognizing opportunities amidst adversity, it was highlighted how campgrounds can serve communities post-disasters, such as by accommodating emergency workers. With occurrences like California wildfires, previously seen as localized issues, now emerging as more widespread concerns, campgrounds are increasingly devising expansive emergency response strategies. Scott Janney further elucidated the relevance of “Magazine Jukebox” in campgrounds. Catering to diverse age groups, the platform ensures an uninterrupted reading experience, especially beneficial during uncooperative weather conditions. The platform has been received warmly, with feedback suggesting it significantly elevates the guest experience, offering campgrounds an added advantage. In conclusion, the camping industry is undergoing a profound transformation, driven by innovative ventures, shifting climate patterns, and evolving customer preferences. These insightful discussions on MC Fireside Chats underscore the industry’s resilience, adaptability, and commitment to continually enhancing the camping experience for enthusiasts worldwide.

Recurring Guests

Jeff Hoffman, Camp Strategy

Jeff Hoffman

Camp Strategy
Sandy Ellingson, RV Industry Advisor

Sandy Ellingson

RV Industry Advisor
Mike Harrison, CRR Hospitality

Mike Harrison

CRR Hospitality
Angele Miller, Creekside RnR Glamping

Angele Miller

Creekside RnR Glamping
Robert Preston, Unhitched Management

Robert Preston

Unhitched Management
Casey Cochran, Campspot

Casey Cochran

Campspot
John McMahon, Camp Door County RV Resort & Campground

John McMahon

Camp Door County RV Resort & Campground

Week 4 - Marketing, AI, and Technology

The fourth Wednesday of the month covers the latest tools and marketing strategies driving innovation in outdoor hospitality. Guests include marketing pros, AI experts, and tech providers exploring personalized marketing, smart technologies, digital engagement, and data-driven operations.

January 22, 2025

MC Fireside Chats – January 22nd, 2025

The January 22, 2025, episode of MC Fireside Chats, hosted by Brian Searl, brought together a panel of experts to discuss the RV industry, glamping, and outdoor hospitality trends. Panelists included Eleonore Hamm, President of RVDA Canada; Shane Devenish, Executive Director of the Canadian Recreational Vehicle Association; Angele Miller, Co-Founder of Creekside RNR Glamping; and Greg Emmert, Consultant at Camp Strategy. The conversation delved into consumer trends, industry challenges, and the need for better storytelling in the RV and glamping sectors. Brian introduced the revamped show format and engaged panelists in a light-hearted discussion about the new intro. The group shared their respective roles and perspectives within their industries. Eleonore and Shane highlighted their focus on advocacy, education, and industry collaboration in Canada, while Angele shared her experiences running a glamping resort, emphasizing the importance of meeting rising consumer expectations. Angele discussed the increasing consumer demand for luxury amenities such as saunas and hot tubs at glamping resorts. She noted that guests are seeking highly personalized experiences, making it crucial for operators to continuously innovate. Brian and Greg agreed, noting that the RV park and campground industry is experiencing a similar shift toward high-end, customized experiences. Greg emphasized the importance of campground owners identifying their “why” to stand out in a competitive market. He encouraged operators to focus on unique offerings that resonate with guests. Angele shared how her resort builds customer loyalty by personalizing experiences, such as remembering special occasions, which Greg praised as a model for other operators. Eleonore and Shane spoke about their advocacy efforts in Canada, particularly in light of challenges like pending legislation and economic uncertainty. They highlighted the close collaboration among Canadian RV associations, contrasting it with the larger, more segmented U.S. market. The panel discussed economic concerns, including inflation, exchange rates, and potential tariffs, and their impact on consumer confidence. Shane expressed cautious optimism about RV sales in 2025, while Eleonore noted that affordability remains a key message in their marketing efforts. Angele shared insights on how economic pressures are affecting the glamping industry, with some operators scaling back or closing for the winter. The conversation turned to managing consumer expectations and addressing negative feedback. Shane and Greg discussed the challenges of dealing with complaints, emphasizing the need for empathy and perspective. Angele added that proactive communication and attention to detail can help mitigate dissatisfaction and build loyalty. The group explored trends in RV manufacturing, with Shane noting that consumer demand drives product offerings. Eleonore pointed out that while fifth wheels showed growth in 2024, manufacturers respond to a variety of consumer preferences, from lightweight towables to larger, more luxurious units. Greg drew parallels between the RV industry’s challenges and Angele’s approach to affordability in glamping. While RV manufacturers face logistical and economic hurdles in building affordable units, Angele shared how her resort strikes a balance between luxury and cost-effectiveness to remain competitive. Brian raised concerns about how the RV industry’s positive stories, beyond shipment numbers, are underrepresented in campground-related media. Eleonore and Shane agreed on the need for broader communication, with Eleonore suggesting better integration of resources to share meaningful industry insights. The panelists expressed cautious optimism for 2025. Shane predicted stable demand for RVs, while Angele anticipated steady interest in outdoor experiences, albeit with shifts in consumer spending. The group agreed that adaptability and a focus on consumer needs would be critical for success. The episode concluded with Brian thanking the panelists and inviting the audience to explore more through their respective organizations. It was a dynamic discussion that shed light on both challenges and opportunities in the RV and glamping sectors.
November 27, 2024

MC Fireside Chats – November 27th, 2024

This week’s episode of MC Fireside Chats focused on the evolving RV and campground industries, with host Brian Searl joined by Eleanor Hamm of RVDA of Canada, Shane Devenish of CRVA, and special guest Daniel Clarkson from Navico Connect. The conversation highlighted current trends, key takeaways from recent conferences, and how technology is shaping the future of outdoor hospitality. The episode opened with reflections on the RVDA convention, where Eleanor and Shane discussed key sessions on artificial intelligence, fixed operations, and dealer education. Eleanor noted the success of the Dealer of the Year award and the value of networking opportunities, which remain central to the event’s impact. Shane added that while attendance from Canadian delegates was slightly down, the overall participation increased, signaling strong industry engagement. Daniel Clarkson introduced Navico Connect’s integrated RV systems, which enhance the user experience by automating functions, improving safety, and streamlining power management. He explained how Navico’s lithium-ion battery technology reduces risks and supports off-grid adventures, while features like power regulation prevent electrical issues at campgrounds. Daniel emphasized the systems’ adaptability for both OEMs and aftermarket installations. Upcoming regulatory changes, such as the 2026 mandate for ground fault disruptors, were discussed in detail. Drawing from Navico’s expertise in marine systems, Daniel explained how the transition would improve safety without causing major disruptions. The team explored how campground owners could benefit from these innovations while preparing their infrastructure to accommodate the new standards. Eleanor shared her experience attending the National Campground Conference, emphasizing the openness and collaboration among campground operators. She highlighted the willingness of industry veterans to share knowledge and support newcomers, a dynamic that stood out compared to other trade shows. Shane echoed this sentiment, noting the importance of creating spaces for campground owners to connect and learn from one another. The panel also discussed opportunities to expand and improve conferences, such as increasing representation from additional provinces and building out trade show components. Suggestions included hosting more association-specific events and integrating educational sessions more strategically to keep attendees engaged with exhibitors. Daniel detailed Navico’s commitment to enhancing the RV experience with features like app-based control of lighting, heating, and energy consumption. He also discussed the potential for Navico’s systems in the RV rental market, highlighting tools that allow fleet owners to monitor and manage vehicles remotely. These innovations align with a growing industry focus on convenience and efficiency. The conversation reinforced the role of technology in improving customer satisfaction, with Daniel addressing practical concerns like range anxiety and campground power compatibility. Navico’s ability to integrate proven marine technologies into RV systems has positioned the company as a leader in advancing RV functionality and safety. As the episode closed, the guests reflected on the unique dynamics of the RV and campground industries, emphasizing the importance of education, innovation, and community in driving growth. The panel expressed gratitude for the opportunities these conferences and discussions provide, especially in fostering collaboration across sectors. This episode marked the conclusion of the podcast’s RV industry-focused series. The team expressed appreciation for their partnerships and looked ahead to the evolving landscape of outdoor hospitality with optimism and enthusiasm.
October 23, 2024

MC Fireside Chats – October 23rd, 2024

In the October 23rd, 2024 episode of MC Fireside Chats, host Brian Searl was joined by key industry leaders to discuss trends and issues in outdoor recreation, focusing on the RV, boating, and hiking industries. The episode featured recurring guests Phil Ingrassia from RVDA of the United States, Eleonore Hamm from RVDA of Canada, Shane Devenish from the Canadian RV Association, and special guests Maggie Peikon from the American Hiking Society and Rick Layzell from the Boating Ontario Association. The conversation navigated the interconnections between these outdoor sectors, addressing challenges, opportunities, and shared interests. Brian opened the episode by acknowledging the rapid advancements in AI and the pressure to maintain innovation in outdoor hospitality news. This set the tone for a lighthearted but deep conversation about technological changes and their effect on industries, particularly the outdoor space. However, the focus soon shifted back to the core subjects of the RV and boating markets, starting with the recent interest rate drop in Canada, which Phil and Eleonore noted could be a positive boost for both RV and boating sales. Rick echoed this sentiment, explaining that high interest rates had discouraged first-time buyers in the boating sector, especially families looking for affordable payment options. Rick elaborated on the impact of economic conditions on the boating industry, mentioning how first-time buyers have disappeared due to rising costs, particularly for larger boats that are now subject to a luxury tax in Canada. This has created a gap in the market, which has been difficult to fill. Meanwhile, RV sales have also experienced similar pressures, with rising interest rates affecting family affordability. The participants reflected on how these economic factors are pushing consumers to reconsider their recreational purchases. The group discussed how both boating and RVing are part of a broader outdoor lifestyle. As Rick pointed out, many boating enthusiasts also use RVs and vice versa, creating crossover opportunities for marketing. Brian asked Phil if there was any data on consumers choosing to purchase RVs over boats, especially as a way to combine their love for the outdoors in a more flexible way. Phil noted that although there are no concrete statistics on this, there is evidence of increased interest in multi-use outdoor recreational vehicles and services. The conversation then turned to hiking, with Maggie Peikon introducing the American Hiking Society’s role in promoting and preserving hiking trails across the U.S. Maggie described programs like volunteer vacations, where participants help maintain and build trails. She emphasized the importance of these efforts, noting that many people enjoy hiking but may not consider the behind-the-scenes work that goes into maintaining the trails they love. Maggie highlighted that the hiking community is diverse and includes RVers, tent campers, and even luxury travelers who seek the benefits of nature. Shane and Rick were curious about how campgrounds could better cater to hiking groups. Maggie suggested that campgrounds offering group camping for hiking clubs could be a draw. Additionally, she noted that amenities like clean showers and laundry facilities are often a big selling point for hikers who want a little comfort after a long day on the trails. Brian tied the discussion back to marketing, reflecting on how campgrounds and RV dealers could better target hikers. He realized that creating specific pages on websites tailored to hikers and other niche outdoor enthusiasts could help better align marketing with what potential guests and buyers are seeking. Eleonore and Phil agreed, pointing out that cross-promotion between the RV, boating, and hiking industries could open up new avenues for business and create a more cohesive outdoor experience for customers. In closing, the panel agreed that outdoor industries like hiking, RVing, and boating need to continue collaborating and adapting to shifting consumer demands. As families weigh their options, it’s crucial for businesses in these sectors to emphasize simplicity, affordability, and the unique experiences that outdoor recreation offers. This episode was a comprehensive dive into how the outdoor industries are navigating current economic realities, changes in consumer behavior, and the potential for cross-industry partnerships. The conversation underscored the importance of staying innovative and understanding the evolving needs of outdoor enthusiasts in a time of rapid change.
September 25, 2024

MC Fireside Chats – September 25th, 2024

In the latest episode of MC Fireside Chats on September 25, 2024, hosted by Brian Searl, a vibrant conversation unfolded with prominent guests from the RV Industry. The discussion brought together Becky Goodell, CEO of Blacksford RV Rentals; Nika Shneyder, co-founder of Chill RV ; along with regular contributors like Eleonore Hamm, President of the RV Dealers Association (RVDA) of Canada; Phil Ingrassia, President of the RVDA; and Susan Carpenter from the RV Women’s Alliance. The episode kicked off with introductions from the panel, where Eleonore Hamm shared insights into the RVDA of Canada’s strategic goals focusing on advocacy, education, and industry intelligence. She emphasized how these industry conversations help to provide valuable updates about the current state of the RV sector. Becky Goodell, CEO of Blacksford RV Rentals, followed, sharing her journey to Elkhart, Indiana, where she was exploring new RV models from major manufacturers like Thor and Winnebago. Becky emphasized how her company, a premium RV rental business, focuses on delivering luxury experiences in locations like Yellowstone, Glacier, and Teton National Parks, with expansions underway in Las Vegas and Phoenix. Nika Shneyder of Chill RV provided a look into her family-run business, which offers luxury RV rentals in Los Angeles. She detailed how the business started in 2016 and has since managed over 2,000 reservations. Both Becky and Nika underscored the demand for high-quality, full-service RV rentals. Despite the broader market fluctuations, ChillRV’s fleet of 16 luxury RVs has faced some softening demand compared to the post-pandemic boom, though the luxury sector, particularly in the RV world, remains largely stable. Phil Ingrassia and Susan Carpenter joined the conversation from the ongoing RV Open House in Elkhart, where manufacturers showcase their latest products to dealers. Phil highlighted that this year’s theme revolved around innovation and affordability, with electric and hybrid RV models taking center stage. Thor Industries, for example, showcased a hybrid electric motorhome that sparked considerable interest among attendees. Susan, reporting from the same event, echoed Phil’s optimism and pointed out that despite challenging weather, spirits remained high at the RVDA Open House Breakfast, which saw standing-room-only attendance. A significant part of the conversation centered around the evolving landscape of RV rentals. Becky and Nika emphasized how their companies prioritize customer service, offering full packages that include unlimited mileage, roadside assistance, and the promise of seamless experiences. Becky, representing Blacksford, illustrated how they ensure their clients have everything they need for their trips, from linens to kitchen supplies, while also spending ample time training customers on RV use, especially for first-time renters. Nika echoed similar sentiments, emphasizing that providing premium service is what differentiates her business from peer-to-peer platforms like Outdoorsy or RVShare. The discussion turned to the challenges of navigating peer-to-peer rental platforms, with Becky and Nika both acknowledging their initial reliance on such platforms to grow their businesses. However, both have since developed their independent booking systems. They highlighted the risks associated with peer-to-peer rentals, such as last-minute cancellations or inconsistent vehicle quality, stressing the importance of customer trust and guaranteed support from established businesses. On the industry front, Eleonore Hamm spoke about how the Canadian RV market is faring, and the group discussed the implications of interest rates and economic factors on RV sales. While some regions and sectors see a softening in demand, the luxury market, especially in RV rentals and resorts, seems to be weathering economic challenges better than expected. Phil Ingrassia added that consumers remain interested in innovative and affordable options, and manufacturers are responding with new models that cater to both high-end buyers and more budget-conscious customers. The panel also explored the rising trend of RV rentals for festivals like Burning Man. Nika shared how ChillRV has found a profitable niche serving Burning Man attendees, despite the potential wear and tear on vehicles. While Becky mentioned Blacksford’s hesitance to cater to Burning Man due to insurance issues, Nika explained that careful preparation and premium pricing have made this market highly lucrative for her company. As the episode wrapped up, the focus shifted to future growth and expansion. Becky discussed how Blacksford is looking to scale its operations while maintaining its premium service standards. The challenge, she noted, lies in finding the right manufacturers and financing options to support their growing fleet. Nika expressed similar aspirations for ChillRV, sharing her plans to expand services at future festivals, including offering a more comprehensive experience with extra amenities and support for clients. In closing, Susan Carpenter shared updates from the RV Women’s Alliance, announcing their latest charity collaboration and highlighting the upcoming awards program that celebrates trailblazers and rising stars in the RV industry. The discussion ended on a hopeful note, with the panelists looking forward to future industry events, including the upcoming RV Dealers Convention in Las Vegas, where further industry insights and opportunities will be explored. Overall, the episode captured the optimism and innovation driving the RV industry forward, despite current market challenges, with an emphasis on quality service, customer trust, and adapting to evolving market demands.
August 28, 2024

MC Fireside Chats – August 28th, 2024

The August 28th, 2024 episode of MC Fireside Chats, hosted by Brian Searl, featured an engaging discussion with four industry experts: Eleonore Hamm, Mark Fawcett, Andrea Pierantozzi, and Aaron Pfadt. The episode focused on various aspects of the RV, boating, and outdoor hospitality industries, providing valuable insights and perspectives. Eleonore Hamm introduced herself as the President of the RV Dealers Association of Canada (RVDA), highlighting the association’s role in representing nearly 400 RV dealers across Canada. She emphasized the importance of education, government relations, and industry intelligence in supporting the RV industry. Mark Fawcett, representing Earth Cruiser Australia, detailed his company’s manufacturing of high-end, off-road motorhomes designed for remote, off-grid adventures. He discussed the challenges and innovations in producing vehicles that are lightweight, durable, and capable of navigating extreme environments. Mark also shared stories of Earth Cruiser’s commitment to customer service, including providing support in remote locations. Andrea Pierantozzi from the Recreational Boating Association of Washington (RBAW) talked about her role in advocating for the rights and interests of recreational boaters. She explained the association’s efforts in ensuring that tax dollars are properly allocated to maintain and improve boating facilities and access, drawing parallels between the needs of boaters and RVers. Aaron Pfadt, founder of Off Highway Van, discussed his company’s focus on manufacturing high-quality, customizable Class B RVs. He highlighted the importance of direct-to-consumer sales and the challenges of maintaining high standards in a competitive market. Aaron also touched on the crossover between the RV and boating industries, particularly in the adoption of advanced technologies and customer service practices. Throughout the episode, the speakers explored the synergies between the RV and boating industries, particularly in the areas of customer service, technological innovation, and the need for adequate facilities and infrastructure. They also discussed the challenges posed by economic conditions and the strategies their respective organizations are employing to navigate these challenges. The episode concluded with each guest sharing where viewers can learn more about their respective organizations, and Brian announcing that he will be away for the next two weeks, with guest hosts stepping in during his absence.
July 24, 2024

MC Fireside Chats – July 24th, 2024

In the latest episode of MC Fireside Chats, hosted by Brian Searl, the focus was on the RV industry, featuring an engaging panel of guests including Shane Devenish from the Canadian Recreational Vehicle Association (CRVA), Susan Carpenter from the RV Women’s Alliance (RVWA), and Angie Diedrich from the Wisconsin RV Dealers Alliance. Brian opened the show with his signature enthusiasm, highlighting the relevance of this fourth week focused on the RV industry. The conversation began with an introduction of the guests, where Susan Carpenter discussed the RV Women’s Alliance. Susan explained how RVWA supports women in the male-dominated RV industry by offering empowerment, education, and networking opportunities. She mentioned the upcoming Women’s Equality Day event, a collaborative effort between multiple RV organizations, aimed at celebrating and supporting women in the industry. Shane Devenish introduced himself, sharing insights about CRVA’s role in supporting manufacturers and suppliers within Canada’s RV industry. He expressed pride in the association’s support for RVWA during their annual camping and RV show. Shane highlighted the collaborative spirit within the Canadian RV industry, emphasizing how various stakeholders work together for mutual benefit, a stark contrast to his experiences in the U.S. Angie Diedrich then took the spotlight, explaining the unique structure of the Wisconsin RV Dealers Alliance, which was formed to address the lack of regulation and dealer protection within the state. She detailed their primary role in lobbying for legislation that protects dealer rights and supports succession planning for family-owned businesses. Angie proudly announced the recent passage of a dealer protection law in Wisconsin, effective October 1, which mandates a 90-day notice and valid reason before a manufacturer can terminate a dealership agreement. The discussion then shifted to broader industry trends and challenges. Angie shared insights about the changing dynamics within the industry post-COVID, including the entrance of larger dealerships and auto dealers into the RV market. This shift has brought about new challenges and opportunities for smaller, family-owned businesses. Brian and Shane delved into the economic aspects affecting the RV industry. Shane noted the impact of rising interest rates and inflation on manufacturers and consumers. He highlighted the challenges faced during the pandemic, particularly supply chain issues, but also expressed optimism about the future, citing recent interest rate cuts in Canada as a positive development for the industry. The conversation took an interesting turn when Brian speculated about the possible reasons for the variations in RV prices across different states. The panel discussed factors like freight costs, sales tax differences, and regional economic conditions. Shane mentioned the importance of local suppliers for Canadian manufacturers, while Angie discussed Wisconsin’s relatively low sales tax and its impact on RV sales. Towards the end of the show, the panel addressed the challenges faced by new associations like Angie’s in building membership and engaging members. Angie emphasized the importance of demonstrating the value of membership to dealers, especially in terms of legislative protection and support. Brian wrapped up the episode on a positive note, asking each guest to share something they were excited about in the industry. Shane mentioned the upcoming induction of Terry Eligh from Triple E Motorhomes into the RV/MH Hall of Fame, a significant honor for the Canadian RV industry. Susan highlighted the RV Women’s Alliance’s upcoming Women’s Equality Day celebration, a collaborative event bringing together multiple RV organizations to support and celebrate women in the industry. Angie discussed the next legislative goal for her organization, which is to work on sales tax exemption for out-of-state customers, a challenging but important task for Wisconsin dealers. Overall, the episode provided a comprehensive look at the current state of the RV industry, highlighting the challenges, successes, and future directions as seen by industry leaders.
Banner for "MC Fireside Chats" podcast on May 22nd, 2024. This week's guests: Jeff Wertz, Greg Wallman, Devon Wilson. Sponsored by AccessParks. Logos for Modern Campground and Insider Perks are at the bottom.
May 22, 2024

MC Fireside Chats – May 22nd, 2024

In a recent episode of MC Fireside Chats, hosted by Brian Searl, an insightful discussion unfolded featuring Greg Wallman, Owner and President of Space Craft; Devon Wilson, CEO and Founder of RV SnapPad; and Jeff Wertz, Product Business Manager at Spartan RV. The conversation provided a deep dive into the evolving RV and campground industries, touching on various technological advancements, market trends, and the challenges these sectors face in keeping up with rapid growth and innovation. Greg Wallman began by highlighting the importance of technological integration in RVs and campgrounds. He emphasized the growing demand for reliable Wi-Fi and electrical infrastructure to support remote work and leisure activities. Wallman noted that many of their customers now live and work full-time in their RVs, which necessitates advanced networking capabilities. This trend is pushing manufacturers to innovate and adapt quickly to meet the evolving needs of RV users. Jeff Wertz from Spartan RV echoed these sentiments, emphasizing the critical role of information technology in the RV industry. He pointed out that even families are increasingly using RVs for extended travel while maintaining their work commitments. Wertz also discussed the growing interest in electric vehicles (EVs) and the integration of lithium batteries to extend boondocking capabilities. This shift towards more sustainable and efficient power solutions is a significant focus for manufacturers and chassis providers like Spartan RV. Devon Wilson of RV SnapPad added that the market is indeed getting younger, with more people embracing the flexibility of remote work. This demographic shift is driving demand for RVs equipped with modern conveniences and smart technologies. Wilson also shared his company’s experience with artificial intelligence (AI), particularly in customer service. He described how RV SnapPad is leveraging AI to handle standard queries and improve customer interactions, though they remain cautious about over-reliance on technology, ensuring the human element remains a core part of their service. The conversation delved into specific innovations in RV design, with Wallman sharing some cutting-edge developments. He mentioned water makers that extract water from the air, advanced blackwater processing systems, and recycling showers designed for long-term sustainability. These innovations are particularly beneficial for boondocking, allowing RV users to stay off-grid for extended periods without sacrificing comfort or convenience. Jeff Wertz elaborated on the role of Spartan RV in supporting these technological advancements. He explained how the company is involved in integrating larger alternators and advanced power systems to support the increased electrical demands of modern RVs. Wertz also touched on the potential future integration of electric vehicle technology into RVs, noting the challenges and opportunities this presents, especially in balancing the need for large water tanks and other amenities with the space and weight constraints of EVs. Brian Searl, the host, steered the conversation towards future-proofing campgrounds. He inquired about the steps campground owners could take to stay ahead of the curve. Wallman and Wertz both agreed that investing in robust electrical infrastructure and reliable information technology is crucial. They emphasized that campers increasingly expect high-quality internet access and ample power for their devices, making these elements essential for attracting and retaining customers. The discussion also touched on the potential impact of AI and robotics on the RV and campground industries. Searl posed a thought-provoking question about the hypothetical scenario of employing robots if they could perform tasks perfectly tailored to the business’s needs. Wallman and Wertz were open to the idea but highlighted the importance of validating the capabilities of such technology. Wilson, on the other hand, expressed a degree of skepticism, citing trust issues and the need to balance technological advancements with maintaining a personal touch in customer service. Greg Wallman shared some fascinating insights into the custom RV manufacturing process. He described how Space Craft receives unique customer requests that often push the boundaries of current technology. Wallman noted that while some ideas are not yet feasible, the company enjoys the challenge of finding innovative solutions and has had several “aha” moments where they were able to implement groundbreaking features that customers had not initially considered. Devon Wilson concluded by reflecting on the rapid pace of technological growth and its implications for the RV industry. He mentioned that RV SnapPad is continually exploring new technologies to enhance their products and services. However, Wilson stressed the importance of not overcommitting to unproven technologies and ensuring that any new implementations genuinely add value to the customer experience. Overall, the episode provided a comprehensive overview of the current state and future direction of the RV and campground industries. The insights from Greg Wallman, Devon Wilson, and Jeff Wertz highlighted the importance of staying adaptable, embracing technological advancements, and always considering the evolving needs of the customer. As the industry continues to innovate, it is clear that those who can effectively integrate new technologies while maintaining a high level of customer service will be best positioned for success.
Graphic for "MC Fireside Chats" podcast featuring a campfire logo, listing guests David Ramsay, Brian Fuentes, Eleanor Hamm, and Susan Carpenter, sponsored by AccessParks and Modern
April 24, 2024

MC Fireside Chats – April 24th, 2024

In the recent episode of MC Fireside Chats, host Brian Searl led a comprehensive discussion with prominent figures in the RV and outdoor hospitality industry. The conversation covered a wide range of topics that are currently shaping the future of RVing. Key industry leaders including David Ramsay and Brian Fuente, who represent innovative RV companies, shared their insights on market expansion and the pivotal role of technology in evolving RV designs. Their companies focus on making RVs more accessible and appealing to a broader audience, which includes a significant increase in first-time RV owners who are attracted by user-friendly and technologically advanced features. Phil Ingrassia and Shane Devenish offered perspectives on broader industry trends, such as the need for simpler, more intuitive RV technologies that can accommodate an increasingly diverse consumer base. They discussed how the industry is adapting to meet these demands through both product development and enhanced customer service strategies. Eleonore Hamm contributed to the discussion by highlighting the importance of advocacy and educational initiatives in Canada, which aim to foster a deeper understanding and appreciation of RVing, particularly emphasizing how technologies like Starlink can transform RVing experiences in remote areas. Susan Carpenter spoke about the notable rise in solo female travelers in the RV sector, pointing out that vehicle designs are becoming more inclusive, reducing barriers to entry and making RVing less intimidating for newcomers. The conversation also featured a significant focus on the transformative impact of Starlink’s satellite internet service, with both Ramsay and Fuente explaining how it has revolutionized the connectivity options available to RVers. This innovation has not only enhanced the appeal of off-grid RVing but has also expanded the possibilities for where RVs can travel without losing touch with digital necessities. The dialogue delved into how these advancements are influencing consumer behaviors and expectations, with RV manufacturers increasingly integrating features that promote a blend of comfort, convenience, and connectivity. This shift is not just about accommodating the needs of traditional RV users but also about attracting new demographics who view RVs as viable options for remote work and extended travel. Overall, this episode of MC Fireside Chats provided a rich tapestry of insights that illustrate the dynamic changes occurring in the RV industry. It underscored the industry’s responsiveness to consumer demands and technological advancements, highlighting a promising future for outdoor hospitality. The collective expertise of the speakers painted a picture of an industry at an exciting crossroads, with technology and customer-centric designs driving growth and expanding the horizons of traditional RVing.
Promotional graphic for a 2024 MC Fireside Chats podcast episode featuring guests John Harris, Rich Schnippel, Phil Ingrassia, and Debbie Brunoforte, with a campfire
March 27, 2024

MC Fireside Chats – March 27th, 2024

In an engaging episode of MC Fireside Chats, hosted by Brian Searl, leaders from across the RV industry gathered to discuss the latest trends, innovations, and challenges facing the industry. The panel included Phil Ingrassia from the RV Dealers Association (RVDA), Shane Devenish from the Canadian RV Association (CRVA), John Harris from Harbinger Motors, Rich Schnippel and Mike Depositar from Encore RV, and Debbie Brunoforte from Little Dealer Little Prices RV. Each brought their unique perspective to a conversation that spanned topics from electric RVs to dealership experiences and the future of RV manufacturing. Phil Ingrassia, representing RVDA, shared insights into the dealership side of the RV industry, emphasizing the importance of adapting to consumer demands and the evolving landscape of RV sales. He highlighted the role of dealers in providing quality service and support to RV enthusiasts, ensuring that the buying experience is as enjoyable as the journeys that follow. Ingrassia also touched on the challenges and opportunities presented by the shift towards electric and more sustainable RV options, suggesting that dealers are key to navigating these changes successfully. Shane Devenish from CRVA discussed the Canadian RV market, noting similarities and differences with the U.S. market, particularly in terms of consumer trends and industry challenges. Devenish highlighted the resilience of the Canadian RV industry, despite economic fluctuations, and shared optimism for growth and innovation. He also underscored the importance of industry-wide collaboration and advocacy in promoting RVing as a sustainable and enjoyable way to explore the great outdoors. John Harris of Harbinger Motors introduced a groundbreaking development in the RV industry: electric chassis for RVs. Harris explained how Harbinger Motors is addressing the growing demand for electric vehicles (EVs) in the RV space, focusing on the benefits of electric RVs, such as improved driving experience and reduced environmental impact. He acknowledged the current technological limitations for smaller RVs but expressed confidence in the future advancements that will make electric RVs more accessible and appealing to a broader audience. Rich Schnippel and Mike Depositar from Encore RV shared their journey in the adventure trailer market, emphasizing the importance of quality, innovation, and customer service. Schnippel discussed the challenges of starting and growing an RV manufacturing business, including overcoming setbacks like facility fires and navigating the complexities of product development. Depositar, highlighting his recent addition to the team, spoke to the operational challenges and the focus on maintaining product quality while meeting consumer expectations for value and durability. Debbie Brunoforte, from Little Dealer Little Prices RV, provided a fascinating look into the world of RV retailing, sharing her approach to creating an unforgettable dealership experience. Brunoforte’s dealerships are designed to entertain and educate customers, featuring unique themes that transform the shopping process into an adventure. She discussed how her business adapts to consumer trends and the importance of creating a welcoming environment that reflects the joy and freedom of RVing. The conversation also touched on the broader implications of electric RVs for the industry, with panelists discussing the potential for electrification to transform RV travel. Harris detailed the specific advantages of electric chassis, including the potential for a quieter, more eco-friendly camping experience without the need for traditional generators. The panelists debated the readiness of campgrounds for electric RVs and the importance of infrastructure development to support this transition. Rich Schnippel and Mike Depositar delved deeper into the philosophy behind Encore RV’s product design, emphasizing the balance between innovation and practicality. They discussed the strategic decision to focus on adventure trailers that can be towed by a wide range of vehicles, expanding the accessibility of RVing to a broader audience. Their commitment to building a strong dealer network and ensuring high-quality customer service was highlighted as a cornerstone of their business model. Debbie Brunoforte’s innovative approach to dealership design was explored further, with discussions on how her “edutainment” model has resonated with customers. By creating an immersive shopping experience, Brunoforte has been able to differentiate her dealerships in a competitive market, fostering a deeper connection with customers and enhancing the overall appeal of RVing. The panelists also addressed the challenges of navigating the current economic landscape, with insights into how consumer confidence and economic indicators influence the RV industry. They discussed strategies for adapting to changing consumer preferences, such as the shift towards more economical and environmentally friendly RV options. The episode of MC Fireside Chats offered a comprehensive overview of the RV industry’s current state and future directions. From the exciting potential of electric RVs to innovative dealership experiences and the challenges of manufacturing and market adaptation, the conversation underscored the industry’s dynamic nature. The insights shared by Phil Ingrassia, Shane Devenish, John Harris, Rich Schnippel, Mike Depositar, and Debbie Brunoforte highlighted the collaborative effort required to continue driving the RV industry forward, making RVing an increasingly accessible, enjoyable, and sustainable way to explore the world.

Recurring Guests

Mychele Bisson, Bison Peak Ventures

Mychele Bisson

Bison Peak Ventures
Cara Csizmadia, Canadian Camping & RV Association

Cara Csizmadia

Canadian Camping & RV Association
Matt Whittemore, Climb Capital

Matt Whittemore

Climb Capital
Ravi Parikh, RoverPass

Ravi Parikh

RoverPass
Sarah Stahl, Market Movers

Sarah Stahl

Market Movers

Week 5 - Multi-Sector Show

On the rare occasions when a month has a fifth Wednesday, we present a special multi-sector episode. This collaborative platform brings together a diverse panel of guests from the glamping, campground, RV, outdoor recreation, and activities industries. The rich discussion fosters a multifaceted understanding, offering varied perspectives and insights from across these sectors.

May 29, 2024

MC Fireside Chats – May 29th, 2024

In this episode of MC Fireside Chats, host Brian Searl is joined by Don Bennett, Jr., owner of Conesus Lake Campground; Melissa Baker, Director of Virginia State Parks; and Louis Thompson, Founder and CEO of Nomadic Resorts. Brian opens by explaining that this episode is unique, allowing for deeper conversations with the guests due to the extra week in the month, which provides an opportunity for a more intimate discussion with fewer guests. Don Bennett discusses his semi-retirement and the operations of his family’s two campgrounds in the Finger Lakes, along with their company, Murch Tourism. They distribute campground brochures and travel guides at consumer shows, with several upcoming events in Allentown, New York, Cleveland, and Hershey. Don also talks about his new role as the Executive Director of the Illinois Campground Association and their legislative goals, emphasizing the importance of adapting to changing trends in the RV industry, such as the shift towards smaller units that are easier to manage and place less demand on campground infrastructure. Louis Thompson delves into the potential of 3D printing in building construction, mentioning a project in Texas where the first 3D-printed hotel is being built. He highlights the benefits of 3D printing for creating innovative designs but also expresses concerns about the impact on traditional building trades. Louis describes the trend of van life, where young people retrofit traditional vans into camper vans, and how Nomadic Resorts focuses on creating modular, luxury tented camps that combine comfort with sustainability and mobility. He showcases their innovative designs, including the Looper, a modular, luxury tent that can withstand severe weather conditions. Melissa Baker explains her role as Director of Virginia State Parks, overseeing 42 state parks with various camping accommodations. She discusses the planning process for state parks, which involves public input every ten years to guide the development of camping facilities. Melissa highlights the differences between state and private campgrounds, emphasizing that state parks offer more primitive camping experiences but do have some amenities. She notes the challenges of accommodating larger RVs and the trend towards smaller, more customized units. The conversation shifts to the increasing popularity of smaller RVs and custom-built units. Don confirms this trend, mentioning the customization of Sprinter vans and the conversion of old school buses into mobile tiny homes, known as “schoolies.” He notes that smaller units are easier to manage and place less demand on electricity, which is beneficial for campgrounds and state parks alike. Don also highlights the importance of providing a variety of experiences for campers, emphasizing the need to offer activities and amenities that enhance the outdoor experience. Louis showcases Nomadic Resorts’ innovative designs, including the Looper and the Seed Pod. The Looper is a modular, luxury tent that combines comfort with sustainability and mobility, designed to withstand 140 km/h winds and featuring high-quality materials for longevity. The Seed Pod is a tent suspended from trees, designed for nature reserves and environmentally sensitive areas, offering an immersive nature experience with minimal environmental impact. Louis explains that these designs aim to provide the luxury and comfort of a hotel room while maintaining a strong connection to nature. The discussion touches on the balance between providing unique, high-end accommodations and maintaining a natural camping experience. Don mentions the challenges of zoning and capital investment, especially for campgrounds open only part of the year. He highlights the need for campground owners to be creative and innovative in offering new experiences to attract and retain guests. Louis and Brian agree on the growing demand for unique accommodations and the potential for innovation in the RV and camping industry. Melissa concludes by emphasizing the spectrum of outdoor experiences available to campers and the importance of catering to different preferences. She mentions the role of public input in guiding the development of state parks and the need to adapt to changing trends in the camping industry. Melissa also highlights the importance of collaboration between public and private campgrounds to provide a diverse range of experiences for campers. The episode wraps up with Don and Louis sharing resources and contact information for their respective businesses. Don mentions Murch Tourism and Illinois Go Camping as valuable resources for finding great campgrounds. Louis highlights Nomadic Resorts’ architectural and design services, expressing his interest in continuing the conversation in future episodes. The guests thank Brian for the opportunity to share their insights and look forward to future discussions on the evolving trends in outdoor hospitality and camping.
A screenshot of a white background with text and images related to the 2024 MC Fireside Chats.
January 31, 2024

MC Fireside Chats – January 31st, 2024

In a recent episode of MC Fireside Chats, hosted by Brian Searl, the conversation delved into the intricacies of the outdoor hospitality industry, featuring insights from Jenny McCullough, Director of Brand & Operations at Terramor Outdoor Resort/KOA; Jim Ritchie, CEO and Founder of AEONrv; and Dan and Angela Ugstad, Owners of Cuyuna Range Campground. The discussion spanned a range of topics, from the evolution of camping and glamping experiences to the integration of technology and sustainability in outdoor hospitality. Jenny McCullough shared the vision behind Terramor Outdoor Resort, a venture by KOA aimed at offering an elevated camping experience. She highlighted the importance of connecting people to the outdoors and each other, a mission central to KOA’s ethos. Terramor, embodying the concept of luxury camping, has been successful in attracting both seasoned campers and those new to the outdoor experience, demonstrating the growing appeal of glamping. McCullough emphasized the role of personalized guest experiences and the significance of staff interaction in enhancing the overall stay, underscoring the balance between technology and human touch in creating memorable visits. Jim Ritchie introduced AEONrv, a company focused on redefining the RV experience with high-tech, all-season vehicles designed for off-road and off-grid adventures. Ritchie’s background in Silicon Valley has informed the innovative approach of AEONrv, which aims to cater to a niche market seeking sustainable and durable RV options. He discussed the challenges and opportunities in expanding the RV market, particularly in relation to winter camping, and highlighted the importance of sustainability in the design and operation of RVs. Dan and Angela Ugstad shared their journey of establishing Cuyuna Range Campground, emphasizing their commitment to creating a private and nature-centric camping experience. They discussed the challenges of starting a campground from scratch, including navigating environmental regulations and designing a layout that prioritizes privacy and space. The Ugstads’ approach reflects a growing trend in the industry towards offering more secluded and environmentally integrated camping options, catering to campers seeking a retreat into nature. The conversation also touched on the broader trends in the outdoor hospitality industry, including the rise of winter camping and the increasing demand for sustainable practices. The speakers discussed the potential for campgrounds and RV manufacturers to adapt to these trends, offering insights into how businesses can evolve to meet the changing preferences of campers. The importance of listening to guest feedback and leveraging technology to enhance the camping experience was a recurring theme, highlighting the dynamic nature of the industry and the need for continuous innovation. Sustainability emerged as a key topic, with discussions on how campgrounds and RV companies are incorporating eco-friendly practices into their operations. From planting native trees and supporting local ecosystems to designing energy-efficient RVs, the speakers shared their efforts to minimize the environmental impact of camping and promote conservation. The introduction of honeybee hives at Terramor Outdoor Resort was highlighted as an innovative approach to combining education and conservation, illustrating the potential for campgrounds to contribute to environmental awareness and stewardship. The episode underscored the complexity of balancing technology, sustainability, and personalized guest experiences in the outdoor hospitality industry. The speakers shared their perspectives on the challenges and opportunities in catering to a diverse range of campers, from those seeking luxury and convenience to those desiring a more traditional connection with nature. The discussion reflected the evolving expectations of campers and the ongoing efforts by industry leaders to innovate and adapt to these changes. This episode provided a comprehensive overview of the current state and future directions of the outdoor hospitality industry. Through the experiences and insights of Jenny McCullough, Jim Ritchie, and Dan and Angela Ugstad, the conversation highlighted the importance of innovation, sustainability, and guest-centric approaches in shaping the future of camping and glamping. As the industry continues to evolve, the commitment to enhancing the outdoor experience while preserving the natural environment remains a central theme, driving the efforts of campgrounds and RV manufacturers alike.
This week's MC Fireside Chats were graced by the presence of Joan Martin.
August 30, 2023

MC Fireside Chats – August 30th, 2023

The recent episode of MC Fireside Chats featured a dynamic discussion with several prominent figures in the camping and RV industry for its multisector discussion. Brian Searl, the host, led the conversation with guests Jason Whiting, President of Pentor Recreation; Nicholas Denaro, Owner of The Ridge Campground; and Scott Hubble, CEO of nuCamp RV. The discussion began with Jason Whiting sharing his insights into the current trends and challenges faced by the camping and recreation industry. He highlighted the impact of the pandemic on outdoor recreation and discussed how Pentor Recreation is adapting to the new normal. Nicholas Denaro, who owns The Ridge Campground, shared his experiences in managing a campground during these challenging times. He discussed the importance of creating a safe and enjoyable environment for campers while also addressing the operational challenges posed by the pandemic. Scott Hubble, CEO of nuCamp RV, shared his perspective from the RV manufacturing side of the industry. He discussed the surge in demand for RVs during the pandemic and how nuCamp RV has adjusted its production and operations to meet this demand. He also touched on the challenges faced by RV manufacturers in sourcing materials and components due to supply chain disruptions. Throughout the podcast, the guests shared their thoughts on the future of camping and RV travel. There was a consensus that the popularity of outdoor recreation and RV travel is likely to continue in the post-pandemic world. However, there are challenges that need to be addressed, such as the need for more campgrounds and improved infrastructure to accommodate the increasing number of RV travelers. The discussion also touched on the importance of technology in the camping and RV industry. The guests agreed that technology plays a crucial role in improving the camping experience for travelers and in helping campground owners and RV manufacturers to operate more efficiently. Overall, the podcast provided valuable insights into the current state of the camping and RV industry, as well as a look ahead to its future. The guests shared their experiences and perspectives on the challenges and opportunities facing the industry, and offered their thoughts on how campground owners, RV manufacturers, and others in the industry can navigate these challenges and thrive in the post-pandemic world.
On March 29th, 2023, we were joined by MC Rescue Chats for our Fireside Chats.
March 29, 2023

MC Fireside Chats – March 29th, 2023

On March 29, the latest episode of MC Fireside Chats, hosted by Brian Searl, took a closer look at the outdoor recreation industry, such as the emerging trends in outdoor activities, innovations in the RV industry, and the growing popularity of glamping. This week’s show featured a panel of entrepreneurs from the outdoor recreation industry, including Kay Rodriguez from Outerly, Chandler Cooper from SkillAbove, and Mike and Melissa Crowe from Mitten Getaways Glamping. Kay Rodriguez, founder and CEO of Outerly, shared her company’s mission to help people connect with nature and each other, particularly in underutilized spaces within cities. “75% of people would go outside more frequently if they could easily find someone else to go with,” she said. She said that Outerly addresses this need by offering a platform for users to find outdoor activities and connect with like-minded individuals. Chandler, the founder of SkillAbove, discussed the various tools and consumer products his company has developed to improve the RV experience. Among their innovations is a device that overrides slide-out mechanisms when they get stuck, allowing RV owners to continue their journey. Chandler highlighted that some manufacturers have started to switch to better slide-out mechanisms due to the increase in problems related to them. He also revealed that RvTesters is working on a new slide mechanism to improve RV quality. Mike and Melissa Crowe, founders of Mitten Getaway’s Glamping Company, shared their vision for a year-round glamping resort in Michigan. The resort will feature diverse accommodations and on-site activities, with a focus on meeting specific property criteria such as having a water feature, being secluded, and offering space for on-site activities. The discussion also touched on the integration of technology in the outdoor recreation industry, such as artificial intelligence (AI) for diagnostics and maintenance in RVs. Chandler acknowledged the potential for this technology but emphasized that the RV industry would need to adopt a more unified approach to system communication and diagnostic access, similar to the automotive industry, for this to be feasible. The conversation also explored the possibility of collaboration between the RV rental marketplace Outdoorsy and SkillAbove to offer a “rescue package” for users who rent RVs and may need assistance with maintenance or repairs. This partnership could provide an added layer of support for those venturing into the great outdoors. As people increasingly seek connections with nature and others in the wake of the pandemic, businesses like Outerly, SkillAbove RvTesters, and Mitten Getaways Glamping are poised to lead the way in transforming the outdoor recreation experience. With new technologies and innovative approaches, the future of outdoor adventure promises to be more accessible, enjoyable, and connected than ever before.
This week we were joined by MC Fireside Chats.
November 30, 2022

MC Fireside Chats – November 30th, 2022

In this special episode of MC Fireside Chats, glamping and camping industry experts from all over the world joined us to talk about the challenges they faced in developing their businesses and how they overcame them. This week’s special guests are Olja Nicholl, owner of Serbia’s first-ever glamping resort, Stephanie Bias of Camp Aramoni in Illinois, Italian Architectural Design Manager Giacomo Sanna, and Valentina Kožarić from Croatia. Nicholl shared how they started Lala Vineyard Glamping Resort, Serbia’s first glamping resort. She said she was inspired by United Arab Emirates’ growing glamping industry and decided to bring glamping to Serbia. For Nicholl, bringing glamping to Serbia was not an easy feat. Nestled in a landlocked country, they had to be resourceful and utilize the little natural resources they had to offer unique experiences to guests. Lala Vineyard started small and is now a glamping resort based on sustainability, local experiences, and wine production. She highlighted that developing not just a glamping business but a community that continuously explores tries local, and collaborates with local suppliers is essential. Sanna, an architectural design manager and architecture and parametric design consultant, talked about the struggles of bureaucracy affecting the glamping industry in Italy and how they develop new solutions that can help glamping businesses in the country. Kožarić, a front office manager for a camping and glamping resort in Croatia offering pitches for campers and mobile homes, said the camping and glamping industry in Croatia is growing. Since the company’s inception, they had to offer something different each year. Bias of Camp Aramoni shared how they struggled to define their identity. From glamping to luxury camping and now boutique camping. When asked what the future holds for them, Bias said they aim to create better, unique experiences, add more accommodations, and open year-round.
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June 29, 2022

MC Fireside Chats – June 29th, 2022

This week on MC Fireside Chats, presented by Modern Campground, we broadcast a special fifth episode for the month of June. Anything and everything were up for discussion. Plus, we were joined by special guests: Neil Demosthenous and Demos Demosthenous, the founders of SkyWeb gave us some guidance on wireless services and infrastructure at campgrounds. Plus, we welcomed Sandra Fraser, Parks Promotion & Development Officer, Province of Nova Scotia who discussed Camping Nova Scotia’s provincial parks. MC Fireside Chats is a weekly show focused on the latest news, trends, and commentary from the Outdoor Hospitality Industry with hosts Brian Searl and Cara Csizmadia.
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September 29, 2021

MC Fireside Chats – September 29th, 2021

In this episode of MC Fireside Chats, presented by Modern Campground, we discussed the then-upcoming fall conferences in the United States and Canada. Lori Severson from the brand new Campground Owners Expo – COE joined us, along with Joss Penny from British Columbia to talk about their respective conferences. Plus, we heard from Joe Duemig, a supplier from App My Community, about vendor interest in these shows, as well as discussed ARVC, KOA, Jellystone, and state conferences like New York and Pennsylvania.