Episodes

Week 1 - Industry Trends & Insights

Each first Wednesday of the month, we dive into the latest trends, market analysis, and predictions in the outdoor hospitality industry. Join industry analysts, market researchers, and outdoor hospitality industry leaders as they unpack topics like market growth, demographic changes, and guest preferences.

October 7, 2026

MC Fireside Chats – October 7th, 2026

During the October 7, 2026, episode of MC Fireside Chats, industry leaders emphasized that to attract an evolving, experiential demographic, campground operators must hyper-focus on specific niches, adapt to the rise of smaller, rugged RVs, and forge strong cross-sector collaborations.
September 2, 2026

MC Fireside Chats – September 2nd, 2026

During the September 2, 2026, episode of MC Fireside Chats, outdoor hospitality experts explored the rapid evolution of AI-integrated property management systems and evolving consumer behaviors, emphasizing a market shift toward simpler recreational vehicles and the importance of targeting guests by specific life stages rather than broad generational labels.
August 5, 2026

MC Fireside Chats – August 5th, 2026

In the August 5th episode of MC Fireside Chats, a diverse panel of outdoor hospitality leaders discussed how current economic headwinds are driving a shift from transient RV travel to long-term stays and unique glamping experiences, emphasizing that operators must leverage creative marketing and exceptional, personalized hospitality to thrive in a rapidly changing market.
July 1, 2026

MC Fireside Chats – July 1st, 2026

In the July 1, 2026, episode of MC Fireside Chats, industry experts discussed how macroeconomic factors and shifting generational preferences are pushing the outdoor hospitality sector to prioritize transparent marketing, proactive AI reputation management, and the creation of highly customized, premium “boutique” RV sites.
June 3, 2026

MC Fireside Chats – June 3rd, 2026

In the June 3, 2026 episode of MC Fireside Chats, our panel of industry experts contrasted the current slowdown in traditional RV sales with the rapid, institutional growth of the glamping sector. The discussion also highlighted how American developers can learn from cost-effective European campsite models and stressed the urgent need to prepare campground electrical grids for the incoming wave of all-electric RVs.
May 6, 2026

MC Fireside Chats – May 6th, 2026

In this episode, guest host Scott Bahr and a panel of industry leaders discussed how rising fuel costs and economic pressures are causing campers to favor shorter, more localized trips and “onboarding” through more accessible accommodations. The group emphasized that the industry’s long-term success depends on a shared responsibility to simplify the guest experience and provide flexible, affordable vacation options for a new generation of casual participants.
April 1, 2026

MC Fireside Chats – April 1st, 2026

The April 1st, 2026, episode of MC Fireside Chats featured industry experts Phil Ingrassia, Scott Bahr, and Simon Neal discussing how steady consumer sentiment and the therapeutic nature of the outdoors are sustaining the industry despite rising gas prices and geopolitical tensions. The panel explored the resilience of RVers and the potential for American campgrounds to adopt European-style “all-inclusive” resort models to attract a more diverse range of guests.
March 4, 2026

MC Fireside Chats – March 4th, 2026

Industry experts on MC Fireside Chats analyzed 2026 data trends, highlighting a shift toward shorter booking windows and the untapped potential of dynamic pricing to stabilize revenue despite “mild” transient growth. The panel emphasized that maintaining operational excellence and clear digital communication is essential for navigating current economic fluctuations and ensuring long-term resilience in the outdoor hospitality sector
February 4, 2026

MC Fireside Chats – February 4th, 2026

In the recent episode of MC Fireside Chats aired on February 4th, 2026, host Brian Searl and a panel of experts analyzed the shifting landscape of outdoor hospitality, noting a positive uptick in early-season booking pace and a stronger consumer sentiment compared to previous years. The discussion centered on a comprehensive new report regarding Gen Z, identifying them as a risk-averse, “experience-chasing” demographic that requires highly authentic digital storytelling and multi-channel marketing to engage effectively.

Recurring Guests

Scott Bahr

Scott Bahr

Cairn Consulting Group
Simon Neal

Simon Neal

CampMap
Miguel Huerta

Miguel Huerta

Mexican Glamping Association
Rafael Correa

Rafael Correa

Blue Water Development
Eleonore Hamm

Eleonore Hamm

RVDA Canada
Phil Ingrassia

Phil Ingrassia

RVDA
Michael Moore

Michael Moore

Texas Association of Campground Owners (TACO)

Week 2 - Building Park Value

The second Wednesday of the month focuses on how to build and evaluate park equity physically, operationally, and financially. With insights from designers, operational experts, active park owners, and valuation specialists, this episode covers physical master planning, strategic amenity investments, revenue generation, market valuation, and how to maximize the price your property commands when it’s time to sell.

September 9, 2026

MC Fireside Chats – September 9th, 2026

During the September 9, 2026, episode of MC Fireside Chats, industry leaders and the owners of Prairie Junction RV Resort highlighted how shifting the focus from basic accommodations to hyper-curated, themed guest experiences—supported by low-cost experiential amenities, modernized technology, and a deeply empowered staff—can drive massive guest loyalty and operational success.
August 12, 2026

MC Fireside Chats – August 12th, 2026

In the August 12, 2026, episode of MC Fireside Chats, industry leaders emphasized that as the outdoor hospitality market faces softening transient RV demand and rising financial pressures, operators must strategically adapt their accommodation mixes and relentlessly prioritize genuine guest connections to maintain profitability.
July 8, 2026

MC Fireside Chats – July 8th, 2026

In the July 8, 2026, episode of MC Fireside Chats, industry experts explored strategies for thriving in the evolving outdoor hospitality market, emphasizing the success of targeting underserved niches, the practical necessity of grid-tied infrastructure over off-grid setups, and the profitability of pivoting to high-value, curated group retreats.
June 10, 2026

MC Fireside Chats – June 10th, 2026

The June 10th, 2026 episode of MC Fireside Chats highlights how outdoor hospitality operators can actively drive occupancy by leveraging targeted social media content, hyper-specific buyer personas, and AI-discoverable local features. The panel also addresses tightening macroeconomic trends, concluding that operators must double down on proactive marketing to capture travelers shifting from costly flights to road trips.
May 13, 2026

MC Fireside Chats – May 13th, 2026

Hosted by Brian Searl, this episode of MC Fireside Chats featured Jeremy Johnson and Zach Stoltenberg discussing the complexities of dynamic pricing and the industry’s shift toward non-RV accommodations. Meanwhile, special guests Travis Chambers and Joy de Vos highlighted the growing demand for experiential travel by sharing their unique, immersive projects—ranging from cinematic, off-grid micro-resorts to educational, working dairy farms.
April 8, 2026

MC Fireside Chats – April 8th, 2026

The April 8th, 2026, episode of MC Fireside Chats featured industry leaders discussing the critical balance between implementing highly intuitive automated tech and preserving the authentic outdoor experience. The panel highlighted actionable strategies for maximizing revenue and tax benefits through premium cabin investments, while navigating upcoming challenges in Class A fire regulations, site-specific architectural design, and ADA accessibility.
March 11, 2026

MC Fireside Chats – March 11th, 2026

Host Brian Searl led an industry-focused discussion with experts Jayne Cohen, Casey Cochran, Jeremy Johnson, Shawn Verbrugghe, and Serg Mashkov to explore how economic shifts, luxury accommodation trends, and unique experiential programming are redefining the future of outdoor hospitality.
February 12, 2026

MC Fireside Chats – February 12th, 2026

In this episode of MC Fireside Chats, Joe Duemig hosts John McMahon of Camp Door County, who shares how his new resort uses “intentional” guest experiences like mushroom foraging, stargazing, and mountain bike trails to build a unique brand identity. The panel, including Casey Cochran and Zach Stoltenberg, discusses how these curated activities and strategic local partnerships drive transient demand and guest loyalty without relying solely on traditional amenities or aggressive price discounting.
January 14, 2026

MC Fireside Chats – January 14th, 2026

The first Guest Experience episode of MC Fireside Chats in 2026 brought together U.S. and UK industry leaders to examine land use economics, guest segmentation, and how differing markets approach revenue, design, and experience. The panel agreed that future growth depends less on uniform luxury builds and more on aligning amenities, add-on revenue, and immersive, nature-driven experiences with clearly defined guest expectations, supported by smarter use of data.

Recurring Guests

Tom Mason, IVEE Group

Tom Mason

IVEE Group
Zach Stoltenberg, Clockwork

Zach Stoltenberg

Clockwork

Landan Dory

North Star Brokerage & Advisory

Jayne Cohen, Campground Consulting Group

Jayne Cohen

Campground Consulting Group

Scott Foos, Horizon Outdoor Hospitality

Scott Foos

Horizon Outdoor Hospitality
Jeremy Johnson, Kona Hills Campground

Jeremy Johnson

Kona Hills Campground
Kaleigh Day, Surf Junction Campground

Kaleigh Day

Surf Junction Campground

Week 3 - Business Operations and Management

On the third Wednesday, we tackle the operational side of running a successful campground. This episode features operations consultants and experts discussing strategies for staff management, technology integration, and maintaining profitability while navigating challenges.

August 16, 2023

MC Fireside Chats- August 16th, 2023

In a recent episode of MC Fireside Chats, presented by Modern Campground, a lively discussion unfolded around the topic of family preferences at resorts and campgrounds. Host Brian Searl was joined by recurring guests Joe Duemig from App My Community and Sean Vidrine from Four Points RV Resorts, and special guest Lee Anne Miracle from Tiger Trail RV Resort , each bringing their unique perspectives to the table. Joe Duemig began by emphasizing the importance of amenities in attracting families to resorts. He shared personal anecdotes about how his children are particularly drawn to resorts that offer features like lazy rivers, swimming pools, and fun water slides. Joe recounted a memorable visit to the Jellystone in Pittsfield, highlighting how such amenities make certain resorts more memorable for children and increase the likelihood of return visits. Sean Vidrine, who manages the Jellystone in Pittsfield, chimed in with details about the park’s vast array of water equipment. He proudly mentioned the recent additions to the park, including two large water slides and jumping pillows. Sean also delved into the strategic aspect of park management, discussing the balance between expanding amenities and increasing the number of sites and cabins. He emphasized the importance of analyzing demand and ensuring that amenities cater to the needs of the guests. Lee Anne Miracle introduced the upcoming Tiger Trails RV Resort, slated to open on September 1st. She explained the inspiration behind the resort’s name, drawing a connection to the local sports team’s mascot, the Tigers. Lee Anne’s enthusiasm for the new resort was palpable, and she extended an invitation to Joe and his family to experience the amenities firsthand. The conversation then shifted to the concept of day-use offerings. Sean elaborated on how parks could generate additional revenue by allowing non-staying visitors to use their amenities for a fee. He mentioned that such offerings are market-specific and need to be balanced to ensure that they don’t impact the experience of staying guests. Joe appreciated the idea of day-use offerings, especially during off-peak days. He shared insights from another customer in Louisiana who successfully implemented a day-use program, allowing locals to enjoy the park’s amenities during specific time slots. The panel also touched upon the power of word-of-mouth marketing. Joe emphasized how positive experiences at campgrounds can lead to long-term brand loyalty, with families recommending the resorts to friends and relatives. As the discussion neared its end, Brian highlighted the importance of understanding guest preferences and continuously evolving to meet their needs. He expressed interest in revisiting the topic in the future to gauge the progress of the discussed strategies. In conclusion, the episode of MC Fireside Chats provided valuable insights into the world of resorts and campgrounds. The shared experiences and strategies underscored the importance of guest-centric amenities and the potential for innovative revenue streams.
On July 19th, we were joined by MC Fireside Chats.
July 19, 2023

MC Fireside Chats – July 19th, 2023

On the previous episode of MC Fireside Chats last July 19 presented by Modern Campground host Brian Searl was joined by recurring guests Nate Thompson from KCN Campgrounds and Scott Knepp from IVEE Group and special guests Justin Hogatt and Adam Lendi from Beyonder Camp, Mark Lemoine from St. Joseph KOA Holiday and Shannon Connolly of Roamstead. The conversation begins with Shannon discussing her experience of acquiring a park and the challenges she faced in the process. She mentions the difficulties of dealing with weather-related delays and other issues such as plumbing and septic problems. She also expresses her envy of the more favorable weather conditions in Tennessee and Michigan for construction. Mark shares his experience of managing a successful seasonal park. He talks about the work involved in maintaining the park, including physical work, marketing, and financial management. He also mentions how his life situation has changed over time, with his children growing up and leaving home, which has allowed him and his wife to travel and enjoy their time. Adam and Justin discuss their approach to acquiring parks and managing properties. They mention that they started with cash-flowing properties that would generate income from day one. They also talk about their interest in properties that have potential for expansion and development. They mention that they are now starting to get into the ground-up development space. The participants discuss the different types of clientele they encounter, from mom-and-pop folks looking to sell or maintain their parks, to institutional investors with large hotel portfolios. They also mention the importance of high-end reporting and sophisticated property management system capabilities for attracting sophisticated clients. The conversation shifts to the topic of pricing and the balance between raising prices to match the quality of services and amenities provided, and keeping prices affordable for long-time guests. Mark mentions that as the quality of their park improved, they were able to raise prices, and most guests were willing to pay more for the improved experience. The participants discuss the competition from state and federal parks, which offer amenities similar to those of private parks but at lower prices. They also discuss the demand for high-end amenities and experiences, and the importance of understanding their demographic and the market they want to target. The video ends with the participants expressing their appreciation for the discussion and looking forward to future events and discussions. They also mention the importance of providing a high-quality experience for their guests, who often stay for several days, and the opportunities and challenges that come with managing a park.
On April 19, 2023, MC Fireside Chats welcomed Daniel as our special guest.
April 19, 2023

MC Fireside Chats – April 19, 2023

April 19 Episode Recap On the previous episode of MC Fireside Chats, host brian Searl highlighted the importance of branding in campground business. He also mentioned how Zapier automation had helped him save time and how he had used it to improve the efficiency of his employees. On the other hand, Ali and Eric Rasmussen, Co-Founders of Spacious Skies Campgrounds, talked about their husband-and-wife team dynamics. Eric focused on acquisition, capital markets, and asset management, while Ali focused on operations, running the campground, brand development, and marketing. The couple started their business from scratch and now focusing on perfecting their business process. Travis John, Founder of CamperDAO, discussed how they aimed to democratize the ability to vote and make decisions using blockchain technology. CamperDAO is a community-driven project that aims to organize modern millennial campers through communication and committees to organize businesses. The goal is to crowd-fund 10,000 fellow RVers to buy their first campground. Nate Thompson, Founder of KCN Campground, shared their model of upgrading underutilized campgrounds and the usage of automated text messaging for guests. He also mentioned the importance of having a consumer-focused website and his insights on the use of AI in sending messages and recommendations to guests. Overall, the podcast provided valuable insights into the camping and outdoor industry. From brand building to automation and the use of innovative technologies such as blockchain and AI, the founders shared a wealth of knowledge and experience that is sure to benefit anyone interested in the industry.
This week we were joined by MC Fireside Chats.
March 15, 2023

MC Fireside Chats – March 15th, 2023

On the March 15th edition of MC Fireside Chats, a panel of industry experts convened to share their experiences and insights. The episode, sponsored by Firefly Reservations, featured recurring guests Joe Duemig of App My Community and Scott Knepp of IVEE Group, alongside special guests Thomas Bales and Jake Schmitz, co-founders of Lagos Collective and owners of Swan Lake Resort & Campground. Host Brian Searl led the discussion with Tom and Jake from Lagos Collective, a group of five young entrepreneurs who unexpectedly found themselves in the campground business after initially planning to build a workshop and cabins on a private plot of land in Minnesota. Instead, they purchased Swan Lake Resort and Campground, embracing the challenge of honoring the existing culture and expectations of long-time guests while adapting their original vision to run the campground effectively. The group candidly shared their journey, emphasizing the importance of due diligence when purchasing a campground, as well as meeting code and regulations to avoid future problems. Scott Knepp advised potential campground buyers to pay the right people to do the right things, as expertise is invaluable during the acquisition process. Reflecting on their growth as campground owners, Tom and Jake expressed their gratitude for the tight-knit community of resort owners and the wealth of resources available. Joe Duemig highlighted the value of vendors in providing information and training for their products. At the same time, Scott Knepp stressed the benefits of being part of a portfolio with a third-party manager for access to a shared knowledge base and weekly management calls. The panel also touched upon the role of technology in the outdoor hospitality industry, particularly the potential benefits and challenges of artificial intelligence. While AI can create high-quality content and help users navigate complex systems more easily, the panel acknowledged the potential dangers of AI, such as the spread of fake news or misinformation. The group also explored the evolving landscape of SEO and how it may change over time. Lastly, the podcast introduced a new initiative called MC Masterclass, aimed at providing free courses and resources for campground owners and operators. This highlights the growing interest in using audio formats like podcasts to share information and learn from industry peers. With a focus on networking, relationship-building, and technology as a tool to enhance the guest experience, the panel on MC Fireside Chats offered valuable insights for both new and seasoned campground owners.
This week we were joined by MC Fireside Chats.
February 15, 2023

MC Fireside Chats – February 15, 2023

The week’s edition of MC Fireside Chats centered on the recent happenings in the RV and camping industries. Host Brian Searl was joined by recurring guests Mike Harrison from CRR Lifestyle and Joe Duemig of App My Community, as well as special guests New Jersey Campground Owners and Outdoor Lodging Association Executive Director Joann Delvescio and Harvest Host CEO Joel Holland. The group opened the discussion around the Mid-Atlantic Conference for Campground Owners, an opportunity to for networking and learning for the park owners and key players in the industry. It will be held in Orlando, Florida, this February 27 to March 1. They shared their experiences attending trade shows and emphasized the importance of networking with campground owners and offering value through products and services. They also discussed upcoming conferences in the spring, including the Ohio Ocus, the Northeast Camping Association, the Waco Association of Campground Owners camp Michigan, and the California Outdoor Hospitality Association. The Mid-Atlantic Conference provides an opportunity for the industry to come together and learn from each other. It offers an early bird special registration offer of $250, which includes 10 sessions, lunch, and dinner on Monday and Tuesday. Joel Holland also talked about his latest project, the Campers Card, a free marketing program for campgrounds that provides RV campers with discounts and perks. The program does not require any special software, contracts, or fees for campgrounds to join, and the team is developing a new website that will launch with the product in April. They aim to address the challenge of RV travel discovery by investing in product development and marketing to attract RVers to the program. The group discussed the challenges of balancing marketing and spamming customers and the importance of offering perks and discounts tailored to individual campgrounds. They also discussed the changing trends in the camping industry, with people having higher disposable incomes and looking for a wider range of amenities. The conversation concluded with Joann sharing information about her camping and RV show and encouraging individuals to attend. Overall, the podcast highlights the need for flexibility and understanding the needs of both RVers and campground owners to make the camping and RV industry successful. The discussion also emphasized the importance of networking and learning opportunities offered through trade shows and conferences.
On January 18, 2023, MC Rescue Chats had the pleasure of being joined by Duncan Aguilar for this week's fireside chat.
January 18, 2023

MC Fireside Chats – January 18, 2023

In this week’s episode of MC Fireside Chats, show hosts Brian Searl and Cara Csizmadia discussed the possible opportunities and challenges that AI usage may bring to the campground and RV industry. Joining them for this discussion are recurring guest Papoose Pond Co-Owner Duncan Winship and special guest Outdoor Venture Partners Managing Partner Andrew Garcia. The group discussed various topics, such as the effects of using AI for customer service, enforcing campground rules, increasing bookings, and marketing. They also emphasized the limitations of AI technology and the need for more data to enhance its capabilities to make decisions. They also discussed the possibility of using robots for security and other purposes in campgrounds. Garcia, who is also an owner of two campgrounds, one of which is fairly recently developed, shared his thoughts on how new players in the outdoor hospitality industry can bring in new energy and ideas. He expressed staff challenges and how catering to the demands of guests is important. “The use of AI in the campground industry is a game changer. It helps us to provide a more personalized experience to our guests while still maintaining a sense of security,” he said. “The possibilities of AI in the campground industry are endless. It will make the process of customer service, rule enforcement, and marketing more efficient, which in turn will help to improve the guest experience,” said Winship. The group’s discussion shifted to the idea of using AI to improve campground operations’ efficiency and utilizing virtual reality in attending conferences and networking like the upcoming Canadian Outdoor Hospitality Conference 2023, organized by the Canadian Camping & RV Council, which will be done purely virtual. They also discussed the potential of AI tools such as GPT-4 and its potential impact on the RV industry. MC Fireside Chats is a podcast that discusses the latest trends and challenges in the campground and RV industry with experts. The show is hosted by Brian Searl and Cara Csizmadia. The latest episode is available now and can be found on the show’s website or on popular podcast platforms.
This week, on December 21st, we were joined by MC Fire Chats during our MC Fireside Chats episode.
December 21, 2022

MC Fireside Chats – December 21st, 2022

This year has been a rollercoaster ride for the outdoor hospitality, outdoor recreation, RV, glamping, and campground industries. While the sectors had their fair share of struggles, they also celebrated victories and accomplishments. In this year-ender episode of MC Fireside Chats, we brought back industry experts to look back and discuss learning points from this year. Industry experts Connor Schwab, Scott Knepp, Jeff Hoffman, Phil Ingrassia, Curtis Hemmeler, Rich Schnippel, and Mike Harrison talked about the state of the campground and outdoor hospitality industry in 2022 and what they are looking forward to in 2023. Jeff Hoffman, Founder of JH Consulting Solutions, reflects on how the industry fared in 2022. Phil Ingrassia, RVDA’s executive director anticipates another busy year for the industry. Ingrassia said the final numbers for 2022 aren’t done, but the data projection for RV wholesale shipments is just under 500,000–a product of the normalization of production. Curtis Hemmeler, President of RVTI, talked about the milestone the institute achieved as they continue to produce more certified RV technicians to solve the RV industry’s shortage of trained technicians and to implement metrics to track the RV customer experience. Hemmeler proudly announced that by December 31st, RVTI has added over 1,200 trained and certified technicians. Rich Schnippel, founder and president of Encore RV had seen a bright 2022 and anticipates challenges in 2023 due to economic uncertainties. Schnippel is hopeful that the economy will stabilize for the benefit of the industry. Scott Knepp, director of operations at IVEE Group shared the impact of gas prices and inflation on consumer confidence. Knepp believes the future looks bright and is hoping for normalization and stabilization in the industry. CRR Lifestyle’s Mike Harrison looked at the challenges of this year and the uncertainties of the coming year as an opportunity for park owners to innovate, pivot, and think outside the box. Connor Schwab of Sage Outdoor Hospitality highlighted the importance of tracking outdoor hospitality data for future park owners. Overall, the guests reflected on the challenges and successes of the campground, RV, and outdoor hospitality industries in 2022 and look forward to the potential for continued growth and innovation in 2023. They touched on topics such as the popularity of glamping, the impact of the pandemic on the RV industry, and the increasing demand for outdoor travel and experiences.
On July 6th, 2022, we had the pleasure of hosting MC Fireside Chats.
November 16, 2022

MC Fireside Chats – November 16th, 2022

This week on MC Fireside Chats, this special edition of the show takes place at this year’s KOA Convention & Expo! Podcast host, Brian Searl, is joined by KOA campground owners around the country. KOA President & CEO Toby O’Rourke, Brigham City KOA’s James Settlemire, KCN Campgrounds’ Nate Thompson, Sandusky/Bayshore KOA’s Jeff Hoffman, and Raton, New Mexico KOA’s Grant Robertson joined today’s show, discussing KOA’s and the camping industry’s direction in the future. The show kicked off with Toby O’Rourke telling KOA’s new direction and mentality moving forward, especially since the organization recently experienced its best year in their history. She said it was time to look back and “think like a start-up” company once again since they have been in business for 60 years. It could help KOA learn how they can keep growing as an organization and “be mission-driven.” She added that the companies that started at the same time as they did 60 years ago are no longer in business, so they don’t want KOA to be disrupted and go out like the others. She believes it’s best to keep looking for ways to improve. She mentioned some future projects of the organization, like ideating new technology, data analysis, and other equipment that can help them and their franchisees go to the next level. The discussion continued with Jeff Hoffman explaining the status of his KOA and its ongoing plans, then his recent experience in the event’s session, especially how deserving the campgrounds who won this year’s awards in the KOA awards show. James Settlemire said KOA has always been hands-on when it comes to supporting the operations of its franchisees and their entrepreneurial spirit. And, how the conference was always about the people in the industry, giving them to keep up with change and adapt to recent times. As a first-timer in the convention, Nate Thompson shared how impressed he was with KOA and their use of data analytics, determining their best course of action. He said he wants to keep using the organization’s support and technology to help grow and improve his campground. As someone who’s been going to the convention for 20 years, Grant Robertson said that people are becoming increasingly interactive with each other, sharing how their respective campgrounds improved through the years. “They dont ask franchisees to change without trying some actions first. KOA doesn’t demand change [immediately]. They first suggest action plans and what could work, helping [franchisees] slowly but surely adapt to the changing times without disrupting them too much,” he said. He said KOA has been supportive and meeting the expectations of their franchisees and customers, giving each the best experience possible. The current KOA makes them feel valued and provides value in the work they do. Nate shared that he loved the startup mentality since he started in a few tech companies in the past, understanding the direction. He has lived the experience of trying something new then keep it if it works, then moving forward if it failed. It allows them to learn. James. the guests coming in has changed, and they are not just staying in their RV, they want to go around the area and experience the outdoors. He likes the experience of trying something new and learning from it. He is excited about how KOA will understand the new guest demographic coming in their campgrounds. Jeff said KOA does a great job helping their people, from the new members to the old. They provide the support they need. They are an innovative company always looking to new things to grow. He said People in the organization are leaders not followers. All their operation systems need to keep growing and he loves the data they receive to show them what works. One of the great things about KOA is that he gets to sit down and chat with other industry members and discuss the technologies, amenities, and ideas that could help them grow. They share information to help them thrive.
MC Fireside Chats: This week, we were joined by Daniel at MC Fireside Chats.
October 19, 2022

MC Fireside Chats – October 19th, 2022

In a recent episode of MC Fireside Chats, sponsored by Firefly Reservations, we discussed what was on the minds of campground owners with our recurring guests, who appear once a month with us to cover various topics: Mike Harrison, from CRR Lifestyle Duncan Winship, from Papoose Pond Joe Duemig, from App My Community Amir Harpaz of Torrey Trails RV & Golf Resort also joined us to share how the park was preparing for the EV revolution. Four Points RV Resorts CEO Sean Vidrine was another special guest for that episode. He discussed the new upgrades at Paradise Ranch RV Resort and also the park’s preparations for the upcoming holiday season. MC Fireside Chats is a weekly show focused on the latest news, trends, and commentary from the Outdoor Hospitality Industry with hosts Brian Searl and Cara Csizmadia.

Recurring Guests

Jeff Hoffman, Camp Strategy

Jeff Hoffman

Camp Strategy
Sandy Ellingson, RV Industry Advisor

Sandy Ellingson

RV Industry Advisor
Mike Harrison, CRR Hospitality

Mike Harrison

CRR Hospitality
Angele Miller, Creekside RnR Glamping

Angele Miller

Creekside RnR Glamping
Robert Preston, Unhitched Management

Robert Preston

Unhitched Management
Casey Cochran, Campspot

Casey Cochran

Campspot
John McMahon, Camp Door County RV Resort & Campground

John McMahon

Camp Door County RV Resort & Campground

Week 4 - Marketing, AI, and Technology

The fourth Wednesday of the month covers the latest tools and marketing strategies driving innovation in outdoor hospitality. Guests include marketing pros, AI experts, and tech providers exploring personalized marketing, smart technologies, digital engagement, and data-driven operations.

January 22, 2025

MC Fireside Chats – January 22nd, 2025

The January 22, 2025, episode of MC Fireside Chats, hosted by Brian Searl, brought together a panel of experts to discuss the RV industry, glamping, and outdoor hospitality trends. Panelists included Eleonore Hamm, President of RVDA Canada; Shane Devenish, Executive Director of the Canadian Recreational Vehicle Association; Angele Miller, Co-Founder of Creekside RNR Glamping; and Greg Emmert, Consultant at Camp Strategy. The conversation delved into consumer trends, industry challenges, and the need for better storytelling in the RV and glamping sectors. Brian introduced the revamped show format and engaged panelists in a light-hearted discussion about the new intro. The group shared their respective roles and perspectives within their industries. Eleonore and Shane highlighted their focus on advocacy, education, and industry collaboration in Canada, while Angele shared her experiences running a glamping resort, emphasizing the importance of meeting rising consumer expectations. Angele discussed the increasing consumer demand for luxury amenities such as saunas and hot tubs at glamping resorts. She noted that guests are seeking highly personalized experiences, making it crucial for operators to continuously innovate. Brian and Greg agreed, noting that the RV park and campground industry is experiencing a similar shift toward high-end, customized experiences. Greg emphasized the importance of campground owners identifying their “why” to stand out in a competitive market. He encouraged operators to focus on unique offerings that resonate with guests. Angele shared how her resort builds customer loyalty by personalizing experiences, such as remembering special occasions, which Greg praised as a model for other operators. Eleonore and Shane spoke about their advocacy efforts in Canada, particularly in light of challenges like pending legislation and economic uncertainty. They highlighted the close collaboration among Canadian RV associations, contrasting it with the larger, more segmented U.S. market. The panel discussed economic concerns, including inflation, exchange rates, and potential tariffs, and their impact on consumer confidence. Shane expressed cautious optimism about RV sales in 2025, while Eleonore noted that affordability remains a key message in their marketing efforts. Angele shared insights on how economic pressures are affecting the glamping industry, with some operators scaling back or closing for the winter. The conversation turned to managing consumer expectations and addressing negative feedback. Shane and Greg discussed the challenges of dealing with complaints, emphasizing the need for empathy and perspective. Angele added that proactive communication and attention to detail can help mitigate dissatisfaction and build loyalty. The group explored trends in RV manufacturing, with Shane noting that consumer demand drives product offerings. Eleonore pointed out that while fifth wheels showed growth in 2024, manufacturers respond to a variety of consumer preferences, from lightweight towables to larger, more luxurious units. Greg drew parallels between the RV industry’s challenges and Angele’s approach to affordability in glamping. While RV manufacturers face logistical and economic hurdles in building affordable units, Angele shared how her resort strikes a balance between luxury and cost-effectiveness to remain competitive. Brian raised concerns about how the RV industry’s positive stories, beyond shipment numbers, are underrepresented in campground-related media. Eleonore and Shane agreed on the need for broader communication, with Eleonore suggesting better integration of resources to share meaningful industry insights. The panelists expressed cautious optimism for 2025. Shane predicted stable demand for RVs, while Angele anticipated steady interest in outdoor experiences, albeit with shifts in consumer spending. The group agreed that adaptability and a focus on consumer needs would be critical for success. The episode concluded with Brian thanking the panelists and inviting the audience to explore more through their respective organizations. It was a dynamic discussion that shed light on both challenges and opportunities in the RV and glamping sectors.
November 27, 2024

MC Fireside Chats – November 27th, 2024

This week’s episode of MC Fireside Chats focused on the evolving RV and campground industries, with host Brian Searl joined by Eleanor Hamm of RVDA of Canada, Shane Devenish of CRVA, and special guest Daniel Clarkson from Navico Connect. The conversation highlighted current trends, key takeaways from recent conferences, and how technology is shaping the future of outdoor hospitality. The episode opened with reflections on the RVDA convention, where Eleanor and Shane discussed key sessions on artificial intelligence, fixed operations, and dealer education. Eleanor noted the success of the Dealer of the Year award and the value of networking opportunities, which remain central to the event’s impact. Shane added that while attendance from Canadian delegates was slightly down, the overall participation increased, signaling strong industry engagement. Daniel Clarkson introduced Navico Connect’s integrated RV systems, which enhance the user experience by automating functions, improving safety, and streamlining power management. He explained how Navico’s lithium-ion battery technology reduces risks and supports off-grid adventures, while features like power regulation prevent electrical issues at campgrounds. Daniel emphasized the systems’ adaptability for both OEMs and aftermarket installations. Upcoming regulatory changes, such as the 2026 mandate for ground fault disruptors, were discussed in detail. Drawing from Navico’s expertise in marine systems, Daniel explained how the transition would improve safety without causing major disruptions. The team explored how campground owners could benefit from these innovations while preparing their infrastructure to accommodate the new standards. Eleanor shared her experience attending the National Campground Conference, emphasizing the openness and collaboration among campground operators. She highlighted the willingness of industry veterans to share knowledge and support newcomers, a dynamic that stood out compared to other trade shows. Shane echoed this sentiment, noting the importance of creating spaces for campground owners to connect and learn from one another. The panel also discussed opportunities to expand and improve conferences, such as increasing representation from additional provinces and building out trade show components. Suggestions included hosting more association-specific events and integrating educational sessions more strategically to keep attendees engaged with exhibitors. Daniel detailed Navico’s commitment to enhancing the RV experience with features like app-based control of lighting, heating, and energy consumption. He also discussed the potential for Navico’s systems in the RV rental market, highlighting tools that allow fleet owners to monitor and manage vehicles remotely. These innovations align with a growing industry focus on convenience and efficiency. The conversation reinforced the role of technology in improving customer satisfaction, with Daniel addressing practical concerns like range anxiety and campground power compatibility. Navico’s ability to integrate proven marine technologies into RV systems has positioned the company as a leader in advancing RV functionality and safety. As the episode closed, the guests reflected on the unique dynamics of the RV and campground industries, emphasizing the importance of education, innovation, and community in driving growth. The panel expressed gratitude for the opportunities these conferences and discussions provide, especially in fostering collaboration across sectors. This episode marked the conclusion of the podcast’s RV industry-focused series. The team expressed appreciation for their partnerships and looked ahead to the evolving landscape of outdoor hospitality with optimism and enthusiasm.
October 23, 2024

MC Fireside Chats – October 23rd, 2024

In the October 23rd, 2024 episode of MC Fireside Chats, host Brian Searl was joined by key industry leaders to discuss trends and issues in outdoor recreation, focusing on the RV, boating, and hiking industries. The episode featured recurring guests Phil Ingrassia from RVDA of the United States, Eleonore Hamm from RVDA of Canada, Shane Devenish from the Canadian RV Association, and special guests Maggie Peikon from the American Hiking Society and Rick Layzell from the Boating Ontario Association. The conversation navigated the interconnections between these outdoor sectors, addressing challenges, opportunities, and shared interests. Brian opened the episode by acknowledging the rapid advancements in AI and the pressure to maintain innovation in outdoor hospitality news. This set the tone for a lighthearted but deep conversation about technological changes and their effect on industries, particularly the outdoor space. However, the focus soon shifted back to the core subjects of the RV and boating markets, starting with the recent interest rate drop in Canada, which Phil and Eleonore noted could be a positive boost for both RV and boating sales. Rick echoed this sentiment, explaining that high interest rates had discouraged first-time buyers in the boating sector, especially families looking for affordable payment options. Rick elaborated on the impact of economic conditions on the boating industry, mentioning how first-time buyers have disappeared due to rising costs, particularly for larger boats that are now subject to a luxury tax in Canada. This has created a gap in the market, which has been difficult to fill. Meanwhile, RV sales have also experienced similar pressures, with rising interest rates affecting family affordability. The participants reflected on how these economic factors are pushing consumers to reconsider their recreational purchases. The group discussed how both boating and RVing are part of a broader outdoor lifestyle. As Rick pointed out, many boating enthusiasts also use RVs and vice versa, creating crossover opportunities for marketing. Brian asked Phil if there was any data on consumers choosing to purchase RVs over boats, especially as a way to combine their love for the outdoors in a more flexible way. Phil noted that although there are no concrete statistics on this, there is evidence of increased interest in multi-use outdoor recreational vehicles and services. The conversation then turned to hiking, with Maggie Peikon introducing the American Hiking Society’s role in promoting and preserving hiking trails across the U.S. Maggie described programs like volunteer vacations, where participants help maintain and build trails. She emphasized the importance of these efforts, noting that many people enjoy hiking but may not consider the behind-the-scenes work that goes into maintaining the trails they love. Maggie highlighted that the hiking community is diverse and includes RVers, tent campers, and even luxury travelers who seek the benefits of nature. Shane and Rick were curious about how campgrounds could better cater to hiking groups. Maggie suggested that campgrounds offering group camping for hiking clubs could be a draw. Additionally, she noted that amenities like clean showers and laundry facilities are often a big selling point for hikers who want a little comfort after a long day on the trails. Brian tied the discussion back to marketing, reflecting on how campgrounds and RV dealers could better target hikers. He realized that creating specific pages on websites tailored to hikers and other niche outdoor enthusiasts could help better align marketing with what potential guests and buyers are seeking. Eleonore and Phil agreed, pointing out that cross-promotion between the RV, boating, and hiking industries could open up new avenues for business and create a more cohesive outdoor experience for customers. In closing, the panel agreed that outdoor industries like hiking, RVing, and boating need to continue collaborating and adapting to shifting consumer demands. As families weigh their options, it’s crucial for businesses in these sectors to emphasize simplicity, affordability, and the unique experiences that outdoor recreation offers. This episode was a comprehensive dive into how the outdoor industries are navigating current economic realities, changes in consumer behavior, and the potential for cross-industry partnerships. The conversation underscored the importance of staying innovative and understanding the evolving needs of outdoor enthusiasts in a time of rapid change.
September 25, 2024

MC Fireside Chats – September 25th, 2024

In the latest episode of MC Fireside Chats on September 25, 2024, hosted by Brian Searl, a vibrant conversation unfolded with prominent guests from the RV Industry. The discussion brought together Becky Goodell, CEO of Blacksford RV Rentals; Nika Shneyder, co-founder of Chill RV ; along with regular contributors like Eleonore Hamm, President of the RV Dealers Association (RVDA) of Canada; Phil Ingrassia, President of the RVDA; and Susan Carpenter from the RV Women’s Alliance. The episode kicked off with introductions from the panel, where Eleonore Hamm shared insights into the RVDA of Canada’s strategic goals focusing on advocacy, education, and industry intelligence. She emphasized how these industry conversations help to provide valuable updates about the current state of the RV sector. Becky Goodell, CEO of Blacksford RV Rentals, followed, sharing her journey to Elkhart, Indiana, where she was exploring new RV models from major manufacturers like Thor and Winnebago. Becky emphasized how her company, a premium RV rental business, focuses on delivering luxury experiences in locations like Yellowstone, Glacier, and Teton National Parks, with expansions underway in Las Vegas and Phoenix. Nika Shneyder of Chill RV provided a look into her family-run business, which offers luxury RV rentals in Los Angeles. She detailed how the business started in 2016 and has since managed over 2,000 reservations. Both Becky and Nika underscored the demand for high-quality, full-service RV rentals. Despite the broader market fluctuations, ChillRV’s fleet of 16 luxury RVs has faced some softening demand compared to the post-pandemic boom, though the luxury sector, particularly in the RV world, remains largely stable. Phil Ingrassia and Susan Carpenter joined the conversation from the ongoing RV Open House in Elkhart, where manufacturers showcase their latest products to dealers. Phil highlighted that this year’s theme revolved around innovation and affordability, with electric and hybrid RV models taking center stage. Thor Industries, for example, showcased a hybrid electric motorhome that sparked considerable interest among attendees. Susan, reporting from the same event, echoed Phil’s optimism and pointed out that despite challenging weather, spirits remained high at the RVDA Open House Breakfast, which saw standing-room-only attendance. A significant part of the conversation centered around the evolving landscape of RV rentals. Becky and Nika emphasized how their companies prioritize customer service, offering full packages that include unlimited mileage, roadside assistance, and the promise of seamless experiences. Becky, representing Blacksford, illustrated how they ensure their clients have everything they need for their trips, from linens to kitchen supplies, while also spending ample time training customers on RV use, especially for first-time renters. Nika echoed similar sentiments, emphasizing that providing premium service is what differentiates her business from peer-to-peer platforms like Outdoorsy or RVShare. The discussion turned to the challenges of navigating peer-to-peer rental platforms, with Becky and Nika both acknowledging their initial reliance on such platforms to grow their businesses. However, both have since developed their independent booking systems. They highlighted the risks associated with peer-to-peer rentals, such as last-minute cancellations or inconsistent vehicle quality, stressing the importance of customer trust and guaranteed support from established businesses. On the industry front, Eleonore Hamm spoke about how the Canadian RV market is faring, and the group discussed the implications of interest rates and economic factors on RV sales. While some regions and sectors see a softening in demand, the luxury market, especially in RV rentals and resorts, seems to be weathering economic challenges better than expected. Phil Ingrassia added that consumers remain interested in innovative and affordable options, and manufacturers are responding with new models that cater to both high-end buyers and more budget-conscious customers. The panel also explored the rising trend of RV rentals for festivals like Burning Man. Nika shared how ChillRV has found a profitable niche serving Burning Man attendees, despite the potential wear and tear on vehicles. While Becky mentioned Blacksford’s hesitance to cater to Burning Man due to insurance issues, Nika explained that careful preparation and premium pricing have made this market highly lucrative for her company. As the episode wrapped up, the focus shifted to future growth and expansion. Becky discussed how Blacksford is looking to scale its operations while maintaining its premium service standards. The challenge, she noted, lies in finding the right manufacturers and financing options to support their growing fleet. Nika expressed similar aspirations for ChillRV, sharing her plans to expand services at future festivals, including offering a more comprehensive experience with extra amenities and support for clients. In closing, Susan Carpenter shared updates from the RV Women’s Alliance, announcing their latest charity collaboration and highlighting the upcoming awards program that celebrates trailblazers and rising stars in the RV industry. The discussion ended on a hopeful note, with the panelists looking forward to future industry events, including the upcoming RV Dealers Convention in Las Vegas, where further industry insights and opportunities will be explored. Overall, the episode captured the optimism and innovation driving the RV industry forward, despite current market challenges, with an emphasis on quality service, customer trust, and adapting to evolving market demands.
August 28, 2024

MC Fireside Chats – August 28th, 2024

The August 28th, 2024 episode of MC Fireside Chats, hosted by Brian Searl, featured an engaging discussion with four industry experts: Eleonore Hamm, Mark Fawcett, Andrea Pierantozzi, and Aaron Pfadt. The episode focused on various aspects of the RV, boating, and outdoor hospitality industries, providing valuable insights and perspectives. Eleonore Hamm introduced herself as the President of the RV Dealers Association of Canada (RVDA), highlighting the association’s role in representing nearly 400 RV dealers across Canada. She emphasized the importance of education, government relations, and industry intelligence in supporting the RV industry. Mark Fawcett, representing Earth Cruiser Australia, detailed his company’s manufacturing of high-end, off-road motorhomes designed for remote, off-grid adventures. He discussed the challenges and innovations in producing vehicles that are lightweight, durable, and capable of navigating extreme environments. Mark also shared stories of Earth Cruiser’s commitment to customer service, including providing support in remote locations. Andrea Pierantozzi from the Recreational Boating Association of Washington (RBAW) talked about her role in advocating for the rights and interests of recreational boaters. She explained the association’s efforts in ensuring that tax dollars are properly allocated to maintain and improve boating facilities and access, drawing parallels between the needs of boaters and RVers. Aaron Pfadt, founder of Off Highway Van, discussed his company’s focus on manufacturing high-quality, customizable Class B RVs. He highlighted the importance of direct-to-consumer sales and the challenges of maintaining high standards in a competitive market. Aaron also touched on the crossover between the RV and boating industries, particularly in the adoption of advanced technologies and customer service practices. Throughout the episode, the speakers explored the synergies between the RV and boating industries, particularly in the areas of customer service, technological innovation, and the need for adequate facilities and infrastructure. They also discussed the challenges posed by economic conditions and the strategies their respective organizations are employing to navigate these challenges. The episode concluded with each guest sharing where viewers can learn more about their respective organizations, and Brian announcing that he will be away for the next two weeks, with guest hosts stepping in during his absence.
July 24, 2024

MC Fireside Chats – July 24th, 2024

In the latest episode of MC Fireside Chats, hosted by Brian Searl, the focus was on the RV industry, featuring an engaging panel of guests including Shane Devenish from the Canadian Recreational Vehicle Association (CRVA), Susan Carpenter from the RV Women’s Alliance (RVWA), and Angie Diedrich from the Wisconsin RV Dealers Alliance. Brian opened the show with his signature enthusiasm, highlighting the relevance of this fourth week focused on the RV industry. The conversation began with an introduction of the guests, where Susan Carpenter discussed the RV Women’s Alliance. Susan explained how RVWA supports women in the male-dominated RV industry by offering empowerment, education, and networking opportunities. She mentioned the upcoming Women’s Equality Day event, a collaborative effort between multiple RV organizations, aimed at celebrating and supporting women in the industry. Shane Devenish introduced himself, sharing insights about CRVA’s role in supporting manufacturers and suppliers within Canada’s RV industry. He expressed pride in the association’s support for RVWA during their annual camping and RV show. Shane highlighted the collaborative spirit within the Canadian RV industry, emphasizing how various stakeholders work together for mutual benefit, a stark contrast to his experiences in the U.S. Angie Diedrich then took the spotlight, explaining the unique structure of the Wisconsin RV Dealers Alliance, which was formed to address the lack of regulation and dealer protection within the state. She detailed their primary role in lobbying for legislation that protects dealer rights and supports succession planning for family-owned businesses. Angie proudly announced the recent passage of a dealer protection law in Wisconsin, effective October 1, which mandates a 90-day notice and valid reason before a manufacturer can terminate a dealership agreement. The discussion then shifted to broader industry trends and challenges. Angie shared insights about the changing dynamics within the industry post-COVID, including the entrance of larger dealerships and auto dealers into the RV market. This shift has brought about new challenges and opportunities for smaller, family-owned businesses. Brian and Shane delved into the economic aspects affecting the RV industry. Shane noted the impact of rising interest rates and inflation on manufacturers and consumers. He highlighted the challenges faced during the pandemic, particularly supply chain issues, but also expressed optimism about the future, citing recent interest rate cuts in Canada as a positive development for the industry. The conversation took an interesting turn when Brian speculated about the possible reasons for the variations in RV prices across different states. The panel discussed factors like freight costs, sales tax differences, and regional economic conditions. Shane mentioned the importance of local suppliers for Canadian manufacturers, while Angie discussed Wisconsin’s relatively low sales tax and its impact on RV sales. Towards the end of the show, the panel addressed the challenges faced by new associations like Angie’s in building membership and engaging members. Angie emphasized the importance of demonstrating the value of membership to dealers, especially in terms of legislative protection and support. Brian wrapped up the episode on a positive note, asking each guest to share something they were excited about in the industry. Shane mentioned the upcoming induction of Terry Eligh from Triple E Motorhomes into the RV/MH Hall of Fame, a significant honor for the Canadian RV industry. Susan highlighted the RV Women’s Alliance’s upcoming Women’s Equality Day celebration, a collaborative event bringing together multiple RV organizations to support and celebrate women in the industry. Angie discussed the next legislative goal for her organization, which is to work on sales tax exemption for out-of-state customers, a challenging but important task for Wisconsin dealers. Overall, the episode provided a comprehensive look at the current state of the RV industry, highlighting the challenges, successes, and future directions as seen by industry leaders.
Banner for "MC Fireside Chats" podcast on May 22nd, 2024. This week's guests: Jeff Wertz, Greg Wallman, Devon Wilson. Sponsored by AccessParks. Logos for Modern Campground and Insider Perks are at the bottom.
May 22, 2024

MC Fireside Chats – May 22nd, 2024

In a recent episode of MC Fireside Chats, hosted by Brian Searl, an insightful discussion unfolded featuring Greg Wallman, Owner and President of Space Craft; Devon Wilson, CEO and Founder of RV SnapPad; and Jeff Wertz, Product Business Manager at Spartan RV. The conversation provided a deep dive into the evolving RV and campground industries, touching on various technological advancements, market trends, and the challenges these sectors face in keeping up with rapid growth and innovation. Greg Wallman began by highlighting the importance of technological integration in RVs and campgrounds. He emphasized the growing demand for reliable Wi-Fi and electrical infrastructure to support remote work and leisure activities. Wallman noted that many of their customers now live and work full-time in their RVs, which necessitates advanced networking capabilities. This trend is pushing manufacturers to innovate and adapt quickly to meet the evolving needs of RV users. Jeff Wertz from Spartan RV echoed these sentiments, emphasizing the critical role of information technology in the RV industry. He pointed out that even families are increasingly using RVs for extended travel while maintaining their work commitments. Wertz also discussed the growing interest in electric vehicles (EVs) and the integration of lithium batteries to extend boondocking capabilities. This shift towards more sustainable and efficient power solutions is a significant focus for manufacturers and chassis providers like Spartan RV. Devon Wilson of RV SnapPad added that the market is indeed getting younger, with more people embracing the flexibility of remote work. This demographic shift is driving demand for RVs equipped with modern conveniences and smart technologies. Wilson also shared his company’s experience with artificial intelligence (AI), particularly in customer service. He described how RV SnapPad is leveraging AI to handle standard queries and improve customer interactions, though they remain cautious about over-reliance on technology, ensuring the human element remains a core part of their service. The conversation delved into specific innovations in RV design, with Wallman sharing some cutting-edge developments. He mentioned water makers that extract water from the air, advanced blackwater processing systems, and recycling showers designed for long-term sustainability. These innovations are particularly beneficial for boondocking, allowing RV users to stay off-grid for extended periods without sacrificing comfort or convenience. Jeff Wertz elaborated on the role of Spartan RV in supporting these technological advancements. He explained how the company is involved in integrating larger alternators and advanced power systems to support the increased electrical demands of modern RVs. Wertz also touched on the potential future integration of electric vehicle technology into RVs, noting the challenges and opportunities this presents, especially in balancing the need for large water tanks and other amenities with the space and weight constraints of EVs. Brian Searl, the host, steered the conversation towards future-proofing campgrounds. He inquired about the steps campground owners could take to stay ahead of the curve. Wallman and Wertz both agreed that investing in robust electrical infrastructure and reliable information technology is crucial. They emphasized that campers increasingly expect high-quality internet access and ample power for their devices, making these elements essential for attracting and retaining customers. The discussion also touched on the potential impact of AI and robotics on the RV and campground industries. Searl posed a thought-provoking question about the hypothetical scenario of employing robots if they could perform tasks perfectly tailored to the business’s needs. Wallman and Wertz were open to the idea but highlighted the importance of validating the capabilities of such technology. Wilson, on the other hand, expressed a degree of skepticism, citing trust issues and the need to balance technological advancements with maintaining a personal touch in customer service. Greg Wallman shared some fascinating insights into the custom RV manufacturing process. He described how Space Craft receives unique customer requests that often push the boundaries of current technology. Wallman noted that while some ideas are not yet feasible, the company enjoys the challenge of finding innovative solutions and has had several “aha” moments where they were able to implement groundbreaking features that customers had not initially considered. Devon Wilson concluded by reflecting on the rapid pace of technological growth and its implications for the RV industry. He mentioned that RV SnapPad is continually exploring new technologies to enhance their products and services. However, Wilson stressed the importance of not overcommitting to unproven technologies and ensuring that any new implementations genuinely add value to the customer experience. Overall, the episode provided a comprehensive overview of the current state and future direction of the RV and campground industries. The insights from Greg Wallman, Devon Wilson, and Jeff Wertz highlighted the importance of staying adaptable, embracing technological advancements, and always considering the evolving needs of the customer. As the industry continues to innovate, it is clear that those who can effectively integrate new technologies while maintaining a high level of customer service will be best positioned for success.
Graphic for "MC Fireside Chats" podcast featuring a campfire logo, listing guests David Ramsay, Brian Fuentes, Eleanor Hamm, and Susan Carpenter, sponsored by AccessParks and Modern
April 24, 2024

MC Fireside Chats – April 24th, 2024

In the recent episode of MC Fireside Chats, host Brian Searl led a comprehensive discussion with prominent figures in the RV and outdoor hospitality industry. The conversation covered a wide range of topics that are currently shaping the future of RVing. Key industry leaders including David Ramsay and Brian Fuente, who represent innovative RV companies, shared their insights on market expansion and the pivotal role of technology in evolving RV designs. Their companies focus on making RVs more accessible and appealing to a broader audience, which includes a significant increase in first-time RV owners who are attracted by user-friendly and technologically advanced features. Phil Ingrassia and Shane Devenish offered perspectives on broader industry trends, such as the need for simpler, more intuitive RV technologies that can accommodate an increasingly diverse consumer base. They discussed how the industry is adapting to meet these demands through both product development and enhanced customer service strategies. Eleonore Hamm contributed to the discussion by highlighting the importance of advocacy and educational initiatives in Canada, which aim to foster a deeper understanding and appreciation of RVing, particularly emphasizing how technologies like Starlink can transform RVing experiences in remote areas. Susan Carpenter spoke about the notable rise in solo female travelers in the RV sector, pointing out that vehicle designs are becoming more inclusive, reducing barriers to entry and making RVing less intimidating for newcomers. The conversation also featured a significant focus on the transformative impact of Starlink’s satellite internet service, with both Ramsay and Fuente explaining how it has revolutionized the connectivity options available to RVers. This innovation has not only enhanced the appeal of off-grid RVing but has also expanded the possibilities for where RVs can travel without losing touch with digital necessities. The dialogue delved into how these advancements are influencing consumer behaviors and expectations, with RV manufacturers increasingly integrating features that promote a blend of comfort, convenience, and connectivity. This shift is not just about accommodating the needs of traditional RV users but also about attracting new demographics who view RVs as viable options for remote work and extended travel. Overall, this episode of MC Fireside Chats provided a rich tapestry of insights that illustrate the dynamic changes occurring in the RV industry. It underscored the industry’s responsiveness to consumer demands and technological advancements, highlighting a promising future for outdoor hospitality. The collective expertise of the speakers painted a picture of an industry at an exciting crossroads, with technology and customer-centric designs driving growth and expanding the horizons of traditional RVing.
Promotional graphic for a 2024 MC Fireside Chats podcast episode featuring guests John Harris, Rich Schnippel, Phil Ingrassia, and Debbie Brunoforte, with a campfire
March 27, 2024

MC Fireside Chats – March 27th, 2024

In an engaging episode of MC Fireside Chats, hosted by Brian Searl, leaders from across the RV industry gathered to discuss the latest trends, innovations, and challenges facing the industry. The panel included Phil Ingrassia from the RV Dealers Association (RVDA), Shane Devenish from the Canadian RV Association (CRVA), John Harris from Harbinger Motors, Rich Schnippel and Mike Depositar from Encore RV, and Debbie Brunoforte from Little Dealer Little Prices RV. Each brought their unique perspective to a conversation that spanned topics from electric RVs to dealership experiences and the future of RV manufacturing. Phil Ingrassia, representing RVDA, shared insights into the dealership side of the RV industry, emphasizing the importance of adapting to consumer demands and the evolving landscape of RV sales. He highlighted the role of dealers in providing quality service and support to RV enthusiasts, ensuring that the buying experience is as enjoyable as the journeys that follow. Ingrassia also touched on the challenges and opportunities presented by the shift towards electric and more sustainable RV options, suggesting that dealers are key to navigating these changes successfully. Shane Devenish from CRVA discussed the Canadian RV market, noting similarities and differences with the U.S. market, particularly in terms of consumer trends and industry challenges. Devenish highlighted the resilience of the Canadian RV industry, despite economic fluctuations, and shared optimism for growth and innovation. He also underscored the importance of industry-wide collaboration and advocacy in promoting RVing as a sustainable and enjoyable way to explore the great outdoors. John Harris of Harbinger Motors introduced a groundbreaking development in the RV industry: electric chassis for RVs. Harris explained how Harbinger Motors is addressing the growing demand for electric vehicles (EVs) in the RV space, focusing on the benefits of electric RVs, such as improved driving experience and reduced environmental impact. He acknowledged the current technological limitations for smaller RVs but expressed confidence in the future advancements that will make electric RVs more accessible and appealing to a broader audience. Rich Schnippel and Mike Depositar from Encore RV shared their journey in the adventure trailer market, emphasizing the importance of quality, innovation, and customer service. Schnippel discussed the challenges of starting and growing an RV manufacturing business, including overcoming setbacks like facility fires and navigating the complexities of product development. Depositar, highlighting his recent addition to the team, spoke to the operational challenges and the focus on maintaining product quality while meeting consumer expectations for value and durability. Debbie Brunoforte, from Little Dealer Little Prices RV, provided a fascinating look into the world of RV retailing, sharing her approach to creating an unforgettable dealership experience. Brunoforte’s dealerships are designed to entertain and educate customers, featuring unique themes that transform the shopping process into an adventure. She discussed how her business adapts to consumer trends and the importance of creating a welcoming environment that reflects the joy and freedom of RVing. The conversation also touched on the broader implications of electric RVs for the industry, with panelists discussing the potential for electrification to transform RV travel. Harris detailed the specific advantages of electric chassis, including the potential for a quieter, more eco-friendly camping experience without the need for traditional generators. The panelists debated the readiness of campgrounds for electric RVs and the importance of infrastructure development to support this transition. Rich Schnippel and Mike Depositar delved deeper into the philosophy behind Encore RV’s product design, emphasizing the balance between innovation and practicality. They discussed the strategic decision to focus on adventure trailers that can be towed by a wide range of vehicles, expanding the accessibility of RVing to a broader audience. Their commitment to building a strong dealer network and ensuring high-quality customer service was highlighted as a cornerstone of their business model. Debbie Brunoforte’s innovative approach to dealership design was explored further, with discussions on how her “edutainment” model has resonated with customers. By creating an immersive shopping experience, Brunoforte has been able to differentiate her dealerships in a competitive market, fostering a deeper connection with customers and enhancing the overall appeal of RVing. The panelists also addressed the challenges of navigating the current economic landscape, with insights into how consumer confidence and economic indicators influence the RV industry. They discussed strategies for adapting to changing consumer preferences, such as the shift towards more economical and environmentally friendly RV options. The episode of MC Fireside Chats offered a comprehensive overview of the RV industry’s current state and future directions. From the exciting potential of electric RVs to innovative dealership experiences and the challenges of manufacturing and market adaptation, the conversation underscored the industry’s dynamic nature. The insights shared by Phil Ingrassia, Shane Devenish, John Harris, Rich Schnippel, Mike Depositar, and Debbie Brunoforte highlighted the collaborative effort required to continue driving the RV industry forward, making RVing an increasingly accessible, enjoyable, and sustainable way to explore the world.

Recurring Guests

Mychele Bisson, Bison Peak Ventures

Mychele Bisson

Bison Peak Ventures
Cara Csizmadia, Canadian Camping & RV Association

Cara Csizmadia

Canadian Camping & RV Association
Matt Whittemore, Climb Capital

Matt Whittemore

Climb Capital
Ravi Parikh, RoverPass

Ravi Parikh

RoverPass
Sarah Stahl, Market Movers

Sarah Stahl

Market Movers

Week 5 - Multi-Sector Show

On the rare occasions when a month has a fifth Wednesday, we present a special multi-sector episode. This collaborative platform brings together a diverse panel of guests from the glamping, campground, RV, outdoor recreation, and activities industries. The rich discussion fosters a multifaceted understanding, offering varied perspectives and insights from across these sectors.

May 29, 2024

MC Fireside Chats – May 29th, 2024

In this episode of MC Fireside Chats, host Brian Searl is joined by Don Bennett, Jr., owner of Conesus Lake Campground; Melissa Baker, Director of Virginia State Parks; and Louis Thompson, Founder and CEO of Nomadic Resorts. Brian opens by explaining that this episode is unique, allowing for deeper conversations with the guests due to the extra week in the month, which provides an opportunity for a more intimate discussion with fewer guests. Don Bennett discusses his semi-retirement and the operations of his family’s two campgrounds in the Finger Lakes, along with their company, Murch Tourism. They distribute campground brochures and travel guides at consumer shows, with several upcoming events in Allentown, New York, Cleveland, and Hershey. Don also talks about his new role as the Executive Director of the Illinois Campground Association and their legislative goals, emphasizing the importance of adapting to changing trends in the RV industry, such as the shift towards smaller units that are easier to manage and place less demand on campground infrastructure. Louis Thompson delves into the potential of 3D printing in building construction, mentioning a project in Texas where the first 3D-printed hotel is being built. He highlights the benefits of 3D printing for creating innovative designs but also expresses concerns about the impact on traditional building trades. Louis describes the trend of van life, where young people retrofit traditional vans into camper vans, and how Nomadic Resorts focuses on creating modular, luxury tented camps that combine comfort with sustainability and mobility. He showcases their innovative designs, including the Looper, a modular, luxury tent that can withstand severe weather conditions. Melissa Baker explains her role as Director of Virginia State Parks, overseeing 42 state parks with various camping accommodations. She discusses the planning process for state parks, which involves public input every ten years to guide the development of camping facilities. Melissa highlights the differences between state and private campgrounds, emphasizing that state parks offer more primitive camping experiences but do have some amenities. She notes the challenges of accommodating larger RVs and the trend towards smaller, more customized units. The conversation shifts to the increasing popularity of smaller RVs and custom-built units. Don confirms this trend, mentioning the customization of Sprinter vans and the conversion of old school buses into mobile tiny homes, known as “schoolies.” He notes that smaller units are easier to manage and place less demand on electricity, which is beneficial for campgrounds and state parks alike. Don also highlights the importance of providing a variety of experiences for campers, emphasizing the need to offer activities and amenities that enhance the outdoor experience. Louis showcases Nomadic Resorts’ innovative designs, including the Looper and the Seed Pod. The Looper is a modular, luxury tent that combines comfort with sustainability and mobility, designed to withstand 140 km/h winds and featuring high-quality materials for longevity. The Seed Pod is a tent suspended from trees, designed for nature reserves and environmentally sensitive areas, offering an immersive nature experience with minimal environmental impact. Louis explains that these designs aim to provide the luxury and comfort of a hotel room while maintaining a strong connection to nature. The discussion touches on the balance between providing unique, high-end accommodations and maintaining a natural camping experience. Don mentions the challenges of zoning and capital investment, especially for campgrounds open only part of the year. He highlights the need for campground owners to be creative and innovative in offering new experiences to attract and retain guests. Louis and Brian agree on the growing demand for unique accommodations and the potential for innovation in the RV and camping industry. Melissa concludes by emphasizing the spectrum of outdoor experiences available to campers and the importance of catering to different preferences. She mentions the role of public input in guiding the development of state parks and the need to adapt to changing trends in the camping industry. Melissa also highlights the importance of collaboration between public and private campgrounds to provide a diverse range of experiences for campers. The episode wraps up with Don and Louis sharing resources and contact information for their respective businesses. Don mentions Murch Tourism and Illinois Go Camping as valuable resources for finding great campgrounds. Louis highlights Nomadic Resorts’ architectural and design services, expressing his interest in continuing the conversation in future episodes. The guests thank Brian for the opportunity to share their insights and look forward to future discussions on the evolving trends in outdoor hospitality and camping.
A screenshot of a white background with text and images related to the 2024 MC Fireside Chats.
January 31, 2024

MC Fireside Chats – January 31st, 2024

In a recent episode of MC Fireside Chats, hosted by Brian Searl, the conversation delved into the intricacies of the outdoor hospitality industry, featuring insights from Jenny McCullough, Director of Brand & Operations at Terramor Outdoor Resort/KOA; Jim Ritchie, CEO and Founder of AEONrv; and Dan and Angela Ugstad, Owners of Cuyuna Range Campground. The discussion spanned a range of topics, from the evolution of camping and glamping experiences to the integration of technology and sustainability in outdoor hospitality. Jenny McCullough shared the vision behind Terramor Outdoor Resort, a venture by KOA aimed at offering an elevated camping experience. She highlighted the importance of connecting people to the outdoors and each other, a mission central to KOA’s ethos. Terramor, embodying the concept of luxury camping, has been successful in attracting both seasoned campers and those new to the outdoor experience, demonstrating the growing appeal of glamping. McCullough emphasized the role of personalized guest experiences and the significance of staff interaction in enhancing the overall stay, underscoring the balance between technology and human touch in creating memorable visits. Jim Ritchie introduced AEONrv, a company focused on redefining the RV experience with high-tech, all-season vehicles designed for off-road and off-grid adventures. Ritchie’s background in Silicon Valley has informed the innovative approach of AEONrv, which aims to cater to a niche market seeking sustainable and durable RV options. He discussed the challenges and opportunities in expanding the RV market, particularly in relation to winter camping, and highlighted the importance of sustainability in the design and operation of RVs. Dan and Angela Ugstad shared their journey of establishing Cuyuna Range Campground, emphasizing their commitment to creating a private and nature-centric camping experience. They discussed the challenges of starting a campground from scratch, including navigating environmental regulations and designing a layout that prioritizes privacy and space. The Ugstads’ approach reflects a growing trend in the industry towards offering more secluded and environmentally integrated camping options, catering to campers seeking a retreat into nature. The conversation also touched on the broader trends in the outdoor hospitality industry, including the rise of winter camping and the increasing demand for sustainable practices. The speakers discussed the potential for campgrounds and RV manufacturers to adapt to these trends, offering insights into how businesses can evolve to meet the changing preferences of campers. The importance of listening to guest feedback and leveraging technology to enhance the camping experience was a recurring theme, highlighting the dynamic nature of the industry and the need for continuous innovation. Sustainability emerged as a key topic, with discussions on how campgrounds and RV companies are incorporating eco-friendly practices into their operations. From planting native trees and supporting local ecosystems to designing energy-efficient RVs, the speakers shared their efforts to minimize the environmental impact of camping and promote conservation. The introduction of honeybee hives at Terramor Outdoor Resort was highlighted as an innovative approach to combining education and conservation, illustrating the potential for campgrounds to contribute to environmental awareness and stewardship. The episode underscored the complexity of balancing technology, sustainability, and personalized guest experiences in the outdoor hospitality industry. The speakers shared their perspectives on the challenges and opportunities in catering to a diverse range of campers, from those seeking luxury and convenience to those desiring a more traditional connection with nature. The discussion reflected the evolving expectations of campers and the ongoing efforts by industry leaders to innovate and adapt to these changes. This episode provided a comprehensive overview of the current state and future directions of the outdoor hospitality industry. Through the experiences and insights of Jenny McCullough, Jim Ritchie, and Dan and Angela Ugstad, the conversation highlighted the importance of innovation, sustainability, and guest-centric approaches in shaping the future of camping and glamping. As the industry continues to evolve, the commitment to enhancing the outdoor experience while preserving the natural environment remains a central theme, driving the efforts of campgrounds and RV manufacturers alike.
This week's MC Fireside Chats were graced by the presence of Joan Martin.
August 30, 2023

MC Fireside Chats – August 30th, 2023

The recent episode of MC Fireside Chats featured a dynamic discussion with several prominent figures in the camping and RV industry for its multisector discussion. Brian Searl, the host, led the conversation with guests Jason Whiting, President of Pentor Recreation; Nicholas Denaro, Owner of The Ridge Campground; and Scott Hubble, CEO of nuCamp RV. The discussion began with Jason Whiting sharing his insights into the current trends and challenges faced by the camping and recreation industry. He highlighted the impact of the pandemic on outdoor recreation and discussed how Pentor Recreation is adapting to the new normal. Nicholas Denaro, who owns The Ridge Campground, shared his experiences in managing a campground during these challenging times. He discussed the importance of creating a safe and enjoyable environment for campers while also addressing the operational challenges posed by the pandemic. Scott Hubble, CEO of nuCamp RV, shared his perspective from the RV manufacturing side of the industry. He discussed the surge in demand for RVs during the pandemic and how nuCamp RV has adjusted its production and operations to meet this demand. He also touched on the challenges faced by RV manufacturers in sourcing materials and components due to supply chain disruptions. Throughout the podcast, the guests shared their thoughts on the future of camping and RV travel. There was a consensus that the popularity of outdoor recreation and RV travel is likely to continue in the post-pandemic world. However, there are challenges that need to be addressed, such as the need for more campgrounds and improved infrastructure to accommodate the increasing number of RV travelers. The discussion also touched on the importance of technology in the camping and RV industry. The guests agreed that technology plays a crucial role in improving the camping experience for travelers and in helping campground owners and RV manufacturers to operate more efficiently. Overall, the podcast provided valuable insights into the current state of the camping and RV industry, as well as a look ahead to its future. The guests shared their experiences and perspectives on the challenges and opportunities facing the industry, and offered their thoughts on how campground owners, RV manufacturers, and others in the industry can navigate these challenges and thrive in the post-pandemic world.
On March 29th, 2023, we were joined by MC Rescue Chats for our Fireside Chats.
March 29, 2023

MC Fireside Chats – March 29th, 2023

On March 29, the latest episode of MC Fireside Chats, hosted by Brian Searl, took a closer look at the outdoor recreation industry, such as the emerging trends in outdoor activities, innovations in the RV industry, and the growing popularity of glamping. This week’s show featured a panel of entrepreneurs from the outdoor recreation industry, including Kay Rodriguez from Outerly, Chandler Cooper from SkillAbove, and Mike and Melissa Crowe from Mitten Getaways Glamping. Kay Rodriguez, founder and CEO of Outerly, shared her company’s mission to help people connect with nature and each other, particularly in underutilized spaces within cities. “75% of people would go outside more frequently if they could easily find someone else to go with,” she said. She said that Outerly addresses this need by offering a platform for users to find outdoor activities and connect with like-minded individuals. Chandler, the founder of SkillAbove, discussed the various tools and consumer products his company has developed to improve the RV experience. Among their innovations is a device that overrides slide-out mechanisms when they get stuck, allowing RV owners to continue their journey. Chandler highlighted that some manufacturers have started to switch to better slide-out mechanisms due to the increase in problems related to them. He also revealed that RvTesters is working on a new slide mechanism to improve RV quality. Mike and Melissa Crowe, founders of Mitten Getaway’s Glamping Company, shared their vision for a year-round glamping resort in Michigan. The resort will feature diverse accommodations and on-site activities, with a focus on meeting specific property criteria such as having a water feature, being secluded, and offering space for on-site activities. The discussion also touched on the integration of technology in the outdoor recreation industry, such as artificial intelligence (AI) for diagnostics and maintenance in RVs. Chandler acknowledged the potential for this technology but emphasized that the RV industry would need to adopt a more unified approach to system communication and diagnostic access, similar to the automotive industry, for this to be feasible. The conversation also explored the possibility of collaboration between the RV rental marketplace Outdoorsy and SkillAbove to offer a “rescue package” for users who rent RVs and may need assistance with maintenance or repairs. This partnership could provide an added layer of support for those venturing into the great outdoors. As people increasingly seek connections with nature and others in the wake of the pandemic, businesses like Outerly, SkillAbove RvTesters, and Mitten Getaways Glamping are poised to lead the way in transforming the outdoor recreation experience. With new technologies and innovative approaches, the future of outdoor adventure promises to be more accessible, enjoyable, and connected than ever before.
This week we were joined by MC Fireside Chats.
November 30, 2022

MC Fireside Chats – November 30th, 2022

In this special episode of MC Fireside Chats, glamping and camping industry experts from all over the world joined us to talk about the challenges they faced in developing their businesses and how they overcame them. This week’s special guests are Olja Nicholl, owner of Serbia’s first-ever glamping resort, Stephanie Bias of Camp Aramoni in Illinois, Italian Architectural Design Manager Giacomo Sanna, and Valentina Kožarić from Croatia. Nicholl shared how they started Lala Vineyard Glamping Resort, Serbia’s first glamping resort. She said she was inspired by United Arab Emirates’ growing glamping industry and decided to bring glamping to Serbia. For Nicholl, bringing glamping to Serbia was not an easy feat. Nestled in a landlocked country, they had to be resourceful and utilize the little natural resources they had to offer unique experiences to guests. Lala Vineyard started small and is now a glamping resort based on sustainability, local experiences, and wine production. She highlighted that developing not just a glamping business but a community that continuously explores tries local, and collaborates with local suppliers is essential. Sanna, an architectural design manager and architecture and parametric design consultant, talked about the struggles of bureaucracy affecting the glamping industry in Italy and how they develop new solutions that can help glamping businesses in the country. Kožarić, a front office manager for a camping and glamping resort in Croatia offering pitches for campers and mobile homes, said the camping and glamping industry in Croatia is growing. Since the company’s inception, they had to offer something different each year. Bias of Camp Aramoni shared how they struggled to define their identity. From glamping to luxury camping and now boutique camping. When asked what the future holds for them, Bias said they aim to create better, unique experiences, add more accommodations, and open year-round.
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June 29, 2022

MC Fireside Chats – June 29th, 2022

This week on MC Fireside Chats, presented by Modern Campground, we broadcast a special fifth episode for the month of June. Anything and everything were up for discussion. Plus, we were joined by special guests: Neil Demosthenous and Demos Demosthenous, the founders of SkyWeb gave us some guidance on wireless services and infrastructure at campgrounds. Plus, we welcomed Sandra Fraser, Parks Promotion & Development Officer, Province of Nova Scotia who discussed Camping Nova Scotia’s provincial parks. MC Fireside Chats is a weekly show focused on the latest news, trends, and commentary from the Outdoor Hospitality Industry with hosts Brian Searl and Cara Csizmadia.
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September 29, 2021

MC Fireside Chats – September 29th, 2021

In this episode of MC Fireside Chats, presented by Modern Campground, we discussed the then-upcoming fall conferences in the United States and Canada. Lori Severson from the brand new Campground Owners Expo – COE joined us, along with Joss Penny from British Columbia to talk about their respective conferences. Plus, we heard from Joe Duemig, a supplier from App My Community, about vendor interest in these shows, as well as discussed ARVC, KOA, Jellystone, and state conferences like New York and Pennsylvania.